4. Where can a Banner take you?
http://phad.phluant.net/index/demo/id/51330505a12bde9b0d2b7d1f4ba0a25202a2815b
5. Delivering on a Brand Promise
Fed Ex Objective Mojiva‟s Solution Results
Floating Banner underscores 1% Click to Expand
Engage Small Biz Owners
to download FedEx App professional services as FedEx
Delivers Banner from screen
FedEx Rich Media Live Demo
7. Changing Perceptions: Tropicana
Campaign Initiative:
• Product launch for Tropicana Farmstand, a healthy
alternative to Tropicana‟s more sugary juices
• Generate sales via in-store purchase at 7-11
Creative Solution:
• Banner expands to show an empty Tropicana Farmstand
bottle overlaying the site content, prompting the user to
click on fruit to fill up the bottle
• Following animation, a bow displays and wraps around
the unit, like a present, exhibiting “Store Locator” button
Innovative Elements:
• Transparent overlay of the site‟s content
• Store Locator functionality required 7-11 API integration
Target Demographic:
• Adults 25-54
• Large markets - Chicago, NYC, LA, etc. Click Here to See Live Unit!
12. Drive Last Minute Holiday Traffic
Victoria Secret– Product Showcase
Target Audience: Women Shoppers,
purchase decision
maker
Objective: Drive traffic in store and
online
Execution: 320x300 Expandable
with high SOV on key
sites
Environment: Mobile Web and App
Rich Media Partner: Celtra
Why Mojiva: Drive rich media
solutions at scale
14. Viral + Social Go Mobile
Visa‟s Objective Mojiva‟s Solution Campaign Results
Brand Engagement + Rich Media Expanding Banners • Surpassed Social Goals
Social Media Feature Participation + Share CTA • 1% Click Thru
Visa Rich Media Live Demo
15. Like it? Share it!
Tabs feature custom content including photos, video,
m-commerce sections and more
http://cdn.republicproject.com/user/723/deploy/embed/300x250.html
16. Social Share a Miller Lite!
From the Miller Time Tab Users can click to
find a nearby bar or store serving Miller Lite!
17. Bring Miller to your Timeline
• Users can share unit directly in
Facebook timeline
• Products, Video, & Images can be
individually shared
18. Bring Trivia into Play
• Customized Question Overlay: As
video plays users will be prompted within
the experience to answer questions
regarding brand attributes
• Video Play: At the end of the
experience the user will see a summary of
what choices they made which can be
linked to the brand site or Facebook.
• Analytics and Reporting: Units can be
measure interaction rate: video
completion rate and all click through for all
clickable sections, etc.
• Turnkey Implementation: Creative can
updated on the fly to reflect new
messaging, product launches, etc without
pausing campaigns.
• Live Mock Video Gamification Unit for Miller Time
• Facebook Live Mock (Added Value Bonus!)
22. User interacts with gallery, and
taps to pin any photo to one of
their Pinterest boards!
23. 2) Description may be pre-populated user
hits “Pin it” to add it to their board
1) User is prompted to log in
3) User is prompted with success screen
and can then see/tweet share it
37. A Little Help from Your Friends
Creative Alliance Drives Rich Media Concepts:
Situation: Day 1: Agency Meeting
Zappos identifies Mobile (Smartphones/Tablets) as Key to Fall Campaign, but lacks
resources to build a mock up.
Solution: Day 2: Develop Mock Ups
Mojiva and CA Partner Celtra concept a highly targeted immersive ad experience
designed to drive consideration and purchase, taking key prospects on an engaging,
playful journey to discover their fashion personality.
Results: Day 4: Agency Presents Mocks to Sell-In Campaign
Mullen delivers Mobile Strategy to Client
See for yourself…
39. Claim Your Fashion Personality
User selects from Fashionista,
Preppie, Trendy, or any number
of different looks –
Rich Media Unit Populates with
a selection of items associated
to that Fashion Personality:
“Fashionista”
40. Drag & Drop your Look!
The Rich Media Unit populates with clothes Zappos mobile App “Cat” deposits selected
from the look selected from previous screen clothes into user‟s “virtual cart” for check out
41. Share via Facebook
Once the last piece of clothing from “You‟re all done! Post with friends on
the “look” is selected, user clicks “I‟m Facebook or shop now! Your shopping
all set” and moves to final screen .. cart is waiting at zappos.com
42. The Big Picture
Zappos Rich Media reaches
target consumer on the Mojiva
network
User returns to content site after
finishing Zappos Fashion
Journey
55. Deeper Engagement & Data
Brand Engagement
User Control
Deep Integration
http://www.blurbiq.com/demos/etrade/cyoa-ipad/
56. Wanna See that in Red?
Tier I Brand Message
Tier II Dealer Funnel
Instant Gratification!
