discus about market orientation and profitability.. effect of connection of both relation..

1. THE EFFECT S OF A MARKET
ORIENTATION ON BUSINESS
PROFITABILITY
Presented By:
CHE MOHAMAD AZRUL BIN CHE LAH (2012102157)
ZULKHANAIN BIN MAT ZAIN (2012146285)
MUHAMMAD ARBAIN BIN MAT YUTI (2012930753)
MUHAMAD AZLAN BIN ABDULLAH (2012349855)
IZZAH AZIMAH BINTI NOH (2012717865

2. INTRODUCTION
 What is market?
The place for people purchase and sales product and services.
 Concept of market



Goods
Services
Person in charge that means (seller and buyer or manufacturer and customer)
 What is marketing?
Marketing is managing profitable customer relationship, which is created value for
customers in order to capture value from customers in return.

3.  What is market orientation?
Market orientation is a business approach or technique that focuses on identifying
and meeting the stated or hidden needs or wants of customers.
 The function of market orientation:



To study customer need and want
Develop the relation between company and customer
Produce the goods/ services.
 Important of market orientation to the manufacturer:
 to learn, know and understand the space or the competitive advantage and also
stated the competitor’s weakness and strength.
 Explore the concept, define evaluation criteria and highlight the implication of
surrounding that effect the manufacturer.

4. DIFFERENCES BETWEEN MARKET
O R I E N TA T I O N A N D M A R K E T I N G
O R I E N TA T I O N
 Market orientation is more than just a management function as
production, finance and human resources, and it represents rather a
management philosophy that should guide the overall organization.
 Marketing orientation is more treated like marketing concept and
relate to the 4P which is focusing on customer orientation

5. KEY ELEMENT OF MARKET
O R I E N TA T I O N
There are also form base on the key element of market orientation
(Hugo Daniel, 2010):
•
•
•
•
Target market
The customer relationship
The marketing team
Business profit

6. MARKET ORIENTATION
CONCEPT
 Concentrate on customer wants and needs
 Combine all the organization activities
 Achieve long term goals

7. BUSINESS PROFITABILITY
 What Is Business?
Is the organization that involved in the trade of goods, services or both to
consumer with exchanged for one another or for money. Indeed, market is the
places of business have done.
 What Is Business Profitability?
Is the primary goal of all business ventures. Without Profitability Company,
organization or business will not survive for the long-term of the business stand in
market place. Income and expenses is the rate profitability

8. THE EEFECTS OF A MARKET
ORIENTATION ON BUSINESS
PROFITABILITY

9.  Tools for Gaining Business Profitability
 Concentrate and ensuring the customers’ needs and want, fulfil the
customer satisfaction.
 Market orientation and firm performance stated that achieve
greater financial returns from advance quality by stressing
generation income only, along with its highlighting focus on
customer satisfaction.
 Manufacturer consider about customer ability and affordable.

10.  Assist To Predict the Customer Change
 When we know what customer needs and wants, we may realize the
change based on past and current sales.
 Climate or season may give an advantage to the organization in
focusing and make it the product reliable and possible to the customer
hand.

11.  High in Cost
 High production cost.
 Need to keep going upgrade and produce the product.
 Although market orientation make the company increasing gain
business profitability, it is not suitable for small medium
entrepreneur (SME) company and dog’s stages in BCG.

12. CONCLUSION
 Connection between market orientation and the business profitability
can be conclude as link or related to each other.
 Actually, element and concept of market orientation assist the
organization to gain business profitability and motivate the organization
or seller to be progressive production to keep them stable and sustain
their profitability in the long period.
 Organization are able to works and establish and also maintaining
which give an advantage to the customer.

13.  By following the market orientation, tendency of an organization
to legally, willingness and responsible to examine the information
which related to the competitors.
 Marketing products will run and flow smoothly in production
regarding to build the higher business profitability.
 An organization will know their ability and strength.