This document provides guidance for a creative media production management project. It includes sections on developing ideas through activities, conducting research and analysis of other works, using production diaries and social media, and planning the various stages of a creative project from developing the idea to distribution. Students are encouraged to immediately begin suggested exercises and tasks like coming up with ideas, analyzing example works, creating a PowerPoint, posting a question on social media and gathering feedback, and starting to develop their project idea.
6. Production Diaries
• Pros & Cons
• Technology
• Resources
• Personal Preference
• Access
Do
this
now!
7. Analysis
• Understanding the codes and conventions
of the product you are creating
• Know the rules before you attempt to
follow, or even break them
• Follow a structure
• Sample as many products as possible
8. Analysis
Product Style Content Story Structure
Name the product Describe the style
such as the
lighting, mise-en-
scene (setting and
props)
Themes
Actors
Locations
What happens
and to who?
What is the
structure ie.
Beginning, Middle
and End?
Technical aspects
such as shot
types and editing
Donnie Darko –
Feature Length
Film
Blue, Dark, Low
Key Lighting
80s fashion
Realistic but
stylish
80s
Fantasy
Time travel
School
Parents
Families
Reality
Mental Illness
Therapy
Plane lands on
Donnie’s house
Donnie meets a
girl, the girl dies
Donnie travels
back in time to
save the girl
Alternative
camera
movement (tilts),
Close-up shots
(teachers), High
Angles (show)
10. Analysis
Product Style Content Story Structure
Name the product Describe the style
such as the
lighting, mise-en-
scene (setting and
props)
Themes
Actors
Locations
What happens
and to who?
What is the
structure ie.
Beginning, Middle
and End?
Technical aspects
such as shot
types and editing
Donnie Darko –
Feature Length
Film
Blue, Dark, Low
Key Lighting
80s fashion
Realistic but
stylish
80s
Fantasy
Time travel
School
Parents
Families
Reality
Mental Illness
Therapy
Plane lands on
Donnie’s house
Donnie meets a
girl, the girl dies
Donnie travels
back in time to
save the girl
Alternative
camera
movement (tilts),
Close-up shots
(teachers), High
Angles (show)
11. The PowerPoint
• Create a PowerPoint presentation in
which you analyse each of these products.
• 4-5 Slides per product.
Do
this
now!
12. A word about… Research
• Is Google really the best place to start?
• Professional Websites
• Contacts
• Interviews & Surveys
• Observations
13. Social Networks
A Short Exercise
• Post a question
• Gather some feedback
– Review in 30 mins
Do
this
now!
14. Developing your idea
• Locations (sets)
• Companies (live briefs)
• Subjects, Interviews
• Actors, Presenters, Crew
• Equipment, Resources, Props, Make-up, Costume
• Timescales
• Target Audience
• Interactive Elements
• Distribution platforms (competitions and festivals)
• Soundtrack
Do
this
now!
15. Social Networks
A Short Exercise
Check for responses
• Evaluate the usefulness of the responses
Do
this
now!
2-210Explore the pros and cons of each folder exampleShow examplesGive them 10 mins to find a folder or make a decision about which one they are going to get – Get mind maps into their folders!!!
210-215Show examples
215-235Decide which format to useStart it! – What done so far… Explain their idea (s)20 minutes
235-240Why analyse?
240-245 (BREAK)Walk through the analysis processThey must find at least one example and create their own analysis table/notes3 – 315pm45 minutesFind examples (3) of audio-visual work that you would like to emulate in relation to the style, content, story, structure etc. Analyse these examples by reviewing them and making notes on these elements.
3-315
3 – 315pm45 minutesFind examples (3) of audio-visual work that you would like to emulate in relation to the style, content, story, structure etc. Analyse these examples by reviewing them and making notes on these elements. Create PowerPoint (next slide)
3 – 315pm45 minutesCreate a PowerPoint presentation in which you analyse each of these products. 4-5 Slides per product.
4pmThey will conduct their own research – surveys on weather or not people like their ideasAsk people their opinion – make notes in production diariesObservations – WATCH A LOT OF FILMS DOCUMENTARIES TV ETC – make notes, keep records
405-410pm5 mins – review in 30 mins
405-415pmProduce a mind-map (1) showing your initial considerations in relations to: locations (sets), companies (live briefs), subjects, interviews, actors, presenters, crew, equipment, resources, props, make-up, costume, timescales, target audience, interactive elements, distribution platforms (competitions and festivals), soundtrack. Hand-drawn.
405-410pm5 mins – review in 30 mins
Produce a mind-map (1) showing your initial considerations in relations to: locations (sets), companies (live briefs), subjects, interviews, actors, presenters, crew, equipment, resources, props, make-up, costume, timescales, target audience, interactive elements, distribution platforms (competitions and festivals), soundtrack. Hand-drawn.
Produce a mind-map (1) showing your initial considerations in relations to: locations (sets), companies (live briefs), subjects, interviews, actors, presenters, crew, equipment, resources, props, make-up, costume, timescales, target audience, interactive elements, distribution platforms (competitions and festivals), soundtrack. Hand-drawn.