Example:
http://www.blurbiq.com/demos/fiat/ipad-byo/
http://www.blurbiq.com/demos/fiat/facebook-byo/
58. Everything Else You Need to Know
about Mojiva. Mobile Video. Data. Research…
59. Mobile Video Landscape
54 MM Mobile Video Viewers in the US
Note: CAGR (2010-2015) = 22%; individuals of any age who watch video content on mobile phones
through a mobile browser, subscriptions, downloads or applications at least once per month.
60. Mobile Video Demo Stats
Teenagers Spend the Most Time Mobile Video Streamer
Watching Mobile Video By Gender
4 Hours 7
Hours
38.2% 61.8%
Source: Mobile Marketer
61. Mobile Video Inventory
Access to 50M+ Monthly Unique
Mobile Visitors
Access to 2+ billion monthly mobile
video pre-roll impressions
Access to 6,000+ mobile applications
and mobile websites ranging from Sony
& CBS to Angry Birds & Univision.
62. Mobile Video Made Easy
Mojiva encodes any
type of video asset to
serve on all devices
3rd party VAST tags
accepted
Custom interactive pre-
roll units available
63. Mobile Pre-Roll – User Experience
More Details
Crackle Ad Remaining Time: 00:20 More Details
Angry Birds
Learn More
Ad Remaining Time: 00:20
Return To App
In-App pre-roll ads are displayed at the start of the
content video or between levels or plays of a game.
*Note: View demo in presentation mode
64. Video Solutions – Effective Auto Play
300x250 Unit with Auto Play Video
(15 second clip)
Rich media unit featuring pre-roll like
video experience within mobile web /
app content environment.
User can tap to watch the full trailer.
Average Unit Expansion Rate 0.81%
Live Demo of Sony‟s Premium Rush
http://creator.celtra.com/preview/15766
65. Channel Targeting
Pre-Campaign Insight
Channel Specific Selection
List of channel and sample site/
apps where your campaign is
eligible to run.
Pre-Determined Bundles
Target audiences based on pre-
determined bundles.
67. Target Messaging via Mobile
Parameter Benefit
Reach mobile audiences closest to your
Geolocation specified location
Reach mobile audiences during the time of day
Day-Part your ad will trigger the highest number of
responses
Mobile Web & In-app Reach mobile audiences whether on the mobile
web and in-app
Device Feature Reach mobile audiences through their favorite
device functions like maps
Reach mobile audiences by device operating
Operating System system
Carrier Offer services to carrier specific audiences
Reach mobile audiences that are searching for
Contextual Keyword
information that relates to your products or services
Reach mobile audiences by device type like
Device Type phone or tablet
Reach mobile audiences through the channels
Demographic Vertical they visit most
68. Contextual Targeting: Keywords
Keyword Targeting Accomplished in 2 Ways:
1. Sites/Apps within the Mojiva network are crawled & keywords are
indexed once every 24 hours
2. Publishers within the Mojiva network can pass through keywords
within their ad requests
• In both instances, a keyword is matched with your mobile creative
so that ads are served on contextually relevant mobile sites.
Keyword: “music” appears on App & Mobile Web pages; Miller Coors ad
is served by Mojiva
69. Location gets Smarter
PlaceIQ turns location-data into relevant audiences. Message to audience,
context and intent, down to a city block...without compromising privacy.
Audience: Modes: Message: Measure:
Target audience Habitual times & Discover See how your target
locations defined content/location interacts with your
into “Modes” receptive messaging brand… in their World
modes
Awareness
Branding
Engagement
See attached Word Document for Place IQ targeting audiences.
70. ComScore MobiLens = Better Data
Mojiva uses comScore MobiLens
MobiLens provides unparalleled clarity on mobile behaviors, demographics and key
landscape features to build solid mobile strategies, back campaign direction with facts,
and execute on those plans – bringing better results.
71. Scale: Mojiva among Largest Ad
Networks
270MM US Unique Devices Monthly
* Source Internal Mojiva Data - January
77. Paranorman Tablet Execution –
Rich Media Targets Kids + Parents
Interactive unit offering:
•Video of film trailer
•Option to swipe page to meet the characters
•Image gallery showcase
•Game feature with a link to download the movie themed-game.
Paranorman Tablet Rich Media Unit
81. Thank You
Victoria Hoyt Jack Hallahan
Director, Sales VP, Global Innovations
vhoyt@mojiva.com jack@mojiva.com
415-939-2350 415-637-4426
Editor's Notes
These case study slides need to be simplified. Too much writing and two small of type. (Campaign color can be added to the notes section on each slide if you need to provide the seller additional information, like I am writing in here. Phones need to be placed around the creative….. –CHECK++creative ad unit is celtra rich media stories
To be updated
Sales rep to fill out based on client objectives/needs/wants
Sales rep to fill out based on client objectives/needs/wants
Sales rep to fill out based on client objectives/needs/wants
Sales rep to fill out based on client objectives/needs/wants
Sales rep to fill out based on client objectives/needs/wants
To be updated
(Just video viewers – does not account for gaming)
