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Creative Media Production
Management Project
A Creative Warm-up Activity
• Come up with as many ideas as possible
to do with...
Fish
Staying Informed
• Blog:
mediaapprenticeship.blogspot.co.uk
• Social Networking:
www.facebook.com/groups/creativeanddigita
lmediaapprentices/
Folders
• Why keep one?
• Different types
• How to use it
effectively
• Where to source it
from
• What are the Pros
and Cons?
Do
this
now!
Production Diaries
• Written (Notebook)
• Verbal (Voice
Recording)
• Video Diary
• Blog
Production Diaries
• Pros & Cons
• Technology
• Resources
• Personal Preference
• Access
Do
this
now!
Analysis
• Understanding the codes and conventions
of the product you are creating
• Know the rules before you attempt to
follow, or even break them
• Follow a structure
• Sample as many products as possible
Analysis
Product Style Content Story Structure
Name the product Describe the style
such as the
lighting, mise-en-
scene (setting and
props)
Themes
Actors
Locations
What happens
and to who?
What is the
structure ie.
Beginning, Middle
and End?
Technical aspects
such as shot
types and editing
Donnie Darko –
Feature Length
Film
Blue, Dark, Low
Key Lighting
80s fashion
Realistic but
stylish
80s
Fantasy
Time travel
School
Parents
Families
Reality
Mental Illness
Therapy
Plane lands on
Donnie’s house
Donnie meets a
girl, the girl dies
Donnie travels
back in time to
save the girl
Alternative
camera
movement (tilts),
Close-up shots
(teachers), High
Angles (show)
BREAK
Analysis
Product Style Content Story Structure
Name the product Describe the style
such as the
lighting, mise-en-
scene (setting and
props)
Themes
Actors
Locations
What happens
and to who?
What is the
structure ie.
Beginning, Middle
and End?
Technical aspects
such as shot
types and editing
Donnie Darko –
Feature Length
Film
Blue, Dark, Low
Key Lighting
80s fashion
Realistic but
stylish
80s
Fantasy
Time travel
School
Parents
Families
Reality
Mental Illness
Therapy
Plane lands on
Donnie’s house
Donnie meets a
girl, the girl dies
Donnie travels
back in time to
save the girl
Alternative
camera
movement (tilts),
Close-up shots
(teachers), High
Angles (show)
The PowerPoint
• Create a PowerPoint presentation in
which you analyse each of these products.
• 4-5 Slides per product.
Do
this
now!
A word about… Research
• Is Google really the best place to start?
• Professional Websites
• Contacts
• Interviews & Surveys
• Observations
Social Networks
A Short Exercise
• Post a question
• Gather some feedback
– Review in 30 mins
Do
this
now!
Developing your idea
• Locations (sets)
• Companies (live briefs)
• Subjects, Interviews
• Actors, Presenters, Crew
• Equipment, Resources, Props, Make-up, Costume
• Timescales
• Target Audience
• Interactive Elements
• Distribution platforms (competitions and festivals)
• Soundtrack
Do
this
now!
Social Networks
A Short Exercise
Check for responses
• Evaluate the usefulness of the responses
Do
this
now!
Next session…
• Moodboard
• Scriptwriting
• Storyboarding
Following session…
• Gantt Chart
• Constraints and Contingency Planning
• Target Audience

