A memetic understanding of the 2012 Cultural Olympiad

Sprinkling magic dust or adding value? A memetic understanding of the Cultural Olympiad of the 2012 games Nikki MacLeod & James Kennell University of Greenwich

The problem: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The context: ,[object Object],[object Object],[object Object]

Grey literature sources: ,[object Object]

LOCOG London Cultural Consortium Central London Sub Region (Creative Offer 2012) Mayor of London London Assembly London Councils 5 Host Boroughs Network 2008-2012 Culture and Creativity Advisory Forum MLA English Heritage DCMS House of Commons Culture, Media and Sport Committee Cultural Olympiad Action Group Podium Voluntary Arts Network Archives, Libraries and Museums London Arts Council England South West England Development Agency Croydon Council Yorkshire Gold Coventry and Warwickshire 2012 opportunities group Derbyshire 2012 games management group North West Regional Development Agency South East of England Development Agency South East of England Regional Assembly Youth Music UK South East of England 2012 partnership

A conceptual approach: ,[object Object],[object Object],[object Object]

Meme complexes ,[object Object],[object Object]

The meme-complex of the Cultural Olympiad for 2012 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cultural development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing Institutional Frameworks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social benefit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Educational benefit ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional benefit ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of the Memetic approach ,[object Object],[object Object],[object Object],[object Object]

Extending the memetic framework ,[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A memetic understanding of the 2012 Cultural Olympiad

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A memetic understanding of the 2012 Cultural Olympiad