What is a Digital Marketing Audit, How it can help your business and 6 key components of a successful digital audit (The 6 components originally by MARK SMICIKLAS)

1. Trends Talk 2013 – Digital Marketing
Presented By
James Loveys Chris Kane
@jamesloveys @ckane1991

2. “A periodic, comprehensive, systematic, and
independent examination of the organization's
marketing environment, internal marketing system
and specific marketing activities”----Philip Kotler

3. 




Find opportunities
Locate Issues
Short and Long term goals/solutions
Implementation of marketing plans
Revisions unreasonable plans/goals

4. 1.
2.
3.
4.
5.
6.
Reach
Architecture
Content
Conversion
Integration
Measurement

5. 
Organic Search
 Branded, Category, Industr
y

Paid Search
 Impressions and Clicks

Email
 Opens, Clicks, Bounces

Social Media
 Likes, Follows, Subscribers,
Views
ORGANIC + PAID EXPOSER
ACROSS DIGITAL CHANNELS

6. CHANNEL DESIGN, STRUCTURE
AND FUNCTIONALITY

Website Usability
 Presentation
 Load Times
 Link Integrity
 Navigation

Social Channels

7. PROCESS + ASSETS

Content Strategy

Formats:





Text
Video
Photos
Audio
Applications

8. TURNING VISITORS INTO
CUSTOMERS

The Conversion
Funnel

Forms

Clear Call to Actions

9. CONNECTION OF ALL
ONLINE/OFFLINE ASSETS

Website + Social
Media

Cross linking of
Social Media

Offline Activities
 Print, Radio, TV

10. OBJECTIVES, METRICS AND
PERFORMANCE

Objectives
 Awareness, Influence, Enga
gement, Action

Metrics/Performance

Reporting Protocols

11. James Loveys
@jamesloveys
Chris Kane
@ckane1991