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marketing 2.pptx

  1. Market environment ‫بازار‬ ‫محیط‬ What is marketing environment? Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. What is marketing environment and its example? Examples include demographic, economic, technological, ecological, political, legal, and socio-cultural conditions. You can't control these factors, and they can influence your company and operations within it. For instance, the COVID-19 pandemic changed the way businesses operate
  2. What are 5 marketing environments? Which of these five types of external factors— political/regulatory, economic, competitive, technological, and social/cultural—would have the greatest impact on each of the following products: a Toll Brothers home, P&G Tide laundry detergent, Apple iPod, Pfizer heart medicine, and Gap jeans. Segmentation consumer market ‫مصرف‬ ‫بازار‬ ‫بندی‬ ‫بخش‬ What is segmentation consumer market? Consumer markets can be segmented using a multitude of variables from four main categories: Demographic: age, years of education, income, family size, gender, race, marital status. Geographic: Rural/urban, climate, radius, neighborhood, nearby resources and amenities
  3. What are the 3 segmentation consumer markets? The three main types of market segmentation are demographic, psychographic, and behavioral. Demographic segmentation divides people based on their age, income, education level, and occupation. Some examples of companies that use demographic segmentation include insurance providers, healthcare companies, and banks. What is the importance of segmentation in marketing? Segmentation helps marketers to be more efficient in terms of time, money and other resources. Market segmentation allows companies to learn about their customers. They gain a better understanding of customer's needs and wants and therefore can tailor campaigns to customer segments most likely to purchase products
  4. Maslow's hierarchy of needs ‫مازلو‬ ‫نیازهای‬ ‫مراتب‬ ‫سلسله‬ What does Maslow's hierarchy of needs explain? Maslow's hierarchy of needs is a theory of psychology explaining human motivation based on the pursuit of different levels of needs. The theory states that humans are motivated to fulfill their needs in a hierarchical order. This order begins with the most basic needs before moving on to more advanced What are Maslow's 5 hierarchy of needs? Physiological (food and clothes), safety (job security), love and belonging needs (friendship), esteem, and self-actualization are the needs from the bottom of the hierarchy up.
  5. Sony's revenue worldwide by segment fiscal years 2012 to 2021 1. Organizational Life cycle Theory 2. Elaboration likelihood theory 3. Commitment and consistency Theory 4. Theory of reasoned action 5. Open systems theory
  6. The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid measures business unit strength against industry attractiveness and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand. Company can plot these chosen units on the grid and this will help Company to determine which strategy to apply
  7. According to Adizes, generally, there are five stages to an organization's life cycle:
  8. Industry Attractiveness: Factors Company could choose to base this on include: Market size Market growth Pestel factors Political Economical Social Technological Environmental Legal Porters five forces Competitive rivalry Buyer power Supplier power Threat of new entrants Threat of substitution