1. An Introduction to SAM
This
document
contains
confidential
and
proprietary
information
belonging
exclusively
to
Davis
&
Partners
Worldwide
LLC.
By
receiving
or
viewing
this
document
you
agree
not
to
disclose,
duplicate,
distribute
or
execute,
in
whole
or
in
part,
publish
any
of
the
materials,
designs,
plans
or
concepts
presented
herein
without
the
prior
written
consent
of
Davis
&
Partners
Worldwide
LLC
New York
Los Angeles
London
Sao Paulo
Delhi

2. D&P 101
 Global social media consultancy founded in 2004
specializing in high profile interactive marketing for brands,
bands and public figures
 Four practices
– Advertising and social marketing
– Software development and licensing
– Media & Entertainment
– Private equity/M&A
 Offices in major markets supported by worldwide
partnership network in US, LatAm, EMEA
 Clients include: Sony, Philips, Nestle, The Walt Disney
Company, Novell, Rock Mafia, Gol Airlines, AMAzon Water

3. D&P’s global social marketing practice
 Social media strategy
 Ideation, design and production across all major sites
 Application development – web and mobile
 Twitter campaign management
 Social PR
 SAM – D&P’s proprietary rich media platform for Facebook
 Why Facebook? - Richest social media enviromment in the
world

4. Facebook for dummies
 500 million users (70% are outside US)
 100 MM users access Facebook via mobile devices
 50% of active users log on to Facebook in any given day
 35 million users update their status every day and 60 million
status posts are made daily
 More than 3 billion photos are uploaded each month
 5 billion pieces of content
 3.5 million events created each month
 Over 1.5 MM businesses have pages and 20 million people
become fans of pages every day creating over 5.3 billion fans

5. Facebook – a short history
 Founded at Harvard in February
2004 originaly to connect fellow
students with a visual address
book or “Facebook”
– Reached 1 mm users by
December of 2004
– Usership climbed to 50 MM users
by 2007
– 200 MM users by April 2009
– 400 MM users by February 2010
 The fastest growing Internet site in
history
 If Facebook were a country it
would be the 3rd most populated
in the world just behind India and
larger than than the US

6. Facebook around the world
 USA 111 MM users
 UK 23 MM users
 Indonesia 19 MM users
 Turkey 16 MM users
 France 15 MM uses
 Italy 14 MM users
 Canada 13 MM users
 Phillipines 10 MM users
 Spain 8 MM users
 Mexico 8 MM users

7. Facebook’s typical user
 Median age is 38
 Average user has 130 friends
 Sends 8 friend requests per month
 Spends 55 minutes on Facebook per day
 “Likes” 9 pieces of content per month
 Writes 25 comments per month
 Becomes of a fan of 4 page per month
 Is a member of 13 groups

9.  SAM stands for Social
Application Marketing – D&P’s
system for developing rich
media Facebook fan pages that
look like and perform like
websites but reside on
Facebook and are fully
integrated into Facebook
Connect.
 SAM is an affordable, fast way
to create a rich media fan page
featuring full integration with
the visitor’s social graph.

10. Before After

11. compared to other leading platforms
 Affordable cafeteria pricing –only pay for what you use
 No monthly fees - some platforms charge as much as 5k
 No contract or license term – our competitors lock brands in for 3 years
 Easy-to-use content management system for easy updates
 Over 20 powerful page elements to choose from to customize your SAM
page
 Fast turn-around – most pages built in 10 working days
 24-7 support from DavisSecure Hosting Services
 Super affordable page hosting - $50 per moth plus video
 On-page commerce available

12. modules
 Basic Page Shell • Events Calendar
 Ad Banner • Gift Maker
 Flash Tile
• Voting
 Poll/Quiz
• Micro-Donations
 Twitter Feed Viewer
• Content Selector
 Rankings/Leader Board
• Ticket Box Office
 Photo Gallery
 HD Video Player • Storefront

13. Rock Mafia
 Objective: Establish brand identity for a production company that has sold
over 100 MM records including 20 number 1 hits as a premiere artist In their
own right
 Campaign featured a new brand identity, music video, SAM page and other
social media assets
 The video starring Miley Cyrus made it's world premiere on E! On 10/28 and
then the following day launched on YouTube, Facebook, MySpace, and a
new website we built for the company
 In 3 days the campaign garnered over 200 mm impressions was covered on
MTV, VH1, Billboard, Perez Hilton, TMZ and other major press outlets, and to
date the video has been seen over one million times and the song is
currently #60 on the iTunes pop charts and is in the top 20 of viewed music
videos on YouTube

18. OC Tanner
 OC Tanner an official US Olympics licensee that supplies championship
rings to athletes retained D&P to develop a social media campaign for the
Vancouver Olympics
 D&P a SAM based campaign where Team USA athletes could ask for votes
toward winning an OC Tanner Inspiration ring to give to their Olympic
mentor
 The campaign generated over 1 MM votes and 70 million impressions in 2
weeks and was featured in USA Today, Sports Illustrated and ESPN making
the campaign the most successful in OC Tanners history

22. Novell
 Novell and D&P are working together to pioneer new ways of using social
media to launch products and use social networks as CRM
 The September 2010 launch of Novell File Manager combined web
marketing, a SAM page on Facebook and Twitter marketing including D&P’s
FollowGrab and TwitCasting tools
 Working with celebrated cartoonist Scott Adams Novell and D&P created a
series of Dilbert cartoons that speak to the trials and triumphs of file
management…

29. Thank you
Obrigado
Dank je wel
ありがとうございます
Davis & Partners
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‫(ا)(') &%$ا "!‏‬
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Ευχαριστία
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