SlideShare una empresa de Scribd logo
1 de 44
Descargar para leer sin conexión
TH

IXD14 LONDON REDUX

ART vs SCIENCE
Jake Causby
@jakecausby

E A
NN
OT
VE
AT
RS
ION ED

REPETITION OF TWO WORDS

The use of the words ART
and SCIENCE were prolific
at Interactions14, more so
than any other design

ART
&
!

SCIENCE

conference I’ve been to.
!

Sometimes they were used
independently of each
other, and sometimes they
were used together in an
attempt to indicate some
sort of balance.
!

Here are some examples…
BERNARD LAHOUSSE

FOOD = INTERACTION
Bernard spoke of the
science behind flavours, and
how different foods that
contain the same or similar
molecule, despite possibly
having very different
flavours, can be combined
and work well because of
their molecular similarities.
BERNARD LAHOUSSE

FOOD = INTERACTION
Eg: Almond, figs, pears,
cherries and chocolate all
have the benzaldehyde
molecule, making them go
well together.
BERNARD LAHOUSSE

FOOD = INTERACTION
He also spoke of the
psychology of taste, and
how our other senses
affect taste. Touching
something smooth and
fluffy can actually make
things taste sweeter.
Seafood tastes better near
the sea, where we can hear
the waves and smell the
sea breeze. Colours can
give us pre-determined
assumptions about what
flavours a food will have,
causing disturbance if they
don’t match.
!

Bernard also spoke about
the art of gastronomy, and
how the science helps
support that art.

PHOTO: @MJBROADBENT
KLAUS KRIPPENDORFF

L A N G U A G I N G R E A L I T Y, D I A L O G U E A N D I N T E R A C T I O N
Klaus gave us an insight
into the science of trying
to define and understand
language.
!

He said the importance of
language is the difference
between thinking and
acting.
!

Language itself is not the
outcome of thought, the
outcome is what comes
about after the language
occurs.
!

The responses to language
is what creates reality.
KLAUS KRIPPENDORFF

L A N G U A G I N G R E A L I T Y, D I A L O G U E A N D I N T E R A C T I O N
He was saying that we
need to methodologically
approach design, but we
cannot treat it as a natural
science discourse for
various reasons. Klaus
struggled to fit his talk into
40 minutes, I don’t know
why am I trying to fit it into
30 seconds!

PHOTO: IXDA
DAN ROSENBERG

THE DE-INTELLECTUALIZATION OF DESIGN
Dan Rosenberg
highlighted the fact that
there is a great deal of
“design” scientific
knowledge that is being
largely ignored by most
designers.
!

He argues that it’s not
consumer design versus
enterprise design, but
rather product design
versus solutions design,
where product design is
incremental and something
that can be released early
and iterated on versus…
DAN ROSENBERG

THE DE-INTELLECTUALIZATION OF DESIGN
…Solutions design 

which is something that
could be dangerous or 

life-threatening and really
needs to be designed
backwards from the 

end goal.
!

He argues (contentiously)
that designers should be
much more educated and
even certified to practice
that type of design.
CHRISTINA WODTKE

T H E E X E C U T I O N E R ’ S TA L E
Christina introduced the
concept of OKRs, the
process of defining desired
Outcomes and measuring
Key Results.
!

Outcomes are qualitative
and the Key Results are
quantitative and must be
time-bound and
measurable.
CHRISTINA WODTKE

T H E E X E C U T I O N E R ’ S TA L E
Christina makes note of
the fact that setting up and
maintaining OKRs requires
a combination of art and
science to pull off well.
STEPHANIE AKKAOUI HUGHES

HUMAN INTERACTIONS: PHYSICAL AND VIRTUAL
Stephanie Akkaoui Hughes
spoke of how her
architecture firm fly in the
face of a traditional
architecture approach,
focusing on creating
spaces that foster
interactions instead of
trying to design the
interactions themselves.
STEPHANIE AKKAOUI HUGHES

HUMAN INTERACTIONS: PHYSICAL AND VIRTUAL
I love her analogy of space
being a living interface;
something you can evolve
after the space starts to be
used. To design this
context for interactions it
has to be…

INCOMPLETE
IMPERMANENT
IMPERFECT
GILES COLBORNE

THE LOST ART OF EFFICIENCY IN INTERACTION DESIGN
Giles Colborne gave us a
refresher on GOMs theory:
The scientific calculations
of the average time it takes
to complete individual
elements of a user 

process flow.
GILES COLBORNE

THE LOST ART OF EFFICIENCY IN INTERACTION DESIGN
Lots of tiny improvements
in interaction time can
make an incredible
difference.
!

But sometimes it makes
sense to actually increase
the time if users expect it.
!

