My Presentation at my business school.

1. BMW
(Bayerische Motoren Werke)

2.  Entered existence as a business entity following a
restructuring of the Rapp Motorenwerke aircraft
engine manufacturing firm in 1917.
 The company shifted to motorcycle production in
1923 once the restrictions of the treaty started to
be lifted,followed by automobiles in 1928–29.
 The circular blue and white BMW logo or roundel is
portrayed by BMW as the movement of an aircraft
propeller, to signify the white blades cutting
through the blue sky – an interpretation that BMW
adopted for convenience in 1929, twelve years
after the roundel was created.

3.  BMW's first significant aircraft engine was the BMW
IIIa inline-six liquid-cooled engine of 1918, much
preferred for its high-altitude performance.
 BMW acquired the Hans Glas company based in
Dingolfing, Germany, in 1966. Glas vehicles were
briefly badged as BMW until the company was fully
absorbed.
 Chief designer Chris Bangle announced his
departure from BMW in February 2009,and
replaced by Adrian van Hooydonk.
 All development, sales and production activities, as
well as the current workforce, have remained in
place at its present location at Varese.

4. BMW Headquarters in Munich, Germany

5. By Ownership:
 Stefan Quandt: 17.4%
 Johanna Quandt: 16.7%
 Susanne Klatten: 12.6%
 Free Float: 53.3%
By Types:
 Strategic investors: 46.7%
 Institutional investors:
◦ North America: 15.8%
◦ United Kingdom and Ireland: 11.8%
◦ Other Europe: 5.7%
◦ Germany: 4.8%
◦ Rest of the world: 2.5%
 Other investors: 12.7%

6.  In 2006, the BMW group (including Mini and Rolls-Royce)
produced 1,366,838 four-wheeled vehicles, which were
manufactured in five countries.In 2010, it manufactured
1,481,253 four-wheeled vehicles and 112,271 motorcycles
(under both the BMW and Husqvarna brands).
 The BMW X3 (E83) was made by Magna Steyr, a subsidiary of
Magna of Canada, in Graz, Austria under license from BMW until
2010. Over 45.973 were produced in 2009. Starting October
2010 the new BMW X3 (F25) is produced in BMW's plant in
Spartanburg, South Carolina, U.S.A. From September 2010, the
plant is producing MINI Countryman.
 It is reported that about 56 per cent BMW brand vehicles
produced are powered by petrol engines and the remaining 44
per cent are powered by diesel engines. Of those petrol vehicles,
about 27 per cent are four cylinder models and about nine per
cent are eight-cylinder models.

7. ANNUAL PRODUCTION:
Year BMW MINI Rolls-Royce Motorcycle
2005 1,122,308 200,119 692 92,012
2006 1,179,317 186,674 847 103,759
2007 1,302,774 237,700 1,029 104,396
2008 1,203,482 235,019 1,417 118,452
2009 1,043,829 213,670 918 93,243
2010 1,236,989 241,043 3,221 112,271

8. PRODUCTION BY COUNTRY:
Country Make 2006 2008 Models
Germany BMW 905,057 901,898 Others
BMW X3, X5,
Mexico BMW 1,500 100,000[18]
3, 5, 7-series
BMW X5, X6,
Russia BMW 1,500 2,000
5-series
United
Mini 187,454 235,019 All Minis
Kingdom
All Rolls-
Rolls-Royce 67 1,417
Royce
Austria BMW 114,306 82,863 BMW X3
BMW X3, X5,
USA BMW 105,172 170,741
X6
South Africa BMW 54,782 47,980 BMW 3-Series
Total 1,366,838 1,439,918

9. Year BMW MINI Rolls-Royce Motorcycle
2000 822,181
2001 880,677
2002 913,225
2003 928,151
2004 1,023,583
2005 1,126,768 200,428 796 97,474
2006 1,185,088 188,077 805 100,064
2007 1,276,793 222,875 1,010 102,467
2008 1,202,239 232,425 1,212 115,196
2009 1,068,770 216,538 1,002 100,358
2010 1,224,280 234,175 2,711 110,113

10. BMW began building motorcycle engines and then motorcycles
after World War I. Its motorcycle brand is now known as BMW
Motorrad. Their first successful motorcycle, after the failed
Helios and Flink, was the "R32" in 1923.
The R32 motorcycle, BMW K1200GT
the first BMW motor vehicle:

11. CURRENT MODELS:
 1 Series (E81) (2004–present) Hatchback, coupe and convertible
 3 Series (E90) (2005–present) Sedan, coupe, convertible and wagon
 5 Series (F10) (2010–present) Sedan and Wagon
 5 Series Gran Turismo (2009–present) Progressive Activity Sedan
 6 Series (F12) (2010–present) Coupe and convertible
 7 Series (F01) (2008–present) Sedan
 X1 (2009–present) Compact Crossover SUV/Sports Activity Vehicle
(SAV)
 X3 (F25) (2010–present) Compact Crossover SUV/Sports Activity
Vehicle (SAV)
 X5 (E70) (2006–present) Compact Crossover SUV/Sports Activity
Vehicle (SAV)
 X6 (2008–present) Sports Activity Coupe
 Z4 (E89) (2009–present) Sports Roadster

12. M MODELS:
 1M: Based on 1 Series (E81) (2011–present) coupe
 M3: Based On The 3 Series (E90) (2005–present) Sedan, coupe and
convertible
 M5: Based On The 5 Series (F10) (2010–present) Sedan and Wagon
 M6: Based On The 6 Series (E63) (2003–present) Coupe and
convertible
 X5-M: Based On The X5 Series (E70) (2006–present) Compact
Crossover SUV/Sports Activity Vehicle (SAV)
 X6-M: Based On The X6 Series (2008–present) Sports Activity Coupe

13. Type Aktiengesellschaft
Traded as FWB: BMW
Industry Automotive industry
Founded 1916
Founder(s) Franz Josef Popp
Headquarters Munich, Germany
Area served Worldwide
Norbert Reithofer (CEO),
Key people Joachim Milberg (Chairman
of the supervisory board)
Automobiles, motorcycles,
Products
bicycles
Revenue €60.48 billion (2010)[1]
Operating income €5.094 billion (2010)[1]
Profit €3.218 billion (2010)[1]
Total assets €108.87 billion (end 2010)[1]
Total equity €23.10 billion (end 2010)[1]
Rolls-Royce Motor Cars
Employees Subsidiaries
Husqvarna
Website bmw.com

14.  BMW Hybrid:

15.  BMW 8 Series:
BMW Convertible(Limited Edition):