SlideShare a Scribd company logo

Zag

•Download as PPT, PDF•
•
J
jamiempark

17 steps for designing your zag

Business
1 of 13
Designing Your Zag ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Checkpoint 1: Who Are You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 who are you?
Checkpoint 2: What Do You Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],2 what do you do?
Checkpoint 3: What’s Your Vision? ,[object Object],[object Object],[object Object],Paint a vivid picture of your future Go back and refine it further Test it on a real piece of communication (eg. brochure, script, speech) Use it repeatedly to illustrate the direction of your business 3 what’s your vision?
Checkpoint 4: What Wave Are You Riding? ,[object Object],[object Object],[object Object],[object Object],4 what wave are you riding?
Checkpoint 5: Who Shares the Brandscape? ,[object Object],Find out how your brand ranks with customers Or, become the first mover in a new category Design a strategy to become number one or two 5 who shares the brandscape? first mover + popularity = leadership
Checkpoint 6: What Makes You the “Only”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6 what makes you the “only”?
Checkpoint 7: What Should You Add or Subtract? ,[object Object],[object Object],[object Object],Teams of participants start with a well-known brand Decide what makes it different and desirable Prune back the brand to its core meaning Remove unaligned elements Suggest new elements that might increase focus of the brand ZAG! 7 what should you add or subtract?
Checkpoint 8: Who Loves You? Every brand is built by a community. It is part of an ecosystem in which each participant contributes and each participant benefits. Decide who makes up your community Diagram your brand’s ecosystem Decide how each participant will both contribute and benefit 8 who loves you?
Checkpoint 9: Who’s the Enemy? ,[object Object],[object Object],9 who’s the enemy?
Checkpoint 10: What Do They Call You? ,[object Object],10 what do they call you? Choose a name that’s different, brief, and appropriate Is your name helping or hurting the brand? Determine how easy or difficult it will be to legally define Is it suitable for brandplay? Does it have creative “legs”? Find out if the name can be used as a URL If it’s too late to change it, is there a way to work around it? Make sure it’s easy to spell and pronounce If it’s hurting, is here an opportunity to change it? Good name requirements Questions to ask
Checkpoint 11: How Do You Explain Yourself? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 how do you explain yourself?
Checkpoint 12: How Do You Spread the Word? Make sure you align all communications with your Zag. Only compete at touch points where you can win. 12 how do you spread the word? Unpack the meaning of your name, trueline, and tagline Deploy it across a series of touch points where customers come into contact with brand Customers become true believers then brand advocates Brand advocates spread the word about your product to others

Recommended

Zag brand strategy
Zag brand strategyZag brand strategy
Zag brand strategyjohnecooper
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Liquid Agency
 
Zag marty neumeier
Zag marty neumeierZag marty neumeier
Zag marty neumeierDoron Dinovitzer
 
The Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierThe Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierGRECO Consulting
 
ZAG
ZAGZAG
ZAGdia 5
 
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEWIdris Mootee
 
ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)lynjang
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand StrategyVCU Brandcenter
 

Recommended

Zag brand strategy
Zag brand strategyZag brand strategy
Zag brand strategyjohnecooper
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Liquid Agency
 
Zag marty neumeier
Zag marty neumeierZag marty neumeier
Zag marty neumeierDoron Dinovitzer
 
The Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierThe Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierGRECO Consulting
 
ZAG
ZAGZAG
ZAGdia 5
 
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEWIdris Mootee
 
ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)lynjang
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand StrategyVCU Brandcenter
 
Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week OneIdris Mootee
 
Brand Planning for Clients
Brand Planning for ClientsBrand Planning for Clients
Brand Planning for ClientsGriffin Farley
 
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty NeumeierThe Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty NeumeierLiquid Agency
 
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolCreative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolThe Planning Lab
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gapcoolstuff
 
Steal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty NeumeierSteal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty NeumeierLiquid Agency
 
Developing A Winning Brand Strategy
Developing A Winning Brand StrategyDeveloping A Winning Brand Strategy
Developing A Winning Brand StrategyLaura Moffat, PhD
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy ToolboxJulian Cole
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning SalonJulian Cole
 
Bbdo big idea_today
Bbdo big idea_todayBbdo big idea_today
Bbdo big idea_todayLeslie Turley
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkitmails2yamini
 
Stop writing ugly Creative Briefs
Stop writing ugly Creative BriefsStop writing ugly Creative Briefs
Stop writing ugly Creative BriefsBeloved Brands Inc.
 