Eg: the Coinstar example
where people actually
trusted the machine more
when it appeared to take
longer to count the coins
because they thought it
was doing a more
thorough job.
IRENE AU

BODY LANGUAGES OF INTERACTION DESIGN
Irene Au highlighted the
art of mindfulness, and
how yoga and meditation
can help achieve it. A
major trait of great UX
designers is undoubtably
empathy. Mindfulness
increases one’s ability to
be empathic.
!

She said true empathy
goes beyond observation
and synthesisation.
IRENE AU

BODY LANGUAGES OF INTERACTION DESIGN
At one point she had the
whole room doing yoga.
!

She said other added
benefits of mindfulness
include the ability to be
focussed, playful and be
without fear when
expressing thoughts 

and ideas.

PHOTO: IXDA
P E T E R B I L’ A K

TYPOGRAPHY AT THE INTERSECTION OF DESIGN, TECHNOLOGIES AND LANGUAGES

Peter Bil’ak talked about
the art and science of
typography.
!

Designing a great 

typeface requires a 

deep understanding of
language, technology 

and design…
P E T E R B I L’ A K

TYPOGRAPHY AT THE INTERSECTION OF DESIGN, TECHNOLOGIES AND LANGUAGES

But he notes the process is
not complete until its been
used, adapted and
applied.
!

He created this cool app
History Remixer that
allows you to choose your
own weights, accents,
colours, etc, effectively
creating thousands of
possibilities.
!

I played with it for a couple
of minutes to do this.

typotheque.com/fonts/history/remixer
P E T E R B I L’ A K

TYPOGRAPHY AT THE INTERSECTION OF DESIGN, TECHNOLOGIES AND LANGUAGES

Here’s a great example of
typography on this poster
designed by Frank
Chimero.
A N T O N I O D E PA S Q U A L E

DESIGN IN MOTION: THE NEW FRONTIER OF INTERACTION
Antonio de Pasquale
revealed the science
behind Disney’s 12 rules of
animation.
A N T O N I O D E PA S Q U A L E

DESIGN IN MOTION: THE NEW FRONTIER OF INTERACTION
He has devised a new
motion taxonomy which
divide different categories
of UI transitions into 4
quadrants on 2 axis:
passive and active on one
scale and time and space
on the other.

PHOTO: IXDA
A N T O N I O D E PA S Q U A L E

DESIGN IN MOTION: THE NEW FRONTIER OF INTERACTION
He then gives us examples
of how you can map
signature interactions onto
this matrix and says we can
use it to help devise our
own signature interactions.

PHOTO: IXDA
JASON MESUT

B R I D G I N G T H E P H Y S I C A L - D I G I TA L D I V I D E
Some guy called Jason
Mesut spoke brilliantly
about the divide between
industrial and interaction
design.
!

It had a lot of venn
diagrams in it so I can only
conclude that it must have
been very scientific…

PHOTO: IXDA
S O W H AT C A N W E TA K E
FROM THIS?
I S D E S I G N M O R E O F A N A R T, 

OR MORE OF A SCIENCE?
LET’S REFLECT ON HOW
W E O P E R AT E D AY T O D AY
• How much gut feel do we use?
• Is this based on experiences of successes and failures?
• How much do we rely on data and research 


when making decisions?

• Do we really understand our users’ behaviour 


or do we just think we do?
Maybe we look a bit 

more towards SCIENCE to…

Maybe we look a bit 

more towards ART for…

SCIENCE

ART

•
•
•

DEFINE
U N D E R S TA N D
GAIN INSIGHTS

?

•
•

I N S P I R AT I O N
POSSIBILITIES OF
EXECUTION

LET’S ASK THESE SAME PEOPLE…
BERNARD LAHOUSSE

Like a painter if you know the chemistry and
physics of making colors and mixing, rules of
composition you have the potential of
becoming a better painter, but it doesn’t
mean that you will make the best art.
PHOTO SOURCE: 

IXDA WEBSITE
DAN ROSENBERG

PHOTO SOURCE: 

IXDA WEBSITE

There is no one size fits all… Both are
needed and the balance is often contextual
to the problem you are trying solve. I also
think there is a third dimension which is the
craft of UX execution.
STEPHANIE AKKAOUI HUGHES

PHOTO SOURCE: 

IXDA WEBSITE

For me, Science and Art are equivalent
to Flow and Beauty. Flow and Function
are the ones driving the creative
process, but if the result is not beautiful,
then it is not functional either.
IRENE AU

PHOTO SOURCE: 

IXDA WEBSITE

The question isn't “is design science or is it
art?” but “design is both a science AND an
art, so how can we all get better at
integrating the two?… how to get better at
integrating the analytical and creative minds
so that we switch between the two modes of
thinking more effectively in order to create
the best outcome.
CHRISTINA WODTKE

PHOTO SOURCE: 

IXDA WEBSITE

When people say art and science they
usually mean it will take gut instinct and
personal experience as well as data,
research and logic. OKRs are powerful
because they speak to us as humans with
dreams as well as watching the bottom line.
GILES COLBORNE

