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Building Our Brand through
   Community Centered Content




 Jaica Kinsman
 Guiding Stars Licensing Company
Guiding Stars...
Focus
Become a Trust Agent
Empower the community to interact
Build a voice and a new stage for our ideas
Bridge our offlin...
Approach


Old Model                 New Model
Selling                   Connecting
Large Campaigns           Small Acts
C...
Maximize customer communications at all touchpoints
Foster a sense of community around the brand by building
relationships...
Connect with Key Influencers
Connect with Key Influencers
Connect with Key Influencers
Connect with Key Influencers
Site Search
New Features   Blog
               RSS Feeds
               • Blog Articles and Company
                 News
...
Why not make our community part of our
website?
Why not make our community part of our
website?
Why not make our community part of our
website?
Why not make our community part of our
website?
Why not make our community part of our
website?
Why not make our community part of our
website?
Why not make our community part of our
website?
Why not make our community part of our
website?
Why not make our community part of our
website?
Blog Contributors and Guest Bloggers
Blog Contributors and Guest Bloggers
Publishing Content
Publishing Content
Publishing Content
Benefits
Benefits
Benefits
Benefits
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Search www.flickr.com using
Flickr Advanced Search
Images
Search www.flickr.com using
Flickr Advanced Search


Under Creative Commons
make sure to check Only
search within Cr...
Images
Search www.flickr.com using
Flickr Advanced Search


Under Creative Commons
make sure to check Only
search within Cr...
Viral Video
Viral Video
Viral Video
Viral Video
Viral Video
Viral Video
Educational Video
Educational Video
Educational Video
Expert Chef
Expert Chef
Expert Chef
Expert Chef
Expert Chef
Expert Chef
Expert Chef
Expert Chef
Expert Chef
Jaica Kinsman
                                                                  Guiding Stars Licensing Company
          ...
Building Our Brand Through Community Centered Content
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Building Our Brand Through Community Centered Content

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From Social Media Breakfast Maine #smbme:

"Making Creative and Educational Content for Your Customers and Audience:"

Guiding Stars: Building Our Brand Through Community Centered Content

Publicado en: Salud y medicina
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Building Our Brand Through Community Centered Content

  1. 1. Building Our Brand through Community Centered Content Jaica Kinsman Guiding Stars Licensing Company Guiding Stars Licensing Company, 145 Pleasant Hill Road, Mail Sort 9900, Scarborough, ME 04074 USA 1-877-233-0975 www.guidingstars.com
  2. 2. Focus Become a Trust Agent Empower the community to interact Build a voice and a new stage for our ideas Bridge our offline experiences with our online presence Engagement Engage consumers through social media (Twitter, Facebook Page, blog commenting, etc.) Exposure and coverage Build authority, credibility and exposure
  3. 3. Approach Old Model New Model Selling Connecting Large Campaigns Small Acts Controlling the Message Transparency Available Hard to Reach Everywhere
  4. 4. Maximize customer communications at all touchpoints Foster a sense of community around the brand by building relationships Identify influencers in our industry - Establish relationships, partner & collaborate with them
  5. 5. Connect with Key Influencers
  6. 6. Connect with Key Influencers
  7. 7. Connect with Key Influencers
  8. 8. Connect with Key Influencers
  9. 9. Site Search New Features Blog RSS Feeds • Blog Articles and Company News • Blog Articles only • Company News only iPhone app Contact Forms • General Inquiry Form • Partner Inquiry Form • Contest Entry Forms Newsletter Signup Expert Chef Photo Galleries Videos News Archive Social Media Integration • Facebook Connect • Twitter Authentication • TweetMeme • Social sharing tools • Facebook Fan Box • Flickr Gallery feed
  10. 10. Why not make our community part of our website?
  11. 11. Why not make our community part of our website?
  12. 12. Why not make our community part of our website?
  13. 13. Why not make our community part of our website?
  14. 14. Why not make our community part of our website?
  15. 15. Why not make our community part of our website?
  16. 16. Why not make our community part of our website?
  17. 17. Why not make our community part of our website?
  18. 18. Why not make our community part of our website?
  19. 19. Blog Contributors and Guest Bloggers
  20. 20. Blog Contributors and Guest Bloggers
  21. 21. Publishing Content
  22. 22. Publishing Content
  23. 23. Publishing Content
  24. 24. Benefits
  25. 25. Benefits
  26. 26. Benefits
  27. 27. Benefits
  28. 28. Images
  29. 29. Images
  30. 30. Images
  31. 31. Images
  32. 32. Images
  33. 33. Images
  34. 34. Images
  35. 35. Images
  36. 36. Images
  37. 37. Images Search www.flickr.com using Flickr Advanced Search
  38. 38. Images Search www.flickr.com using Flickr Advanced Search Under Creative Commons make sure to check Only search within Creative Commons licensed content and Find content to use commercially
  39. 39. Images Search www.flickr.com using Flickr Advanced Search Under Creative Commons make sure to check Only search within Creative Commons licensed content and Find content to use commercially www.iStockphoto.com
  40. 40. Viral Video
  41. 41. Viral Video
  42. 42. Viral Video
  43. 43. Viral Video
  44. 44. Viral Video
  45. 45. Viral Video
  46. 46. Educational Video
  47. 47. Educational Video
  48. 48. Educational Video
  49. 49. Expert Chef
  50. 50. Expert Chef
  51. 51. Expert Chef
  52. 52. Expert Chef
  53. 53. Expert Chef
  54. 54. Expert Chef
  55. 55. Expert Chef
  56. 56. Expert Chef
  57. 57. Expert Chef
  58. 58. Jaica Kinsman Guiding Stars Licensing Company Jaica Kinsman is a web strategist and social media enthusiast for Guiding Stars Licensing Company. She is responsible for Internet marketing, community engagement and whatever else is cool and happening on the Interwebs. She designed the company website, oversees the Web and mobile strategy and serves as editor for the Guiding Stars Blog. Jaica is one of the founders of Social Media FTW and designs and consults small businesses through her company J Kinsman Studios LLC. www.guidingstars.com Building Our Brand through Community Centered Content Guiding Stars Licensing Company, 145 Pleasant Hill Road, Mail Sort 9900, Scarborough, ME 04074 USA 1-877-233-0975 www.guidingstars.com

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