It's a pitch presentation for a Event idea for the concret Mixerman of Bangladesh.

1. presents
Awareness Campaign for Raj Mistri/Dhalai Mistri

2. thought
behind…
Like in many other countries, the construction sector is one of the
driving forces for development in Bangladesh. Many of the poor in
Bangladesh villages migrate to Dhaka to work as construction
laborers. They don’t have any kind of occupational, health or safety
knowledge. They are vulnerable to accident and health diseases.

3. basic
modality
HOLCIM-MIXER MAN Campaign will Create awareness about
the importance of proper knowledge about mixture ratio as well
as Health & safety issues.
Build Brand awareness to the specific target in order to create a
strong brand image and encourage them to buy Holcim products.
More than 1500 of aware workers who will participate in the
workshop, will be awarded with a Certificate. They will become
the Brand ambassadors, encourage potential buyer towards
Holcim.

4. The awareness campaign will be conducted only in those areas (like
district towns) where Raj-Mistri are the influential person for potential
consumers of the product and sales.
geographic
segmentation

5. The awareness campaign will be carried on only the district towns,
among the Raj-Mistri/Dhalai-Mistri who motivate small amount
purchase.
target
population

6. Pre-Event Activities
Hype creation through PR: Through Social Media
(Facebook/Twitter), PR in press, TV and radio; interviews and
special appearances.
Press Conference: Before 3 or 4days prior to the event.
Communication One volunteer will communicate with Raj
Mistri/Dhalai Mistri/ Distributors/Local Leaders, Fix dates, venues and
other requirements.
campaign
planning

7. gift items for
participants

8. thank
you