PHOTO SOURCE: 

IXDA WEBSITE

The common idea that science is not a
creative field is utter bollocks — thinking
entirely new thoughts is clearly a creative
activity. To be a rounded person, you should
never assume that it is “versus”. You should
always seek to be a complete human.
KLAUS KRIPPENDORFF

If art is painting, sculpture, and poetry, there is
hardly any overlap with science. The sciences
develop theories of the world, art expresses
the ideas and feelings of individual artists.
PHOTO SOURCE: 

IXDA WEBSITE

Design is an undiscipline, one that should be
able to question anything and be allowed to try
everything.
— “Design Research, an Oxymoron?” (paper)
DAVE MALOUF

Design is both art and science and 

that is what makes it great
T H E N A L I T T L E L AT E R S A I D …
PHOTO SOURCE: 

PHOTO SOURCE:
I XA VA ’W E B S II T T E R A V ATA R
D D E S TW TE

– If art is like masterbation
– Then interaction design is like sex
– And service design is like prostitution
IxD14 London Redux
WELL WE WERE JUST A STONES-THROW FROM
AMSTERDAM’S RED LIGHT DISTRICT!

PHOTO: FLICKR.COM/WEESEN
I THINK IT’S LESS ABOUT THIS

ART

SCIENCE

AND WHERE YOU WANT TO BE, 

O R T H I N K D E S I G N S H O U L D B E O N T H AT S C A L E
AND MORE ABOUT THIS
BETTER
GOOD
WEAK

INTUITION

SKILLS

THEORY

SKILLS

WHERE THEY ARE INDIVIDUAL SKILLS 

AND THE SCALE IS PROFICIENCY
AND IT DOESN’T STOP THERE

WRITING

SKILLS

O B S E R VA T I O N 

SKILLS

LISTENING

SKILLS

ETC

ETC

NEGOTIATION

SKILLS

ETC

RETENTION

SKILLS
W E A L L U S E A C O M B I N AT I O N O F
ALL OUR SKILLS WHEN MAKING
ANY DECISION.
!

THEY SHOULD ALL BE SHARPENED
HAND-IN-HAND TO MAKE US
M O R E A D E P T AT O U R C R A F T.
IT’S ART
IT’S SCIENCE
IT’S A BUNCH OF
OTHER THINGS TOO,
AND IT’S FUN!
IXD14 LONDON REDUX

THANKS
Jake Causby
@jakecausby

SPECIAL THANKS TO
•
IRENE AU
BERNARD LAHOUSSE
CHRISTINA WODTKE
GILES COLBORNE
KLAUS KRIPPENDORFF
DANIEL ROSENBERG
P E T E R B I L’ A K
STEPHANIE AKKAOUI HUGHES
D AV E M A L O U F

Más contenido relacionado

Destacado

Designers on the inside
Designers on the insideDesigners on the inside
Designers on the insideuxaustralia
 
5 sketches on whiteboards.
5 sketches on whiteboards.5 sketches on whiteboards.
5 sketches on whiteboards.glynthomas
 
Uncovering hidden agendas kim mc guire for ux-australia (final)
Uncovering hidden agendas   kim mc guire for ux-australia (final)Uncovering hidden agendas   kim mc guire for ux-australia (final)
Uncovering hidden agendas kim mc guire for ux-australia (final)Kimberley McGuire
 
The perfectionists bathroom
The perfectionists bathroomThe perfectionists bathroom
The perfectionists bathroomglynthomas
 
Potholes on the Journey to Design Transparency
Potholes on the Journey to Design TransparencyPotholes on the Journey to Design Transparency
Potholes on the Journey to Design TransparencyJake Causby
 
Designing Cross Channel Experiences - MX 2011
Designing Cross Channel Experiences - MX 2011Designing Cross Channel Experiences - MX 2011
Designing Cross Channel Experiences - MX 2011Samantha Starmer
 
Bye-bye Management! Keynote from Niels Pflaeging at Agile Tour 2013 (Vilnius/LT)
Bye-bye Management! Keynote from Niels Pflaeging at Agile Tour 2013 (Vilnius/LT)Bye-bye Management! Keynote from Niels Pflaeging at Agile Tour 2013 (Vilnius/LT)
Bye-bye Management! Keynote from Niels Pflaeging at Agile Tour 2013 (Vilnius/LT)Niels Pflaeging
 
A million little ideas
A million little ideasA million little ideas
A million little ideasAsh Donaldson
 
Why we believe silly things
Why we believe silly thingsWhy we believe silly things
Why we believe silly thingsAsh Donaldson
 
Who Do You Trust?
Who Do You Trust?Who Do You Trust?
Who Do You Trust?Jake Causby
 
