Taking advantage of social media companies to promote your own business or website can be a profitable endeavor. That depends largely on your business aims and audience, but the ones below should apply to just about any website or business.

1. 4 Biggest Social Media
Marketers

2. 4 Biggest Social Media Marketers
• Taking advantage of social media companies to promote your own
business or website can be a profitable endeavor. But there are so
many to choose from, how do you know which to pick? That
depends largely on your business aims and audience, but the ones
below should apply to just about any website or business.

3. 1. Facebook
• It's the big one and probably the most powerful one. There are
millions of users on Facebook, which means the number of
connections possible is endless. It's an easy place to set up your
company or website's profile to tell people a little of what you do
and, of course, to provide the link to your homepage. Social media
marketing for Facebook can go quite a way in distribution since
they'll show up on other people's news feeds and can attract curious
new consumers.

4. 2. Twitter
• Twitter does a lot of what Facebook does, but much shorter. Its
advantage over Facebook definitely lies in its advertisement capabilities.
There are just as many people on Twitter as on Facebook, but Twitter's
short, sweet tweets make blurbs about updates or sales much easier to
disperse and much easier to digest. Hashtags can also add a new level of
variability that can be used to add a personal touch to your ads.

5. 3. Google+
• It may be one of the lesser-used sites, but Google+ has some
advantages over the major competitors. First of all, its user base is
growing rapidly, and it's easy to see why. The site is user-friendly and
provides a simple alternative to those who don't like Facebook. Besides
the number of users, Google+ is powerful when combined with all the
other assets the Google empire controls. YouTube is critical for any
video ads to be shown and Google's video chat lets you chat with up to
10 people at once, a very useful tool for video conferences.

6. 4. Tumblr
• The final installment is perhaps the most different from the other sites.
Tumblr is an image-sharing site first and foremost and almost doesn't
seem like a social media site at first glance. But it is and, being such a
visual site, it can be easy to distribute advertisements to your
followers. There's also the added bonus of its reblog feature which you
can use to support followers and partner businesses. While not as
integrative as the other sites, Tumblr still commands a huge number of
users and opens a door to a whole other demographic to be reached.

7. Conclusion
• It would be unwise to use one of these sites exclusively. Separate
they have their own advantages, but when combined they could give
your business or website the edge in the market you need. The best
part of all? All of these sites are free to use. Who can argue with this
much free marketing?

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