What’s The big ideaL?
What’s The big ideaL?What’s The big ideaL?
What’s The big ideaL?Ogilvy
 
Brand Masterclass Week Six
Brand Masterclass Week SixBrand Masterclass Week Six
Brand Masterclass Week SixIdris Mootee
 
Hhcl how to write a creative brief
Hhcl how to write a creative briefHhcl how to write a creative brief
Hhcl how to write a creative briefRob Campbell
 
The big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeThe big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeOgilvy
 
Basics Of Brand Strategy
Basics Of Brand StrategyBasics Of Brand Strategy
Basics Of Brand StrategySakshi Singh
 
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
 
Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
 
Zag - Borders
Zag - BordersZag - Borders
Zag - Bordersjessestarmer
 
10 Ways to Jumpstart Creativity
10 Ways to Jumpstart Creativity10 Ways to Jumpstart Creativity
10 Ways to Jumpstart CreativityLiquid Agency
 

More Related Content

What's hot

Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week OneIdris Mootee
 
Brand Planning for Clients
Brand Planning for ClientsBrand Planning for Clients
Brand Planning for ClientsGriffin Farley
 
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty NeumeierThe Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty NeumeierLiquid Agency
 
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolCreative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolThe Planning Lab
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gapcoolstuff
 
Steal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty NeumeierSteal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty NeumeierLiquid Agency
 
Developing A Winning Brand Strategy
Developing A Winning Brand StrategyDeveloping A Winning Brand Strategy
Developing A Winning Brand StrategyLaura Moffat, PhD
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy ToolboxJulian Cole
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning SalonJulian Cole
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkitmails2yamini
 
Stop writing ugly Creative Briefs
Stop writing ugly Creative BriefsStop writing ugly Creative Briefs
Stop writing ugly Creative BriefsBeloved Brands Inc.
 
What’s The big ideaL?
What’s The big ideaL?What’s The big ideaL?
What’s The big ideaL?Ogilvy
 
Brand Masterclass Week Six
Brand Masterclass Week SixBrand Masterclass Week Six
Brand Masterclass Week SixIdris Mootee
 
Hhcl how to write a creative brief
Hhcl how to write a creative briefHhcl how to write a creative brief
Hhcl how to write a creative briefRob Campbell
 
The big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeThe big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeOgilvy
 
Basics Of Brand Strategy
Basics Of Brand StrategyBasics Of Brand Strategy
Basics Of Brand StrategySakshi Singh
 
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
 
Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
 

What's hot (20)

Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week One
 
Brand Planning for Clients
Brand Planning for ClientsBrand Planning for Clients
Brand Planning for Clients
 
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty NeumeierThe Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
 
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolCreative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 
Steal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty NeumeierSteal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty Neumeier
 
Developing A Winning Brand Strategy
Developing A Winning Brand StrategyDeveloping A Winning Brand Strategy
Developing A Winning Brand Strategy
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy Toolbox
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
 
Bbdo big idea_today
Bbdo big idea_todayBbdo big idea_today
Bbdo big idea_today
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
 
Stop writing ugly Creative Briefs
Stop writing ugly Creative BriefsStop writing ugly Creative Briefs
Stop writing ugly Creative Briefs
 
What’s The big ideaL?
What’s The big ideaL?What’s The big ideaL?
What’s The big ideaL?
 