Conflict resolution for the mind
Conflict resolution for the mindConflict resolution for the mind
Conflict resolution for the mindAsh Donaldson
 
Affecting relationships with alcohol using Behaviour Design
Affecting relationships with alcohol using Behaviour DesignAffecting relationships with alcohol using Behaviour Design
Affecting relationships with alcohol using Behaviour DesignAsh Donaldson
 
Hyperbolic Discounting: Turning Goldfish into Squirrels
Hyperbolic Discounting: Turning Goldfish into SquirrelsHyperbolic Discounting: Turning Goldfish into Squirrels
Hyperbolic Discounting: Turning Goldfish into SquirrelsAsh Donaldson
 
Behaviour design - predicting irrational decisions
Behaviour design - predicting irrational decisionsBehaviour design - predicting irrational decisions
Behaviour design - predicting irrational decisionsAsh Donaldson
 
Long-Term Vision, Short-Term Process
Long-Term Vision, Short-Term ProcessLong-Term Vision, Short-Term Process
Long-Term Vision, Short-Term ProcessJake Causby
 
How Organizations Use Mental Model Diagrams
How Organizations Use Mental Model DiagramsHow Organizations Use Mental Model Diagrams
How Organizations Use Mental Model DiagramsIndi Young
 
Designing to Persuade: Shaping the User Experience
Designing to Persuade: Shaping the User ExperienceDesigning to Persuade: Shaping the User Experience
Designing to Persuade: Shaping the User ExperienceAsh Donaldson
 
Mental Models, Empathy, and Design
Mental Models, Empathy, and DesignMental Models, Empathy, and Design
Mental Models, Empathy, and DesignIndi Young
 

Destacado (20)

Dinamicas de competiciones con robots grupo add
Dinamicas de competiciones con robots   grupo addDinamicas de competiciones con robots   grupo add
Dinamicas de competiciones con robots grupo add
 
Designers on the inside
Designers on the insideDesigners on the inside
Designers on the inside
 
5 sketches on whiteboards.
5 sketches on whiteboards.5 sketches on whiteboards.
5 sketches on whiteboards.
 
IXD16 Syd Redux
IXD16 Syd ReduxIXD16 Syd Redux
IXD16 Syd Redux
 
Uncovering hidden agendas kim mc guire for ux-australia (final)
Uncovering hidden agendas   kim mc guire for ux-australia (final)Uncovering hidden agendas   kim mc guire for ux-australia (final)
Uncovering hidden agendas kim mc guire for ux-australia (final)
 
The perfectionists bathroom
The perfectionists bathroomThe perfectionists bathroom
The perfectionists bathroom
 
Potholes on the Journey to Design Transparency
Potholes on the Journey to Design TransparencyPotholes on the Journey to Design Transparency
Potholes on the Journey to Design Transparency
 
Designing Cross Channel Experiences - MX 2011
Designing Cross Channel Experiences - MX 2011Designing Cross Channel Experiences - MX 2011
Designing Cross Channel Experiences - MX 2011
 
Bye-bye Management! Keynote from Niels Pflaeging at Agile Tour 2013 (Vilnius/LT)
Bye-bye Management! Keynote from Niels Pflaeging at Agile Tour 2013 (Vilnius/LT)Bye-bye Management! Keynote from Niels Pflaeging at Agile Tour 2013 (Vilnius/LT)
Bye-bye Management! Keynote from Niels Pflaeging at Agile Tour 2013 (Vilnius/LT)
 
A million little ideas
A million little ideasA million little ideas
A million little ideas
 
Why we believe silly things
Why we believe silly thingsWhy we believe silly things
Why we believe silly things
 
Who Do You Trust?
Who Do You Trust?Who Do You Trust?
Who Do You Trust?
 
Conflict resolution for the mind
Conflict resolution for the mindConflict resolution for the mind
Conflict resolution for the mind
 
Affecting relationships with alcohol using Behaviour Design
Affecting relationships with alcohol using Behaviour DesignAffecting relationships with alcohol using Behaviour Design
Affecting relationships with alcohol using Behaviour Design
 
Hyperbolic Discounting: Turning Goldfish into Squirrels
Hyperbolic Discounting: Turning Goldfish into SquirrelsHyperbolic Discounting: Turning Goldfish into Squirrels
Hyperbolic Discounting: Turning Goldfish into Squirrels
 
Behaviour design - predicting irrational decisions
Behaviour design - predicting irrational decisionsBehaviour design - predicting irrational decisions
Behaviour design - predicting irrational decisions
 
Long-Term Vision, Short-Term Process
Long-Term Vision, Short-Term ProcessLong-Term Vision, Short-Term Process
Long-Term Vision, Short-Term Process
 
How Organizations Use Mental Model Diagrams
How Organizations Use Mental Model DiagramsHow Organizations Use Mental Model Diagrams
How Organizations Use Mental Model Diagrams
 
