2. About Kiehl’s India
Kiehl’s India, a New York based beauty product brand, wanted to promote the launch of its
store in Mumbai. An interesting Twitter campaign was created by the social media agency,
MindShift Interactive.
3. Running contests creating brand
awareness
There were daily and weekly contests to engage the community.
4. Engaging with the right audiences
Kiehl’s India Twitter actively engaged in health and beauty related
tweets, creating meaningful and value-added conversations in the
community. Influencers (@TheBlackSakura, @Giasaysthat, etc.)
promoted the contest on their timelines keeping the interest of the
community in mind.
