25. I-WANT-TO-KNOW
of online consumers
look up more information
online now versus a
few years ago.
of smartphone users
turn to their phones to
look up something they
saw in a TV commercial.
66%65%
26. increase in “near me”
search interest in
the past year.
of smartphone users
use a search engine
when looking for a
local business.
82%2X
I-WANT-TO-GO
27. of smartphone users turn
to their phones for ideas
while doing a task.
hours of “how-to”
content have been
watched on YouTube
so far this year
100M+91%
I-WANT-TO-DO
28. of smartphone users
consult their phones
while in a store deciding
what to buy.
increase in mobile
conversion rates in
the past year.
29%82%
I-WANT-TO-BUY
57. EXAMPLE PERSONA 1
TOM, 37
SINGLE
WORKS IN MANAGEMENT
SHOPS AT LIDL
FREQUENTLY VISITS LADBIBLE PAGE
ON FACEBOOK REGULARLY
LOOKING TO FIND CHEAP DOMAIN FOR SIDE
BUSINESS PROJECT
58. EXAMPLE PERSONA 2
JUSTIN, 23
SINGLE
WORKS IN IT/TECH DEPARTMENT
AVID GAMER
USES EBAY TO FIND COMPUTER PARTS
GAMING/TECH BLOGGER/VLOGGER
SHARES POSTS ON FACEBOOK
59. EXAMPLE PERSONA 3
SIMON, 36
IN LONG TERM RELATIONSHIP
OWNS I.T BUSINESS
USES AMAZON, EBAY FOR LATEST
TECHNOLOGY
SAMSUNG MOBILE PHONE
LOOKING TO FIND CHEAP DOMAIN FOR HIS
BUSINESS
60. EXAMPLE PERSONA 4
SARAH, 34
MARRIED
HAS TWO CHILDREN
STAY AT HOME MUM
SHOPS AT M&S, LIDL
LOOKING TO HOST MUMMY BLOG
SPENDS ALOT OF TIME ONLINE WHEN KIDS
ARE AT SCHOOL- LOOKING AT OTHER BLOGS
AND FACEBOOK PAGES