What are the basics of a presence online? This presentation covers a quick insight for small businesses to understand how to begin establishing a strong base for your online initiatives. Special Kudos to Sarah Robbins (www.intellagirl.com) for some of the creative and content from an earlier presentation we collaborated on on Social Media in enterprise organizations.

1. MEDIASAUCE PRESENTS Your Digital Business Strategy HOW AN ONLINE BUSINESS PLAN WILL HELP YOU CONNECT WITH CUSTOMERS

2. About us A track record for leading online initiatives

3. The internet, how do we live without it? A South Park example

4. The Internet surrounds us Nearly ¾ of all U.S. adults use the Internet SOURCE: Pew Internet & American Life Project 2007

6. By the numbers A quick glance at where the Internet is and what consumers are doing 91% Use a search engine to find information 86% Search for a map or driving directions 81% Look for information online about a service or product 80% Look for health/medical info 78% Check the weather 71% Get news 66% Buy a product SOURCE: Pew Internet 2007

7. Every 3 seconds…

8. 1 person buys a device to access the internet 2 blogs are started 3 youtube videos are posted 4 people sign up for FaceBook 500 words are added to wikipedia

9. People are fast

10. Business is slow But often for good reason

11. Start small

12. Focus on opportunities, not technologies

13. 90 days the average life-span of a web 2.0 application

15. 6 Essentials

18. 1. Your own, primary domain name Six essentials for everyone doing business online allnaturaldogtreats.com naturaldogtreats.com naturaldoggietreats.com

21. 2. Easy to find “contact us” Six essentials for everyone doing business online

22. 2. Easy to find “contact us” Six essentials for everyone doing business online

23. 2. Easy to find “contact us” Six essentials for everyone doing business online

24. 2. Easy to find “contact us” Six essentials for everyone doing business online

26. 4. Simple, functional navigation and design Six essentials for everyone doing business online

28. 5. Relevant, useful content Six essentials for everyone doing business online

31. Any questions? ?

32. The customer arrives Give consumers what they need to make a transaction decision quickly, effectively

34. Clean design, simple interfaces Give consumers what they need to make a transaction

36. What information do customers want? Give consumers what they need to make a transaction How do you know what customer’s want from you on the web? Ask Track

38. Can you compete on price? Should you? Leads come from consumers getting what they want

40. Any questions? ?

41. 7 minute break Please return promptly, the fun stuff is next

42. The customer says yes Necessary tools to ensure a transaction takes place

43. Transaction point: Forms for more info Tools to ensure a transaction takes place

44. Transaction point: Newsletters, alerts Tools to ensure a transaction takes place

45. Transaction point: E-commerce Tools to ensure a transaction takes place

46. Transaction point: Contact us page Tools to ensure a transaction takes place

48. Your staff is critical to web success How to turn your web site into a lead generator

49. Your staff is critical to web success How to turn your web site into a lead generator

50. Your staff is critical to web success How to turn your web site into a lead generator

51. Your staff is critical to web success How to turn your web site into a lead generator

52. Your staff is critical to web success How to turn your web site into a lead generator

53. Your staff is critical to web success How to turn your web site into a lead generator

55. Any questions? ?

56. Market your site The first step won’t cost you a dime

59. Be where your customers are aiming Helpful tips for search engine optimization

60. Understanding the basics of search Web users most direct connection fireplaces

61. Understanding the basics of search Web users most direct connection

62. Understanding the basics of search Web users most direct connection PAID RESULT PAID RESULT

63. Understanding the basics of search Web users most direct connection ORGANIC

65. Let’s do a live search Web users most direct connection Bariatric Surgery

66. Any questions? ?

67. Newsletters work wonders Ideas and concepts in newsletter marketing strategy

70. Nearly every business can use newsletters Ideas and concepts in newsletter marketing strategy

73. Any questions? ?

74. Hey customers! Click here. Ideas and concepts in banner advertising strategy

75. Where are you on the world wide web? Ideas and concepts in banner advertising strategy

76. Where are you on the world wide web? Ideas and concepts in banner advertising strategy

77. Where are you on the world wide web? Ideas and concepts in banner advertising strategy

78. Where are you on the world wide web? Ideas and concepts in banner advertising strategy

79. Where are you on the world wide web? Ideas and concepts in banner advertising strategy

80. The piggy back strategy Ideas and concepts in newsletter marketing strategy

82. Simple, clean design with action statements Ideas and concepts in banner advertising strategy

83. CLICK HERE Simple, clean design with action statements Ideas and concepts in banner advertising strategy

84. Link to the right place on your site for immediate action Ideas and concepts in banner advertising strategy

85. High traffic targeted sites with consistent visitors drive more, better results. Want local customers? Buy the most popular local web sites. Buy the right web sites! Ideas and concepts in banner advertising strategy

87. Any questions? ?

88. Hey customers! Watch here. Ideas and concepts in video advertising strategy

90. Video “webisodes” are hot, go Viral on YouTube.com Ideas and concepts in video advertising strategy

91. Any questions?

92. What about social media and Web 2.0? ?

93. the more people you can connect to the more you can do

94. Humans are social

95. To form relationships We live for connections To communicate

96. Old ways of forming relationships : Water cooler Travel

97. New relationships: Profiles Access to shared knowledge Easy casual communication Collaboration tools Profiles Name: Location: Role: My Connections My Projects

98. Social networks are powerful

99. But there are lots of options, so choose wisely!

100. So how do we build a strategy?

101. How do we approach the strategic process? The MediaSauce Methodology

102. Success starts with Investigation The MediaSauce Methodology Investigation

104. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration

106. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration Decision

108. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration Decision Confirmation

110. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration Decision Confirmation Implementation

111. Any questions? [email_address] 317.512.3612 *cell