Brand Masterclass Week Six
Brand Masterclass Week SixBrand Masterclass Week Six
Brand Masterclass Week Six
 
Hhcl how to write a creative brief
Hhcl how to write a creative briefHhcl how to write a creative brief
Hhcl how to write a creative brief
 
The big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeThe big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purpose
 
Basics Of Brand Strategy
Basics Of Brand StrategyBasics Of Brand Strategy
Basics Of Brand Strategy
 
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
 
Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013
 

Viewers also liked

10 Ways to Jumpstart Creativity
10 Ways to Jumpstart Creativity10 Ways to Jumpstart Creativity
10 Ways to Jumpstart CreativityLiquid Agency
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand GapSj -
 
Steal This Idea: Brand Illustrated
Steal This Idea: Brand IllustratedSteal This Idea: Brand Illustrated
Steal This Idea: Brand IllustratedLiquid Agency
 
Lifedots Deck BBH New York
Lifedots Deck BBH New YorkLifedots Deck BBH New York
Lifedots Deck BBH New YorkAlwayne Ritchie
 
LandSecurities: The Zig-Zag Building, Victoria Street, London (GRESB Health a...
LandSecurities: The Zig-Zag Building, Victoria Street, London (GRESB Health a...LandSecurities: The Zig-Zag Building, Victoria Street, London (GRESB Health a...
LandSecurities: The Zig-Zag Building, Victoria Street, London (GRESB Health a...GRESB
 
Kdo je copywriter, co umí, kolik stojí a jak zapadá do vaší content strategy?
Kdo je copywriter, co umí, kolik stojí a jak zapadá do vaší content strategy?Kdo je copywriter, co umí, kolik stojí a jak zapadá do vaší content strategy?
Kdo je copywriter, co umí, kolik stojí a jak zapadá do vaší content strategy?Copywriter.cz
 
Abtech ZAG Aluminium Electrical Enclosures & Junction Boxes (Zone 1 & 2, ATEX)
Abtech ZAG Aluminium Electrical Enclosures & Junction Boxes (Zone 1 & 2, ATEX)Abtech ZAG Aluminium Electrical Enclosures & Junction Boxes (Zone 1 & 2, ATEX)
Abtech ZAG Aluminium Electrical Enclosures & Junction Boxes (Zone 1 & 2, ATEX)Thorne & Derrick International
 
Positioning service
Positioning servicePositioning service
Positioning servicejim1985238
 

Viewers also liked (15)

Zag - Borders
Zag - BordersZag - Borders
Zag - Borders
 
10 Ways to Jumpstart Creativity
10 Ways to Jumpstart Creativity10 Ways to Jumpstart Creativity
10 Ways to Jumpstart Creativity
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 
Steal This Idea: Brand Illustrated
Steal This Idea: Brand IllustratedSteal This Idea: Brand Illustrated
Steal This Idea: Brand Illustrated
 
Lifedots Deck BBH New York
Lifedots Deck BBH New YorkLifedots Deck BBH New York
Lifedots Deck BBH New York
 
Tips For Success #1
Tips For Success #1Tips For Success #1
Tips For Success #1
 
LandSecurities: The Zig-Zag Building, Victoria Street, London (GRESB Health a...
LandSecurities: The Zig-Zag Building, Victoria Street, London (GRESB Health a...LandSecurities: The Zig-Zag Building, Victoria Street, London (GRESB Health a...
LandSecurities: The Zig-Zag Building, Victoria Street, London (GRESB Health a...
 
Kdo je copywriter, co umí, kolik stojí a jak zapadá do vaší content strategy?
Kdo je copywriter, co umí, kolik stojí a jak zapadá do vaší content strategy?Kdo je copywriter, co umí, kolik stojí a jak zapadá do vaší content strategy?
Kdo je copywriter, co umí, kolik stojí a jak zapadá do vaší content strategy?
 
