How to Lean
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What is Lean UX? No really. I’ve read some stuff about it and it’s great in theory but I’m finding it hard to implement. In a practical talk about how to apply the methodology, JD and JC will show you the tools and give you the inside story on how they’re using Lean UX in Westpac to kick goals. How do they test? How do they learn? How do they get the rest of the business to buy into their approach?
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How to Lean
- 1. How to Lean IXDA Sydney Jake Causby @jakecausby Jason Davey @p1x3lman
- 3. Yeah yeah, we get it but how? Give me something I can work with!
- 4. Three tools we use 1. Lean Canvas 2. Value Proposition Canvas 3. Hypothesis Validation Board @jakecausby @p1x3lman
- 5. Introducing... THE PTA Personal Transportation Assistant (not an actual product and we do not own this image, source unknown)
- 6. Lean Canvas Value proposition Customer segment “Startups operate under conditions of extreme uncertainty.” – Eric Ries Value proposition Customer segment Travellers need a way to get to their terminal gate - relaxed & ready to fly 21 34 5 67 8 9 Non-Frequest Travellers that have a higher degree of stress at the airport Optimise your airport time for maximum enjoyment and never arrive at your gate late @jakecausby @p1x3lman
- 7. Value Proposition Canvas Start with what you know. Don’t be afraid to guess, but point out assumptions Airport boredom Arrive at gate on timeTime at the bar “Drive thru” margaritas Autonomous segway that takes you to your gate Value proposition Customer segment Meet new people @jakecausby @p1x3lman
- 9. Hypothesis Test Cards TEST CARD We believe: Air travellers are concerned about getting to the gate on time To verify that: We will set up an Autonomous Segway stand next to the check-in counter, using visuals and signage to entice air travellers to take up the service Measure: Percentage of travellers that enquire about the service We are right if: More than 20% of travellers are satisfied LEARNING CARD We believed: We observed: From that, we learned that: Therefore we will: @jakecausby @p1x3lman
- 11. Learnings VALIDATED Great! We’re on our way Now we know there’s an appetite for our idea Time to explore different ways to execute the idea INVALIDATED Not FAIL: First Attempt In Learning What did we learn? Make sure everyone on the team learns How does this affect your VPC and Lean Canvas? Document what you’ve learnt, regardless @jakecausby @p1x3lman
- 12. Double Diamond you are here But isn’t this a little waterfallish? @jakecausby @p1x3lman
- 14. Things you can do, starting tomorrow Look for, and highlight, assumptions “That’s an assumption” “We believe” “We need to validate that” “How do you know for sure?” “Are you sure you want to spend $10m on a guess?” Get more scientific: Measure and record what you’ve validated or invalidated Shared ownership of backlog: Design, Tech, Biz collaboration @jakecausby @p1x3lman
- 15. Adoption checklist Find champion users Get C-level sponsorship Showcase success Create a sense of urgency Make it official Get outside help Start simple Be opportunistic Invest Create risk-free spaces for learning and experimentation Bring the canvas into the DNA of your organisation Go beyond the ‘low-hanging’ fruits Make sure you do proper retrospectives. It’s going to take a while to find your rhythm @jakecausby @p1x3lman
- 17. Remember 1. Leaners gonna lean 2. Don’t lean too far, it looks ridiculous 3. Don’t use hyphens incorrectly Jake Causby @jakecausby Jason Davey @p1x3lman Thank you! Any questions?
Notas del editor
- Who’s seen this? The principle behind it is... [explain briefly] Minimise waste / shorten feedback loop / ensure you’re building value / provide value sooner
- But before we talk specifically about these tools, we’d like to introduce...
- Discussion points: Lean Canvas was designed for entrepreneurs, not consultants, customers, advisors, or investors. That said, the entrepreneur can greatly benefit by engaging all of those people while validating their canvas. Start with what you know. Don’t be afraid to guess, but point out assumptions There’s no rules about which canvas to use first Make the canvas as ‘actionable’ as possible The order of detail helps structure thinking around how to articulate your business (on a page)
- Should we just put a photo of our board here? Validation board is different to the progress board I like the fact that our validation board is different to this. Happy to include it though if you think it’s important C. yeah i like the progress and kanban-style of updates
- JC (leaner) is at the stand and JD (traveller) approaches [asks questions] JD: Hi, what’s all this about? JC: Well, if you’re interested, our new PTA can make sure you to your gate on time. It can also take you via any cafe, bar or shop you wish along the way. JD: Sounds great, how does it work? JC: you just stand on it, enter the gate number and time you want to be there by. Then you enter the shops you wish to visit along the way. JD: What if I change my mind? What I need to go to the toilet? Sometimes that can happen without warning. I’m just going to walk. Thanks anyway.
- In our example, (and you’ll need to test multiple customers, not just one) what did we learn? We can see there’s interest for this product, but we clearly haven’t addressed a key concern customers might have, so we’ll need to iterate on this until we’ve addressed this fear. But let’s say we’ve already done that...
- Stakeholder test & research summary + scoping the timeline for releases