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Welcome Streaming Media
Roundtable Discussion with Four
Thought Leaders in the Industry
Moderator




     Dan Rayburn
     EVP
     Streaming Media
Strategies for Delivering Video to
   Tablets and Mobile Devices
Speakers             AJ McGowan
                         CTO
                     Unicorn Media


                 Anthony Iaffaldano
               VP of Marketing, Americas
                      KIT digital


                   Dr. Michal Tsur
                President & Co-founder
                        Kaltura


                   David Stubenvoll
           Chief Executive Officer/Co-Founder
                 Wowza Media Systems
AJ McGowan, CTO
DIGITAL MEDIA MANAGEMENT
                                                                        www.unicornmedia.com
DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
CORE TECHNOLOGY

   Unicorn Media core services include:
           – Unicorn ONCE™
                    •Allows content owners to ingest media one time and deliver
                    everywhere
           – Unicorn VISION™
                    •Real-time analytics across any Internet-connected device
           – Unicorn ELEMENTS™
                    •Core technology platform
                    •Modular suite of workflow optimization tools
                    •Allows content owners to customize their online video strategy




DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
VIDEO PROLIFERATION OVER IP DEVICES

   • PC
            – Primarily Flash
            – Mature solutions
   • Non-PC Devices
            – Tablets
            – Smart Phones
            – Consumer Electronics Devices (CE Devices)




DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
CHALLENGES – UNIVERSAL ACROSS DEVICES

   • Ad insertion (monetization)
   • Workflow management
   • Analytics




DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
CHALLENGES - TABLETS

• HTML 5
         – More limited than Flash players
         – Newer (non-iOS) tablets will have
           Flash availability
         – Not a universal solution
• 3G vs. Wi-Fi quality
         – Requires complex adaptive
           bitrate technology resulting in
           complicated workflows




DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
CHALLENGES - SMART PHONES

 • Large number of devices,
   networks, operating systems
   make video workflow
   challenging
 • Native playback control trigger
           –     No ad delivery
           –     No analytics tracking
           –     Apps are expensive and complex
           –     Apps differ in performance
                 quality


DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
CHALLENGES - SET-TOP BOXES/CONNECTED TVS

   • No common standards for
     content decoding capability or
     streaming mechanism
   • Limited ability to deploy
     software
            – manufacturer concerns over
              “bricking” their devices




DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
CHALLENGES – LIVE STREAMING

   • Determining ad breaks
   • On-the-fly transcoding
   • Buffer to real-time
     (HTTP in particular)
   • Inserting ads
   • Managing distributed
     ingestion points for latency




DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
CURRENT SOLUTIONS

   • HTML 5
            –      No rich experience for phones
            –      Little support for CE devices
            –      Differing capabilities between devices
            –      Javascript engines
   • Building apps-
            – Expensive to build and maintain
            – Not available on all devices




DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
CURRENT SOLUTIONS

   • Real-time transcode
            – Lose CDN efficiency
            – Everyone sees the same ads, no dynamic ad
              targeting
            – Attempts to solve the problem using CPU which
              is an expensive resource
   • Offline transcode
            – Complex revision management
            – No unique ads



DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
UNICORN ONCE™

    • Patented technology
      enables customers to
      ingest content once, and
      deliver to any Internet-
      connected device via a
      single URL
              – Includes support for mobile and
                iDevices, Android, BlackBerry,
                set-top boxes, game consoles
                and hand-held devices

DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
UNICORN ONCE™

    • Reduces complexity and
      cost of workflow
      management
    • On-the-fly file
      transformation based
      on device and network
      detection to ensure
      highest viewing quality
      for end-users

DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
UNICORN ONCE™

    • Provides users (for
      the first time) with
      dynamic ad integration
      and ad targeting on
      any device




DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
UNICORN ONCE™

   • Unicorn ONCE™
     delivers real-time
     analytics across any
     platform enabling users
     to make changes to
     content and advertising
     on-the-fly to increase
     monetization


DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
UNICORN ONCE™


    • Announcing full range
      of Unicorn ONCE™
      capabilities for live and
      on-demand video to any
      Internet-connected
      device




DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
UNICORN ONCE™

• Patented technology enables customers to ingest
  content once, deliver to any Internet-connected device
• Support for mobile and iDevices, Android, BlackBerry,
  set-top boxes, game consoles and hand-held devices
• Dynamic ad integration and ad targeting
• Reduces complexity and cost
• Available for live and on-demand video distribution
• Real-time analytics across any platform
• Seamless integration with existing workflows
• On-the-fly file transformation based on device
  detection
DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
CONTACT US

         For more information:

         Main: (480) 214-6464
         Toll Free: (888) 986-4267
         Email: aj@unicornmedia.com

         Unicorn ONCE™ Live Beta:
         oncelivebeta@unicornmedia.com



DIGITAL MEDIA MANAGEMENT
© 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
A CUSTOMER-CENTRIC APPROACH TO
 BUILDING YOUR MOBILE STRATEGY


