This document discusses how design sprints can help cross-functional teams align on goals, make decisions based on data rather than endless discussions, and shorten product development cycles. It provides an overview of the design sprint process which includes understanding the problem, sketching solutions, deciding on a prototype, testing it with users, and iterating. The benefits of design sprints are illustrated through the example of how they helped a company called Savioke determine how a hotel delivery robot should interact with people. The presentation encourages companies to try a shortened version called a Lightning Decision Jam to experience the benefits of a design sprint.
16. Everyone needs it but no one wants it because :
• Time consuming
• Requires planning
• Need to have a product
• What if you can get data from your idea and know
whether to build or not
25. Prepared by AJ&Smart
THURSDAY
Use feedback
from
testing to create
clear next steps
Test the
prototype
with 5 real users
WEDNESDAY
Recruit and
schedule user
tests
Design and
build
the Prototype
TUESDAY
Define the
prototype with
a storyboard
Curate and vote
on best
solutions
MONDAY
Produce a mass
of solutions
Define the
challenge
WORKSHOP
WORKSHOP
36. Iteration Sprint
• Lessons learned in the first sprint used to come up with
solution closer to target before you move onto the actual
dev work
• Focussed more towards incorporating the feedback
• Can be shorter than the actual sprint
39. Challenge
• Savioke built a robot that can deliver stuff from one part
of the hotel to other rooms.
• There core challenge was that they did not know whether
they should let the Robot interact with the people?
• If it does not have a personality that may lead to
frustration. But if it looks too personal, people may want
to talk to it and Robot can’t talk as Humans.
40. Day 1 - Made the Map on Monday and focussed on the
Moment of Delivery and Guests
Place to focus on
45. When should you do Design Sprint
• Initial kick off for a new product, feature or customer
• It is not the alternative for the Quantitative data but gives
you a very rich qualitative data
46. Sprint Team
• STARTUP - CEO, Founder, Sales, PM, Designer/s, CTO, Marketing
• LARGER COMPANIES - Business Owner/ Product Owner,
marketing, Sales, Designer
• Agency - 4-5 from client, 3 from yours
• Ideal Number - 7
• Decider - Non Negotiable. This person should have actual
responsibility and authority to take decision. Decider has to be in
the room at least for the first 2 day.
51. The Lightning Decision Jam (LDJ) is an exercise created by AJ&Smart
as an easy way to make faster decisions and find quick direction.
The LDJ is inspired by the core principles of the Design Sprint:
- Work together, alone
- Tangible items are better than discussion
- Getting started is more important than being right
- Don’t rely on creativity
52. • Anything which requires a group of people to make
decisions, solve problems or discuss challenges.
• Good to frame an LDJ session with a broad topics.
53. Some examples:
• The conversion flow of our checkout
• Internal design process
• Improving office environment
• How to organise events
• Keeping up with competition
• Improving sales flow
• Tactics for the next sales push
54. Can technically use the LDJ
with just 2 people, but an ideal
size is 4 to 6 people
55. Topic for today
Obesity in India
Waste Segregation
Women Safety in Public Transport
Pick any one of these
56. Activity 1 : Capturing Problem
Individual Activity 4 minutes
57. • Write as many as issues/ problems/challenges you can think of
related to this topic
• The actual challenges will come when you ask
Why
Where
What
When
How
Individual Activity 4 minutes
*Do not write your name on the sticky note
58. Activity 2 : Vote on a Problem
Individual Activity 4 minutes
59. • Use your 3 dots to vote for the problem you think is most
relevant and will be most impactful.
• There is no rule related to voting on problems to solve.
• You can vote on your problem also
Individual Activity 4 minutes
60. You will get a heat map
of the problem you want
to solve
Rearrange the problems in
the ascending order of the
dots they have
61. Activity 3 : Reformat the Top 3
Problems as HMW
Group Activity 4 minutes
63. Example :
People do not know waste segregation is
important
Becomes
How might we make people understand the
importance of waste segregation?
64. Activity 4 : Ideate Solutions
Without discussion come up with at least 8 or More
solutions in 5 mins
Focus a lot on quantity over quality at this stage
Individual Activity 6 minutes
65. Activity 5 : Vote and Prioritize
Solutions
Group Activity 5 minutes
66. Use your 6 dots to vote just as before
Group Activity 5 minutes
75. • It is okay to feels uncomfortable
• It is okay to feel we are loosing ideas
• It is normal to feel it is not going to work
• It is normal to not have any ideas in the moment
• This has worked for 1000s of times at companies like FB,
Google, GV and LEGO and it will work for you as well