Designing to Persuade: Shaping the User Experience
Designing to Persuade: Shaping the User ExperienceDesigning to Persuade: Shaping the User Experience
Designing to Persuade: Shaping the User Experience
 
Mental Models, Empathy, and Design
Mental Models, Empathy, and DesignMental Models, Empathy, and Design
Mental Models, Empathy, and Design
 

Similar a IxD14 London Redux

Danielle Leigh Portfolio 2015
Danielle Leigh Portfolio 2015Danielle Leigh Portfolio 2015
Danielle Leigh Portfolio 2015Danielle Leigh
 
Dimensioning the Public Sacred by A Nelson 2012
Dimensioning the Public Sacred by A Nelson 2012Dimensioning the Public Sacred by A Nelson 2012
Dimensioning the Public Sacred by A Nelson 2012Amber Daniela Nelson
 
INNOWIZ @ UGent 28-09-10
INNOWIZ @ UGent 28-09-10INNOWIZ @ UGent 28-09-10
INNOWIZ @ UGent 28-09-10Innowiz
 
Kaecee Fitzgerald Folio 2017
Kaecee Fitzgerald Folio 2017Kaecee Fitzgerald Folio 2017
Kaecee Fitzgerald Folio 2017Kaecee Fitzgerald
 
I Really Enjoyed This Podcast By Rogier Van Der Heide
I Really Enjoyed This Podcast By Rogier Van Der HeideI Really Enjoyed This Podcast By Rogier Van Der Heide
I Really Enjoyed This Podcast By Rogier Van Der HeideMelissa Williams
 
Use Your Words: Content Strategy to Influence Behavior
Use Your Words: Content Strategy to Influence BehaviorUse Your Words: Content Strategy to Influence Behavior
Use Your Words: Content Strategy to Influence BehaviorLiz Danzico
 
Elements Used In Raisin In The Sun Essay
Elements Used In Raisin In The Sun EssayElements Used In Raisin In The Sun Essay
Elements Used In Raisin In The Sun EssayStephanie Benjamin
 
Design for debate, an introduction to design fiction and my research topic (T...
Design for debate, an introduction to design fiction and my research topic (T...Design for debate, an introduction to design fiction and my research topic (T...
Design for debate, an introduction to design fiction and my research topic (T...Max Mollon
 
Reality Is Relative - The practicalities of designing for anyone besides your...
Reality Is Relative - The practicalities of designing for anyone besides your...Reality Is Relative - The practicalities of designing for anyone besides your...
Reality Is Relative - The practicalities of designing for anyone besides your...Lauren Serota
 
Prowess-ing the Past: Considering the Audience
Prowess-ing the Past: Considering the AudienceProwess-ing the Past: Considering the Audience
Prowess-ing the Past: Considering the AudienceRuth Tringham
 
Structure, Space and the Mind
Structure, Space and the MindStructure, Space and the Mind
Structure, Space and the MindShyam Bhat MD
 
Cubicles Are Not Appropriate For Modern Offices
Cubicles Are Not Appropriate For Modern OfficesCubicles Are Not Appropriate For Modern Offices
Cubicles Are Not Appropriate For Modern OfficesSasha Jones
 
Interaction as a Material
Interaction as a MaterialInteraction as a Material
Interaction as a MaterialDan Saffer
 
ARC 211: American Diversity and Design: HARSANA SIVA
ARC 211: American Diversity and Design: HARSANA SIVAARC 211: American Diversity and Design: HARSANA SIVA
ARC 211: American Diversity and Design: HARSANA SIVAHarsana Siva
 

Similar a IxD14 London Redux (20)

Danielle Leigh Portfolio 2015
Danielle Leigh Portfolio 2015Danielle Leigh Portfolio 2015
Danielle Leigh Portfolio 2015
 
My Design Theory
My Design TheoryMy Design Theory
My Design Theory
 
Leadership
LeadershipLeadership
Leadership
 
Dimensioning the Public Sacred by A Nelson 2012
Dimensioning the Public Sacred by A Nelson 2012Dimensioning the Public Sacred by A Nelson 2012
Dimensioning the Public Sacred by A Nelson 2012
 
INNOWIZ @ UGent 28-09-10
INNOWIZ @ UGent 28-09-10INNOWIZ @ UGent 28-09-10
INNOWIZ @ UGent 28-09-10
 
Kaecee Fitzgerald Folio 2017
Kaecee Fitzgerald Folio 2017Kaecee Fitzgerald Folio 2017
Kaecee Fitzgerald Folio 2017
 
I Really Enjoyed This Podcast By Rogier Van Der Heide
I Really Enjoyed This Podcast By Rogier Van Der HeideI Really Enjoyed This Podcast By Rogier Van Der Heide
I Really Enjoyed This Podcast By Rogier Van Der Heide
 
