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How Obama Won Using Digital and Social Media
- 2. Welcome C HRIS K ATTERJOHN Publisher Indianapolis Business Journal IBJ.com
- 4. Who are we? James Burnes VP Development and Strategy Colin Vaughan Marketing Strategist, Obama Get Out The Vote Captain
- 7. the Obama Campaign Showed Us About the Power of Digital and Social Media 12 Business Lessons
- 9. How did this guy…
- 10. … become this guy
- 11. His aspirations exceeded his present path
- 12. You have to know your GOALS
- 13. And build the proper STRATEGY
- 14. You cannot afford to EXPERIMENT
- 15. If you want to OUTMANUEVER
- 16. If you want to OUTWIT
- 17. If you want to WIN
- 18. GOALS
- 20. THIS IS NOT ABOUT YOU
- 21. IT’S ABOUT YOUR CONSUMER
- 22. ? What is your unique selling proposition?
- 23. Obama’s Campaign pictured this as their competition More of the same versus change
- 24. Not just talk change, be change
- 25. Goals > Strategy > Tactics
- 26. Integrate the Internet into everything we do; make the web the hub of our operations Strategy:
- 27. Be grassroots; think at the individual consumer’s level Strategy:
- 28. Create and maintain connections, big and small, to make consumers part of our mission Strategy:
- 29. Who’s on your TEAM
- 30. Goals > Strategy > Tactics
- 31. A centralized customer database is the difference between marketing wisely and marketing poorly Lesson #1:
- 32. A centralized database of every voter
- 33. Social Networks leverage vast audiences quickly Lesson #2:
- 35. Only three are a ‘must’ right now
- 41. YouTube is a powerful tool to spread your message Lesson #3:
- 47. No sale is too small in generating a relationship with the consumer Lesson #4:
- 50. Targeted email marketing can generate quick cash with the proper message Lesson #5:
- 54. A self-managed social network can succeed if it fills a void Lesson #6:
- 58. Microsites on niche topics can generate audience exposure that you’d otherwise miss Lesson #7:
- 61. SEM is critical and targeted online banner advertising can draw a huge response Lesson #8:
- 66. Mobile applications engage your audience anytime, anywhere Lesson #9:
- 69. Twitter enables quick notification to audiences Lesson #10:
- 72. Blogging creates an image of expertise when properly executed Lesson #11:
- 73. The Obama Blog
- 75. When transactions are expected, don’t give the consumer any excuse not to buy Lesson #12:
- 78. Outcomes: The most effective marketing campaign ever conducted
- 83. What will the future bring?
Editor's Notes
- Welcome to Election 2008.