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2. Table Of Contents
1. WHAT IS ADVANCED ANALYTICS ?
2. DIFFERENCE BETWEEN ADVANCED AND TRADITIONAL ANALYTICS
3. CATEGORIES OF ADVANCED ANALYTICS
o Data Mining
o Location Intelligence
o Big Data Analytics
o Predictive Analytics
4. ROLE OF ANALYTICS
5. ANALYTICS IS ABOUT DISCOVERY
6. CONTACT US
7. THANK YOU
3. WHAT IS ADVANCED ANALYTICS ?
2 Can be seen from
outer space
Advanced analytics is a category of inquiry
that is helpful in the improvements and drive
changes in the business practices.
4. DIFFERENCE BETWEEN ADVANCED AND
TRADITIONAL ANALYTICS
2 Can be seen from
outer spaceThe traditional analytical tools comprise of
basic business intelligence (BI). It examines
only historical data.
5. DIFFERENCE BETWEEN ADVANCED AND
TRADITIONAL ANALYTICS (Contd.)
2 Can be seen from
outer spaceAdvanced analytics provide the tools to focus on
forecasting future behaviors and events, allowing
business to predict the effects of potential changes in
business strategy.
6. 3 other facts I learned from researching
● Data mining
● Location intelligence
● Big data analytics
● Predictive analytics
CATEGORIES OF ADVANCED ANALYTICS
Some of the categories that fall under advanced analytics are:
7. DATA MINING
Sorting through the data to
establish relationships and identify
patterns.
Data mining parameters include:
● Clustering - Finding out the
previously unknown facts and
visually documenting them.
● Path analysis - One event
leads to another later event.
● Association - Here one event
is connected to another event.
● Classification - It looks for all
the new patterns.
● Forecasting - Discover the
patterns that lead to
predictions about the future.
8. 3 other facts I learned from researching
LI or location intelligence is a tool that relates geographic
surroundings to the business data. This tool draws a variety
of data sources, aerial maps and demographic information.
It is an asset management tool that allows an organization to
track items of economic values.
LOCATION INTELLIGENCE
9. 3 other facts I learned from researching
It is the process of examining large data sets to encounter
hidden patterns, market trends, concealed correlations and
other business information.
The aim of big data analytics is to help companies make
business decisions by enabling data scientists.
BIG DATA ANALYTICS
10. 3 other facts I learned from researching
This form of advanced analytics uses both historical data and
new data to predict future activities, trends and behavior. It
includes analytical queries, statistical analysis techniques to
create predictive models.
PREDICTIVE ANALYTICS
11. 3 other facts I learned from researching
Tools and techniques that gear the analyst’s mind to apply
higher levels of critical thinking can substantially improve
analysis, structuring information, challenging assumptions,
and exploring alternative interpretations.
ROLE OF ANALYTICS
12. 3 other facts I learned from researching
● Class discovery - Learning the rules that require class
boundaries and finding new classes of objects and
behavior.
● Novelty discovery - Finding new and rare objects.
ANALYTICS IS ABOUT DISCOVERY
13. 3 other facts I learned from researching
● Correlation discovery - Find out the patterns and
dependencies that reveal new laws and scientific
principles.
● Association discovery - Finding inauthentic co-occurring
associations.
ANALYTICS IS ABOUT DISCOVERY (Contd.)
14. 3 other facts I learned from researching
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