       July 7, 2011 | Streaming Media
The KIT Platform

Custom solutions
to reach and
engage your
audience
with live and on-
demand video –
wherever they are



                                23
24
KIT Connected Device Framework
• Cost effective, turnkey solution for delivering
 native video apps to a wide range of platforms




                                               25
Video: Already A Core Mobile Activity
• 24.7M US mobile subscribers
  watched video on their device
  in Q4 10 (40% increase YOY)

• Mobile TV and video
  applications drive 40-60% of
  total mobile data traffic on
  wireless networks

 SOURCE: 2011 Bytemobile Mobile Analytics Report
                                                   26
And It’s Getting More Important

• In North America,
  mobile video traffic
  will grow 23-fold
  by 2015,
  a compound annual
  growth rate of 88%
                         SOURCE: 2011 Bytemobile Mobile Analytics Report
                         Cisco’s 5th Annual Report on Global Internet Traffic




                                                                           27
Samsung                        UGC                                  H.264
                                                     Multi-bitrate
                YouTube
                                            Rights Management



                                    ?
Symbian

                   Advertising

 Video On Demand                                     iPhone
                                                                     IPTV

 iOS                Android                           Flash
                                                                 Syndication
                 Mobile Streaming
                                             Samsung
   HTML5                                                      Blackberry
                                    Live Streaming
Interactivity       HTC                                  Facebook

                                                                            28
More Importantly:

        Do You Really
        Know Your
        Audience?


                    29
Question 1: Who Are They?

•   Age
•   Gender
•   Ethnicity
•   Income
•   Geography


                                30
Usage Varies By Demographics
WOMEN (50+)               TEENS (12-17)               HISPANICS




        watch               spend more than
                                                        Own more
 50% MORE                   8 HOURS                SMARTPHONES
 video on their phones      per week watching         than any other
 than men of the same     video on their phones,    ethnicity and watch
age do, nearly 3 hrs/wk   2X the avg mobile user     much more video

                                                                          31
Question 2: What’s in their Pocket?




                                 32
Despite Clear Leaders, Share is Shifting
Smartphone Share, Feb – Apr 2011
                                      Android (36%)
                                    market share recently eclipsed
                                   Apple iPhone (26%)
                                          for the first time



                                         HTML5
                                         vs Flash

33
Data Usage Across Carriers


                Android data use outpacing iDevices




                    Windows Phones data usage
                      growing exponentially


                       MSFT Silverlight
                    growing in importance?




                                                 34
Question 3: Where are they?
Carrier/device
penetration
and 3G
coverage vary
significantly
by location




                                   35
Vodafone – Geography/Devices
               •   Subscriber base across EU
               •   200+ channels
               •   6,000+ title VOD library
               •   EU device market very fragmented


               • 9 million+ mobile subscribers
               • 490+ mobile handsets
               • +30% annual growth in data




                                               36
Question 4: What access do you want
            to give them?



      VS




                                 37
Question 5:What do you want them to
                do?


                                                            http://mobile.web




              81 min/day                                     74 min/day
                    Signals a difference in the way users view apps & mobile web


SOURCE: Flurry, app analytics and advertising firm                                 38
MTV – Hope for Haiti
            Earthquake struck January 2010

            •   MTV quickly organized “Hope
                For Haiti Now” telethon

            •   Streaming video + need for
                donations quickly

            •   iPhone: dominant platform
                globally at the time




                                         39
MTV Hope for Haiti App
•   Telethon – 10 days after earthquake
•   Delivered custom branded iPhone & iPod app
•   Certified for the iTunes App Store in 48 hrs
•   Users could view the entire two-hour global
    telethon and donate from their device, in real-time



• 100,000+ installs in 24 HRS
• $61 million in donations after ONE WEEK




                                                          40
Focus Mobile Strategy Development
     Around Five Key Questions:

1.   Who is your audience?
2.   What sort of devices do they own?
3.   Where are they located?
4.   What content are you trying to get to them?
5.   What action do you want them to take?



                                               41
Samsung        Mobile Web
                                 UGC                                    H.264
                                                       Multi-bitrate
                YouTube
                                              Rights Management



                                      !
Symbian

                   Advertising

 Video On Demand                                       iPhone
                                                                       IPTV

 iOS                Android                             Flash
                                                                   Syndication
                 Mobile Streaming
                                               Samsung
   HTML5                                                        Blackberry
                                      Live Streaming
Interactivity       HTC                                    Facebook
                                    App Store
                                                                              42
THANK YOU

Anthony Iaffaldano | VP, Marketing Americas
    anthonyi@kitd.com | @brooklahn
Developing a Mobile Video Strategy

               Dr. Michal Tsur, President




           Michal.tsur@kaltura.com
About Kaltura
1st and Only Open Source Video Platform
Turn Key Media Applications
Framework for creating media applications
HQ in NYC, offices in SF, London and Tel-Aviv
Video solutions for:
 –   Media and entertainment
 –   Enterprise
 –   Education
 –   Service providers
Offering both SaaS
& On-prem solutions
Strong partner, reseller
& OEM ecosystem
Both Commercial and Free Open Source solutions
Support for all forms of rich-media
Why is Mobile Important?
                        A tale of 4 personas