Culturecode
CulturecodeCulturecode
Culturecode
 
Zag-Foodland
Zag-FoodlandZag-Foodland
Zag-Foodland
 
Zagtc
ZagtcZagtc
Zagtc
 
Com459 Zag
Com459 ZagCom459 Zag
Com459 Zag
 
Blueocean
BlueoceanBlueocean
Blueocean
 
Abtech ZAG Aluminium Electrical Enclosures & Junction Boxes (Zone 1 & 2, ATEX)
Abtech ZAG Aluminium Electrical Enclosures & Junction Boxes (Zone 1 & 2, ATEX)Abtech ZAG Aluminium Electrical Enclosures & Junction Boxes (Zone 1 & 2, ATEX)
Abtech ZAG Aluminium Electrical Enclosures & Junction Boxes (Zone 1 & 2, ATEX)
 
Positioning service
Positioning servicePositioning service
Positioning service
 

Similar to Zag

4715_Think_piece_2014_email
4715_Think_piece_2014_email4715_Think_piece_2014_email
4715_Think_piece_2014_emailClock Creative
 
SLEEPING LION BUSINESS TOOLKIT 2019
SLEEPING LION BUSINESS TOOLKIT 2019SLEEPING LION BUSINESS TOOLKIT 2019
SLEEPING LION BUSINESS TOOLKIT 2019Sarah Duncan
 
Mastering the Art of Lead Generation
Mastering the Art of Lead GenerationMastering the Art of Lead Generation
Mastering the Art of Lead GenerationDebbie Madden
 
Brand strategy
Brand strategyBrand strategy
Brand strategyAndy Chou
 
Branding Secrets for Non Profits 2011
Branding Secrets for Non Profits 2011Branding Secrets for Non Profits 2011
Branding Secrets for Non Profits 2011Ron Gossen
 
Branding Secrets For Non Profits 2011
Branding Secrets For Non Profits 2011Branding Secrets For Non Profits 2011
Branding Secrets For Non Profits 2011Ron Gossen
 
How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook Wix
 
How to close your first 10 B2B Deals
How to close your first 10 B2B DealsHow to close your first 10 B2B Deals
How to close your first 10 B2B DealsAmbassify
 
How to Build a Coworking Space Brand
How to Build a Coworking Space BrandHow to Build a Coworking Space Brand
How to Build a Coworking Space BrandSpacebring
 
Everything you need to know about brand messaging
Everything you need to know about brand messagingEverything you need to know about brand messaging
Everything you need to know about brand messagingJaninne Brunyee
 
Pillar One for Unstoppable B2B Revenue Growth: Strategic Branding
Pillar One for Unstoppable B2B Revenue Growth: Strategic Branding Pillar One for Unstoppable B2B Revenue Growth: Strategic Branding
Pillar One for Unstoppable B2B Revenue Growth: Strategic Branding Fusion Marketing Partners
 
Free chapter from our Beloved Brands book
Free chapter from our Beloved Brands bookFree chapter from our Beloved Brands book
Free chapter from our Beloved Brands bookBeloved Brands Inc.
 
How to Craft a Better Value Proposition: Boost Your Biz-Dev Results with One ...
How to Craft a Better Value Proposition: Boost Your Biz-Dev Results with One ...How to Craft a Better Value Proposition: Boost Your Biz-Dev Results with One ...
How to Craft a Better Value Proposition: Boost Your Biz-Dev Results with One ...Business Wise Inc.
 
The Power of a Big Idea for your Brand
The Power of a Big Idea for your BrandThe Power of a Big Idea for your Brand
The Power of a Big Idea for your BrandBeloved Brands Inc.
 
