3. Your Progress
Investigative Report Impact Report Audience Report Research Report Presentation
1.1 1.2 2.1 2.2 3.1 3.2 3.3 4.1 4.2 4.3 4.3
29th Nov 6th Dec 10th Jan 24th Jan 31st Jan
Dean ✔ ✔ ✗ ✗
Olivia ✔ ✔ ✗ ✗
Josh B ✔ ✔ ✗ ✗
Josh G ✗ ✗ ✗ ✗
Warren ✔ ✔ ✗ ✗
Andy ✔ ✔ ✔ ✔
Mariese ✔ ✔ ✔ ✔ ✔ ✔ ★
Joe ✔ ✗ ✗ ✗
Josh S ✗ ✗ ✗ ✗
4. Turnitin
1. Open the webpage http://submit.ac.uk/en_gb/home
2. Create an account
3. Upload your assignments
4. The class id is 489201 and the password is Media
5. The Plan for your Converging Technology
Exploitation Opportunity
W6 (10 Jan) W7 (17 Jan) W8 (24 Jan) W9 (31 Jan)
Idea & Research Analysis and Presentation
Research Complete Report to Client
9. Where are the ideas hiding?
Everything around you can be a possible topic for writing articles, stories, or
anything else you can imagine.
Finding an idea is limited only by your own imagination.
10. Read forums and message boards
Millions of people post on forums and message boards each day in search of
answers to their personal burning questions.
As you stop into your favorite forum, look to see what types of questions
these people are asking, then do some research on said topic.
With just a bit of effort, you could produce a great article.
You could also end up writing several articles on the same topic, just seen
from different points of view.
11. Write out a list of possible topics
Do it the old fashioned way.
Grab a pen and paper, and list as many topics as you can think of.
Next, put a mark by the ones you feel most comfortable writing about or the
ones you'd like to find more information on.
For each topic, try coming up with a list of sub-topics or particular points that
should be covered under each topic.
Finally, try to come up with a list of pros and cons that could be covered for
each topic.
12. Favorite websites
Run through some of your favorite websites and jot down some of their good
and bad qualities.
What would make the site better?
What parts of the site could be removed without hurting its integrity?
If you like to play games online, write about which games are the best or write
about which sites are appropriate for certain age groups.
13. Newspapers and magazines
As you're reading through your daily newspaper, make a list of the main topics
covered.
Make up a list of headlines that grab the readers attention.
Magazines are full of information that could lead to other such articles.
As you read about a certain topic, try to come up with similar ideas that could
lead to future articles, or make up a list of opposing ideas for a rebuttal type
subject.
14. Visual aids
Pictures are a great place to find things to write about.
For instance, if you're looking at a picture of a horse standing on a grassy hill,
you might come up with topics about breeds of horses, best ways to
properly care for horses, or even which areas are best for raising horses.
A simple picture of a coffee pot could lead to articles about the coffee
industry, which coffee makers are the best or worst, or even how the coffee
beans took over the world.
Let your imagination run wild.
15. Individual Brainstorming
You need to generate an idea for exploiting converging technology
Come up with an idea for a new way (opportunity) of using converging
technology
Go…..
16. Peer Assessment & Feedback
Test your idea in a group situation
Get some feedback from your peers about your idea
Is it feasible, interesting, unique, sellable?
Make notes
17. 4.2 Research and plan a
test for an identified
opportunity.
Research Report
18. What you should do…
Identify questions to ask the potential target audience for an identified
opportunity
20. The Research Process
You need to research both your idea and how you will test your idea on your
potential audience
21. Consider the Commissioning Guidelines
Ensure that the idea is original and that it adds something new to what already exists
Make sure that your idea isn't already operational on any other websites
Be sure that it will work and carry out thorough research to iron out potential problems
Be clear about cross-platform potential and flexibility
Try to keep your designs within the look and feel of existing material to ensure continued branding
Think about your audience and make sure your ideas are well targeted
Ensure the idea complies with broadcaster/company guidelines
Ensure that the facilities, hardware and software you need are accounted for
Ensure that the idea is appropriate for the commissioner
22. The Research Process
1. Check to see if your idea already exists. In what format does it exist?
2. Is your idea feasible? Consider finances, technical aspects, do some initial
audience response testing (brief survey)
3. Develop some branding ideas
4. Do some audience profiling
5. Check the guidelines (commissioning/funding/copyright)
6. What equipment/personnel would you need to make it happen?
7. Is it appropriate? (Child protection, Legal status etc.)
26. Questionnaires / Surveys
The four most important criteria for good questions:
Pointed
As short as possible
Non-ambiguous
Well-structured
When designing the questionnaire you should pay attention to the question order.
Do not mix questions, so that they will appear incoherently.
Let someone else test your survey before publishing it, to make sure that your
questions are clear and make sense.