Use Your Words: Content Strategy to Influence Behavior
Use Your Words: Content Strategy to Influence BehaviorUse Your Words: Content Strategy to Influence Behavior
Use Your Words: Content Strategy to Influence Behavior
 
Elements Used In Raisin In The Sun Essay
Elements Used In Raisin In The Sun EssayElements Used In Raisin In The Sun Essay
Elements Used In Raisin In The Sun Essay
 
DaanRoosegaarde
DaanRoosegaardeDaanRoosegaarde
DaanRoosegaarde
 
Design for debate, an introduction to design fiction and my research topic (T...
Design for debate, an introduction to design fiction and my research topic (T...Design for debate, an introduction to design fiction and my research topic (T...
Design for debate, an introduction to design fiction and my research topic (T...
 
Alessi Lemon Juicer
Alessi Lemon JuicerAlessi Lemon Juicer
Alessi Lemon Juicer
 
Reality Is Relative - The practicalities of designing for anyone besides your...
Reality Is Relative - The practicalities of designing for anyone besides your...Reality Is Relative - The practicalities of designing for anyone besides your...
Reality Is Relative - The practicalities of designing for anyone besides your...
 
Business as Art by Stanford Business Professor Michael Ray
Business as Art by Stanford Business Professor Michael RayBusiness as Art by Stanford Business Professor Michael Ray
Business as Art by Stanford Business Professor Michael Ray
 
Prowess-ing the Past: Considering the Audience
Prowess-ing the Past: Considering the AudienceProwess-ing the Past: Considering the Audience
Prowess-ing the Past: Considering the Audience
 
Structure, Space and the Mind
Structure, Space and the MindStructure, Space and the Mind
Structure, Space and the Mind
 
Cubicles Are Not Appropriate For Modern Offices
Cubicles Are Not Appropriate For Modern OfficesCubicles Are Not Appropriate For Modern Offices
Cubicles Are Not Appropriate For Modern Offices
 
Interaction as a Material
Interaction as a MaterialInteraction as a Material
Interaction as a Material
 
Arts 125 Week 5
Arts 125 Week 5Arts 125 Week 5
Arts 125 Week 5
 
ARC 211: American Diversity and Design: HARSANA SIVA
ARC 211: American Diversity and Design: HARSANA SIVAARC 211: American Diversity and Design: HARSANA SIVA
ARC 211: American Diversity and Design: HARSANA SIVA
 

Último

Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 

Último (19)

Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 

IxD14 London Redux

  • 1. TH IXD14 LONDON REDUX ART vs SCIENCE Jake Causby @jakecausby E A NN OT VE AT RS ION ED