Lion + Panda Branding Workshop
Lion + Panda Branding WorkshopLion + Panda Branding Workshop
Lion + Panda Branding WorkshopRichard Kaiser
 
Com 459 Final Project
Com 459 Final ProjectCom 459 Final Project
Com 459 Final Projectmarklalic
 
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
 

Similar to Zag (20)

4715_Think_piece_2014_email
4715_Think_piece_2014_email4715_Think_piece_2014_email
4715_Think_piece_2014_email
 
SLEEPING LION BUSINESS TOOLKIT 2019
SLEEPING LION BUSINESS TOOLKIT 2019SLEEPING LION BUSINESS TOOLKIT 2019
SLEEPING LION BUSINESS TOOLKIT 2019
 
Mastering the Art of Lead Generation
Mastering the Art of Lead GenerationMastering the Art of Lead Generation
Mastering the Art of Lead Generation
 
Branding 101
Branding 101Branding 101
Branding 101
 
Brand strategy
Brand strategyBrand strategy
Brand strategy
 
MILTON AND CROSS Branding toolkit
MILTON AND CROSS Branding toolkitMILTON AND CROSS Branding toolkit
MILTON AND CROSS Branding toolkit
 
StaffingBrandGuide
StaffingBrandGuideStaffingBrandGuide
StaffingBrandGuide
 
Branding Secrets for Non Profits 2011
Branding Secrets for Non Profits 2011Branding Secrets for Non Profits 2011
Branding Secrets for Non Profits 2011
 
Branding Secrets For Non Profits 2011
Branding Secrets For Non Profits 2011Branding Secrets For Non Profits 2011
Branding Secrets For Non Profits 2011
 
How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook
 
How to close your first 10 B2B Deals
How to close your first 10 B2B DealsHow to close your first 10 B2B Deals
How to close your first 10 B2B Deals
 
How to Build a Coworking Space Brand
How to Build a Coworking Space BrandHow to Build a Coworking Space Brand
How to Build a Coworking Space Brand
 
Everything you need to know about brand messaging
Everything you need to know about brand messagingEverything you need to know about brand messaging
Everything you need to know about brand messaging
 
Pillar One for Unstoppable B2B Revenue Growth: Strategic Branding
Pillar One for Unstoppable B2B Revenue Growth: Strategic Branding Pillar One for Unstoppable B2B Revenue Growth: Strategic Branding
Pillar One for Unstoppable B2B Revenue Growth: Strategic Branding
 
Free chapter from our Beloved Brands book
Free chapter from our Beloved Brands bookFree chapter from our Beloved Brands book
Free chapter from our Beloved Brands book
 
How to Craft a Better Value Proposition: Boost Your Biz-Dev Results with One ...
How to Craft a Better Value Proposition: Boost Your Biz-Dev Results with One ...How to Craft a Better Value Proposition: Boost Your Biz-Dev Results with One ...
How to Craft a Better Value Proposition: Boost Your Biz-Dev Results with One ...
 
The Power of a Big Idea for your Brand
The Power of a Big Idea for your BrandThe Power of a Big Idea for your Brand
The Power of a Big Idea for your Brand
 
Lion + Panda Branding Workshop
Lion + Panda Branding WorkshopLion + Panda Branding Workshop
Lion + Panda Branding Workshop
 
Com 459 Final Project
Com 459 Final ProjectCom 459 Final Project
Com 459 Final Project
 
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
 

Recently uploaded

QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxDitasDelaCruz
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecZurliaSoop
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSkajalroy875762
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistanvineshkumarsajnani12
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...pujan9679
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Availablepr788182
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubaijaehdlyzca
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 

Recently uploaded (20)

QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 

Zag

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Checkpoint 8: Who Loves You? Every brand is built by a community. It is part of an ecosystem in which each participant contributes and each participant benefits. Decide who makes up your community Diagram your brand’s ecosystem Decide how each participant will both contribute and benefit 8 who loves you?
  • 10.
  • 11.
  • 12.
  • 13. Checkpoint 12: How Do You Spread the Word? Make sure you align all communications with your Zag. Only compete at touch points where you can win. 12 how do you spread the word? Unpack the meaning of your name, trueline, and tagline Deploy it across a series of touch points where customers come into contact with brand Customers become true believers then brand advocates Brand advocates spread the word about your product to others