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Social Media and PR 2.0

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How social media changes corporate communications, and how PR people should adapt to take advantage of the new tools. (This is a work in progress.).

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Social Media and PR 2.0

  1. 1. Social Media for the Next Wave of PR
  2. 2. Agenda Social Creating PR Networks Conversations
  3. 3. Social Creating PR Networks Conversations
  4. 4. Role of PR Use Use Communications Relationships • To shape public • To improve public image awareness
  5. 5. The New Tools
  6. 6. Social Creating PR Networks Conversations
  7. 7. More forms of content
  8. 8. Social Creating PR Networks Conversations
  9. 9. Control Conversation
  10. 10. PR tomorrow
  11. 11. PR Public Relations
  12. 12. Future Social Media Connecting Content Conversations Continuous
  13. 13. PR’s New Role Create Monitor Filter Participate

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