  • 2. REPETITION OF TWO WORDS The use of the words ART and SCIENCE were prolific at Interactions14, more so than any other design ART & ! SCIENCE conference I’ve been to. ! Sometimes they were used independently of each other, and sometimes they were used together in an attempt to indicate some sort of balance. ! Here are some examples…
  • 3. BERNARD LAHOUSSE FOOD = INTERACTION Bernard spoke of the science behind flavours, and how different foods that contain the same or similar molecule, despite possibly having very different flavours, can be combined and work well because of their molecular similarities.
  • 4. BERNARD LAHOUSSE FOOD = INTERACTION Eg: Almond, figs, pears, cherries and chocolate all have the benzaldehyde molecule, making them go well together.
  • 5. BERNARD LAHOUSSE FOOD = INTERACTION He also spoke of the psychology of taste, and how our other senses affect taste. Touching something smooth and fluffy can actually make things taste sweeter. Seafood tastes better near the sea, where we can hear the waves and smell the sea breeze. Colours can give us pre-determined assumptions about what flavours a food will have, causing disturbance if they don’t match. ! Bernard also spoke about the art of gastronomy, and how the science helps support that art. PHOTO: @MJBROADBENT
  • 6. KLAUS KRIPPENDORFF L A N G U A G I N G R E A L I T Y, D I A L O G U E A N D I N T E R A C T I O N Klaus gave us an insight into the science of trying to define and understand language. ! He said the importance of language is the difference between thinking and acting. ! Language itself is not the outcome of thought, the outcome is what comes about after the language occurs. ! The responses to language is what creates reality.
  • 7. KLAUS KRIPPENDORFF L A N G U A G I N G R E A L I T Y, D I A L O G U E A N D I N T E R A C T I O N He was saying that we need to methodologically approach design, but we cannot treat it as a natural science discourse for various reasons. Klaus struggled to fit his talk into 40 minutes, I don’t know why am I trying to fit it into 30 seconds! PHOTO: IXDA
  • 8. DAN ROSENBERG THE DE-INTELLECTUALIZATION OF DESIGN Dan Rosenberg highlighted the fact that there is a great deal of “design” scientific knowledge that is being largely ignored by most designers. ! He argues that it’s not consumer design versus enterprise design, but rather product design versus solutions design, where product design is incremental and something that can be released early and iterated on versus…
  • 9. DAN ROSENBERG THE DE-INTELLECTUALIZATION OF DESIGN …Solutions design 
 which is something that could be dangerous or 
 life-threatening and really needs to be designed backwards from the 
 end goal. ! He argues (contentiously) that designers should be much more educated and even certified to practice that type of design.
  • 10. CHRISTINA WODTKE T H E E X E C U T I O N E R ’ S TA L E Christina introduced the concept of OKRs, the process of defining desired Outcomes and measuring Key Results. ! Outcomes are qualitative and the Key Results are quantitative and must be time-bound and measurable.
  • 11. CHRISTINA WODTKE T H E E X E C U T I O N E R ’ S TA L E Christina makes note of the fact that setting up and maintaining OKRs requires a combination of art and science to pull off well.
  • 12. STEPHANIE AKKAOUI HUGHES HUMAN INTERACTIONS: PHYSICAL AND VIRTUAL Stephanie Akkaoui Hughes spoke of how her architecture firm fly in the face of a traditional architecture approach, focusing on creating spaces that foster interactions instead of trying to design the interactions themselves.
  • 13. STEPHANIE AKKAOUI HUGHES HUMAN INTERACTIONS: PHYSICAL AND VIRTUAL I love her analogy of space being a living interface; something you can evolve after the space starts to be used. To design this context for interactions it has to be… INCOMPLETE IMPERMANENT IMPERFECT
  • 14. GILES COLBORNE THE LOST ART OF EFFICIENCY IN INTERACTION DESIGN Giles Colborne gave us a refresher on GOMs theory: The scientific calculations of the average time it takes to complete individual elements of a user 
 process flow.
  • 15. GILES COLBORNE THE LOST ART OF EFFICIENCY IN INTERACTION DESIGN Lots of tiny improvements in interaction time can make an incredible difference. ! But sometimes it makes sense to actually increase the time if users expect it. ! Eg: the Coinstar example where people actually trusted the machine more when it appeared to take longer to count the coins because they thought it was doing a more thorough job.
  • 16. IRENE AU BODY LANGUAGES OF INTERACTION DESIGN Irene Au highlighted the art of mindfulness, and how yoga and meditation can help achieve it. A major trait of great UX designers is undoubtably empathy. Mindfulness increases one’s ability to be empathic. ! She said true empathy goes beyond observation and synthesisation.
  • 17. IRENE AU BODY LANGUAGES OF INTERACTION DESIGN At one point she had the whole room doing yoga. ! She said other added benefits of mindfulness include the ability to be focussed, playful and be without fear when expressing thoughts 
 and ideas. PHOTO: IXDA
  • 18. P E T E R B I L’ A K TYPOGRAPHY AT THE INTERSECTION OF DESIGN, TECHNOLOGIES AND LANGUAGES Peter Bil’ak talked about the art and science of typography. ! Designing a great 
 typeface requires a 
 deep understanding of language, technology 
 and design…
