Shekhar Kirani Kivas Presentation 2007 Sk 2

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R Jai Krishna

Technology Business

Growing VAS Eco-System in India Dr. Shekhar Kirani Vice President, VeriSign India Date: July 6, 2007 VAS INDIA 2007

Agenda VAS Revenues in India projected to grow 10x to $10B by 2010. What needs to happen to achieve or exceed this projection?

Mobile Eco-System Projections (2010) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Need: Mobile must become Universal Device and access to all digital services

Subscribers are Consumers Operators Enterprises Aggregators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Need: Innovation in Apps and Services Providers Content & App. Media Portal & Companies

Operators are the market makers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprises Aggregators Need: Platforms that help launching services faster nationally Providers Content & App. Media Portal & Companies

Content & Application Providers ,[object Object],[object Object],[object Object],[object Object],[object Object],Operators Enterprises Aggregators Need: Services that are unique and innovative to Indian subscribers Media Portal & Companies

Enterprises – Ready for explosion ,[object Object],[object Object],[object Object],[object Object],[object Object],Operators Aggregators Need: Platforms that make it easy to mobilize enterprise applications Providers Content & App. Media Portal & Companies

Aggregators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Operators Enterprises Need: Remove all choke points and scale matters Providers Content & App. Media Portal & Companies

Portals and Media companies ,[object Object],[object Object],[object Object],[object Object],Operators Enterprises Aggregators Proof Point: Launch mobile apps ahead of internet apps Providers Content & App.

VAS Portfolio Content Portal Services, Mobile Portal Publisher, Mobile Media Cast , Mobile Alert Services, Interactive Messaging Services PORTALS/MEDIA COMPANIES Mobile Banking , Enterprise Messaging, Self-Care Analytics ENTERPRISES / VERTICALS Mobile Content Delivery Network AGGREGATION Interop Platforms (SMS/MMS), Premium Messaging Gateway , Picture Messaging, MMSC OPERATORS SOLUTIONS TARGET

VeriSign: Enabling and Protecting Billions of Transactions Every Day Enabling and Protecting Interactions 3 3m content interactions 100 100m news articles served 400 400m calls 15 15b address requests 1.6 1.6b security events 30 30m retail transactions

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Shekhar Kirani Kivas Presentation 2007 Sk 2

1. Growing VAS Eco-System in India Dr. Shekhar Kirani Vice President, VeriSign India Date: July 6, 2007 VAS INDIA 2007

2. Agenda VAS Revenues in India projected to grow 10x to $10B by 2010. What needs to happen to achieve or exceed this projection?

10. VeriSign Products for VAS

11. VAS Portfolio Content Portal Services, Mobile Portal Publisher, Mobile Media Cast , Mobile Alert Services, Interactive Messaging Services PORTALS/MEDIA COMPANIES Mobile Banking , Enterprise Messaging, Self-Care Analytics ENTERPRISES / VERTICALS Mobile Content Delivery Network AGGREGATION Interop Platforms (SMS/MMS), Premium Messaging Gateway , Picture Messaging, MMSC OPERATORS SOLUTIONS TARGET

12. VeriSign: Enabling and Protecting Billions of Transactions Every Day Enabling and Protecting Interactions 3 3m content interactions 100 100m news articles served 400 400m calls 15 15b address requests 1.6 1.6b security events 30 30m retail transactions

13. Thank You

Shekhar Kirani Kivas Presentation 2007 Sk 2

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