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Cmpmp

  • 2. A Creative Warm-up Activity • Come up with as many ideas as possible to do with... Fish
  • 3. Staying Informed • Blog: mediaapprenticeship.blogspot.co.uk • Social Networking: www.facebook.com/groups/creativeanddigita lmediaapprentices/
  • 4. Folders • Why keep one? • Different types • How to use it effectively • Where to source it from • What are the Pros and Cons? Do this now!
  • 5. Production Diaries • Written (Notebook) • Verbal (Voice Recording) • Video Diary • Blog
  • 6. Production Diaries • Pros & Cons • Technology • Resources • Personal Preference • Access Do this now!
  • 7. Analysis • Understanding the codes and conventions of the product you are creating • Know the rules before you attempt to follow, or even break them • Follow a structure • Sample as many products as possible
  • 8. Analysis Product Style Content Story Structure Name the product Describe the style such as the lighting, mise-en- scene (setting and props) Themes Actors Locations What happens and to who? What is the structure ie. Beginning, Middle and End? Technical aspects such as shot types and editing Donnie Darko – Feature Length Film Blue, Dark, Low Key Lighting 80s fashion Realistic but stylish 80s Fantasy Time travel School Parents Families Reality Mental Illness Therapy Plane lands on Donnie’s house Donnie meets a girl, the girl dies Donnie travels back in time to save the girl Alternative camera movement (tilts), Close-up shots (teachers), High Angles (show)
  • 10. Analysis Product Style Content Story Structure Name the product Describe the style such as the lighting, mise-en- scene (setting and props) Themes Actors Locations What happens and to who? What is the structure ie. Beginning, Middle and End? Technical aspects such as shot types and editing Donnie Darko – Feature Length Film Blue, Dark, Low Key Lighting 80s fashion Realistic but stylish 80s Fantasy Time travel School Parents Families Reality Mental Illness Therapy Plane lands on Donnie’s house Donnie meets a girl, the girl dies Donnie travels back in time to save the girl Alternative camera movement (tilts), Close-up shots (teachers), High Angles (show)
  • 11. The PowerPoint • Create a PowerPoint presentation in which you analyse each of these products. • 4-5 Slides per product. Do this now!
  • 12. A word about… Research • Is Google really the best place to start? • Professional Websites • Contacts • Interviews & Surveys • Observations
  • 13. Social Networks A Short Exercise • Post a question • Gather some feedback – Review in 30 mins Do this now!
  • 14. Developing your idea • Locations (sets) • Companies (live briefs) • Subjects, Interviews • Actors, Presenters, Crew • Equipment, Resources, Props, Make-up, Costume • Timescales • Target Audience • Interactive Elements • Distribution platforms (competitions and festivals) • Soundtrack Do this now!
  • 15. Social Networks A Short Exercise Check for responses • Evaluate the usefulness of the responses Do this now!
  • 16. Next session… • Moodboard • Scriptwriting • Storyboarding
  • 17. Following session… • Gantt Chart • Constraints and Contingency Planning • Target Audience

Editor's Notes

  1. START 1.30pm
  2. 130-150
  3. 150-2
  4. 2-210Explore the pros and cons of each folder exampleShow examplesGive them 10 mins to find a folder or make a decision about which one they are going to get – Get mind maps into their folders!!!
  5. 210-215Show examples
  6. 215-235Decide which format to useStart it! – What done so far… Explain their idea (s)20 minutes
  7. 235-240Why analyse?
  8. 240-245 (BREAK)Walk through the analysis processThey must find at least one example and create their own analysis table/notes3 – 315pm45 minutesFind examples (3) of audio-visual work that you would like to emulate in relation to the style, content, story, structure etc. Analyse these examples by reviewing them and making notes on these elements.
  9. 3-315
  10. 3 – 315pm45 minutesFind examples (3) of audio-visual work that you would like to emulate in relation to the style, content, story, structure etc. Analyse these examples by reviewing them and making notes on these elements. Create PowerPoint (next slide)
  11. 3 – 315pm45 minutesCreate a PowerPoint presentation in which you analyse each of these products. 4-5 Slides per product.
  12. 4pmThey will conduct their own research – surveys on weather or not people like their ideasAsk people their opinion – make notes in production diariesObservations – WATCH A LOT OF FILMS DOCUMENTARIES TV ETC – make notes, keep records
  13. 405-410pm5 mins – review in 30 mins
  14. 405-415pmProduce a mind-map (1) showing your initial considerations in relations to: locations (sets), companies (live briefs), subjects, interviews, actors, presenters, crew, equipment, resources, props, make-up, costume, timescales, target audience, interactive elements, distribution platforms (competitions and festivals), soundtrack. Hand-drawn.
  15. 405-410pm5 mins – review in 30 mins
  16. Produce a mind-map (1) showing your initial considerations in relations to: locations (sets), companies (live briefs), subjects, interviews, actors, presenters, crew, equipment, resources, props, make-up, costume, timescales, target audience, interactive elements, distribution platforms (competitions and festivals), soundtrack. Hand-drawn.
  17. Produce a mind-map (1) showing your initial considerations in relations to: locations (sets), companies (live briefs), subjects, interviews, actors, presenters, crew, equipment, resources, props, make-up, costume, timescales, target audience, interactive elements, distribution platforms (competitions and festivals), soundtrack. Hand-drawn.