  • 19. P E T E R B I L’ A K TYPOGRAPHY AT THE INTERSECTION OF DESIGN, TECHNOLOGIES AND LANGUAGES But he notes the process is not complete until its been used, adapted and applied. ! He created this cool app History Remixer that allows you to choose your own weights, accents, colours, etc, effectively creating thousands of possibilities. ! I played with it for a couple of minutes to do this. typotheque.com/fonts/history/remixer
  • 20. P E T E R B I L’ A K TYPOGRAPHY AT THE INTERSECTION OF DESIGN, TECHNOLOGIES AND LANGUAGES Here’s a great example of typography on this poster designed by Frank Chimero.
  • 21. A N T O N I O D E PA S Q U A L E DESIGN IN MOTION: THE NEW FRONTIER OF INTERACTION Antonio de Pasquale revealed the science behind Disney’s 12 rules of animation.
  • 22. A N T O N I O D E PA S Q U A L E DESIGN IN MOTION: THE NEW FRONTIER OF INTERACTION He has devised a new motion taxonomy which divide different categories of UI transitions into 4 quadrants on 2 axis: passive and active on one scale and time and space on the other. PHOTO: IXDA
  • 23. A N T O N I O D E PA S Q U A L E DESIGN IN MOTION: THE NEW FRONTIER OF INTERACTION He then gives us examples of how you can map signature interactions onto this matrix and says we can use it to help devise our own signature interactions. PHOTO: IXDA
  • 24. JASON MESUT B R I D G I N G T H E P H Y S I C A L - D I G I TA L D I V I D E Some guy called Jason Mesut spoke brilliantly about the divide between industrial and interaction design. ! It had a lot of venn diagrams in it so I can only conclude that it must have been very scientific… PHOTO: IXDA
  • 25. S O W H AT C A N W E TA K E FROM THIS?
  • 26. I S D E S I G N M O R E O F A N A R T, 
 OR MORE OF A SCIENCE?
  • 27. LET’S REFLECT ON HOW W E O P E R AT E D AY T O D AY • How much gut feel do we use? • Is this based on experiences of successes and failures? • How much do we rely on data and research 
 when making decisions? • Do we really understand our users’ behaviour 
 or do we just think we do?
  • 28. Maybe we look a bit 
 more towards SCIENCE to… Maybe we look a bit 
 more towards ART for… SCIENCE ART • • • DEFINE U N D E R S TA N D GAIN INSIGHTS ? • • I N S P I R AT I O N POSSIBILITIES OF EXECUTION LET’S ASK THESE SAME PEOPLE…
  • 29. BERNARD LAHOUSSE Like a painter if you know the chemistry and physics of making colors and mixing, rules of composition you have the potential of becoming a better painter, but it doesn’t mean that you will make the best art. PHOTO SOURCE: 
 IXDA WEBSITE
  • 30. DAN ROSENBERG PHOTO SOURCE: 
 IXDA WEBSITE There is no one size fits all… Both are needed and the balance is often contextual to the problem you are trying solve. I also think there is a third dimension which is the craft of UX execution.
  • 31. STEPHANIE AKKAOUI HUGHES PHOTO SOURCE: 
 IXDA WEBSITE For me, Science and Art are equivalent to Flow and Beauty. Flow and Function are the ones driving the creative process, but if the result is not beautiful, then it is not functional either.
  • 32. IRENE AU PHOTO SOURCE: 
 IXDA WEBSITE The question isn't “is design science or is it art?” but “design is both a science AND an art, so how can we all get better at integrating the two?… how to get better at integrating the analytical and creative minds so that we switch between the two modes of thinking more effectively in order to create the best outcome.
  • 33. CHRISTINA WODTKE PHOTO SOURCE: 
 IXDA WEBSITE When people say art and science they usually mean it will take gut instinct and personal experience as well as data, research and logic. OKRs are powerful because they speak to us as humans with dreams as well as watching the bottom line.
  • 34. GILES COLBORNE PHOTO SOURCE: 
 IXDA WEBSITE The common idea that science is not a creative field is utter bollocks — thinking entirely new thoughts is clearly a creative activity. To be a rounded person, you should never assume that it is “versus”. You should always seek to be a complete human.
  • 35. KLAUS KRIPPENDORFF If art is painting, sculpture, and poetry, there is hardly any overlap with science. The sciences develop theories of the world, art expresses the ideas and feelings of individual artists. PHOTO SOURCE: 
 IXDA WEBSITE Design is an undiscipline, one that should be able to question anything and be allowed to try everything. — “Design Research, an Oxymoron?” (paper)
  • 36. DAVE MALOUF Design is both art and science and 
 that is what makes it great T H E N A L I T T L E L AT E R S A I D … PHOTO SOURCE: 
 PHOTO SOURCE: I XA VA ’W E B S II T T E R A V ATA R D D E S TW TE – If art is like masterbation – Then interaction design is like sex – And service design is like prostitution
  • 38. WELL WE WERE JUST A STONES-THROW FROM AMSTERDAM’S RED LIGHT DISTRICT! PHOTO: FLICKR.COM/WEESEN
  • 39. I THINK IT’S LESS ABOUT THIS ART SCIENCE AND WHERE YOU WANT TO BE, 
 O R T H I N K D E S I G N S H O U L D B E O N T H AT S C A L E
  • 40. AND MORE ABOUT THIS BETTER GOOD WEAK INTUITION
 SKILLS THEORY
 SKILLS WHERE THEY ARE INDIVIDUAL SKILLS 
 AND THE SCALE IS PROFICIENCY
  • 41. AND IT DOESN’T STOP THERE WRITING
 SKILLS O B S E R VA T I O N 
 SKILLS LISTENING
 SKILLS ETC ETC NEGOTIATION
 SKILLS ETC RETENTION
 SKILLS
  • 42. W E A L L U S E A C O M B I N AT I O N O F ALL OUR SKILLS WHEN MAKING ANY DECISION. ! THEY SHOULD ALL BE SHARPENED HAND-IN-HAND TO MAKE US M O R E A D E P T AT O U R C R A F T.
  • 43. IT’S ART IT’S SCIENCE IT’S A BUNCH OF OTHER THINGS TOO, AND IT’S FUN!
  • 44. IXD14 LONDON REDUX THANKS Jake Causby @jakecausby SPECIAL THANKS TO • IRENE AU BERNARD LAHOUSSE CHRISTINA WODTKE GILES COLBORNE KLAUS KRIPPENDORFF DANIEL ROSENBERG P E T E R B I L’ A K STEPHANIE AKKAOUI HUGHES D AV E M A L O U F