Commuter Culture
 – Heavy mobile video consumption due to lifestyle/cultural norms (e.g.,
   Japan, Korea)
First Screen
 – Emerging markets where mobile phone is first & only screen;
   willingness to pay per video (e.g., India, SE Asia, Lat America)
Gap Filler
 – Advanced markets where mobile phone simply fills gaps that TV and
   laptop leave behind (e.g., US)
Tablet Mania
 – Tablets bypass phone and even laptop as portable device of choice for
   video (e.g., most affluent)
Why is Mobile Important?
                                 US Market Size

US Market Size (Source: eMarketer)
               $1,200                    1128M

               $1,000

                $800
 In Millions




                         548M                     Advertising
                $600
                                                  PPV
                $400
                                                  Subscription
                $200

                  $0

                         2010F           2013F

Most revenue from Subscription and PPV (in the US)
Advertising is expected to grow most rapidly
Why is Mobile Important?
            Monetization - Subscription & PPV

In US Market
  – Premium content offered by carriers, MobiTV, MLBTV,
    etc.
  – While largest revenue opportunity, limited to only the
    highest-quality, branded content
  – Content Apps
In Emerging Markets
  – Metered data plans allows for direct video
    monetization, shared by carrier & content provider
  – Both subscription & PPV models also very popular for
    basic video access (not limited to premium, high-
    quality content)
Why is Mobile Important?
                  Monetization - Advertising
Mobile video advertising is growing rapidly, for varied content
types (not just premium content)
     • 36% growth in mobile video advertising during Q1 of 2011 according to
       Rhythm
     • Mobile advertising spend will double in the coming year and lead sector
       growth according to Garner Reports
Ads inventory and Ad services are picking up quickly
Planning Your Mobile Strategy
                     Important Considerations

Content
  – Full content? Preview only?
  – Cannibalization of other channels (online/broadcast)?
Viewers
  – App or Mobile website?
  – How do make content go viral?
  – Where can I distribute?
Revenue
  – Revenue item in itself or supportive material?
  – Paid or ad-based?
  – PPV or Subscription?
Technology
  – Diversity of devices, OS, playback technology , video codec, Ad formats
Planning Your Mobile Strategy
               Mobile web vs. Apps web

Mobile web is for all
 – Visitors: Random visitors, search results
 – Monetization: Ads
Apps are for some
 – Visitors: Loyal fans
 – Monetization: PPV,
   Subscription, Ads
Which content works best on mobile?

Time Sensitive
 – Sports, News
Location Sensitive
 – Informative
Music Video
Premium (Better on Tablets)
Short form/ Long form
Checklist (Mobile Video)

Is Content Suitable
Business Model
Supported Devices
Monetization (Y/N)
  – PPV, Ads
Distribution Model (Viral: Y/N)
  – Search
Tracking
Technology, Solution
  – App, Browsing
Video Management & Delivery
Kaltura Mobile/Tablet Solutions
Multi-bitrate, Multi-device transcoding
Central management across all devices
Device Detection – single embed code to play everywhere
HTML5 and Flash player stack
  –   Adaptive Streaming
  –   Analytics
  –   Access Control
  –   Subtitles Support
  –   Advertising Support
  –   Single video as well as playlists
Kaltura applications are “Mobile Ready” with device detection
& mobile support by default (MediaSpace, Drupal, LMS)
Ingestion from mobile devices (via email)
SDK for building applications + Community and customer
showcase applications
“Content Everywhere” Strategy
Use a video platform that handles the technical complexities behind
the scenes and allows you to manage once, and show everywhere.
Direct-to-Consumer
  ◦ Web (Browser-based)
  ◦ Mobile (HTML5)
  ◦ Over-the-top
B2B
  ◦ Player syndication
  ◦ Distribution
Mobile Showcase
  Qello App Showcase
THANK YOU




Michal.tsur@kaltura.com
WOWZA MEDIA SYSTEMS
                Any Screen Done Right™
               Dave Stubenvoll, CEO & Co-founder


Strategies for Delivering Video to Tablets and Mobile Devices
                            July 7, 2011
Agenda
                                                Confidential




• Who is Wowza Media Systems?


• Mobile delivery challenges & considerations


• Delivery models – pros & cons


• Success examples
Who is Wowza Media Systems?
                                            Confidential




• Media streaming software company

• Been in business for 5 years

• Tons of practical any-screen experience
Confidential
  Mobile Challenges
Fluctuating Mobile Mix
Confidential
          Mobile Challenges
Inconsistent Protocol/Platform Support




       HLS




             = Support varies by OS release, device.
Confidential
    Mobile Challenges (cont’d)
 Not All Devices Are Created Equal

• Processing power

• Decoding profile support

• Screen Resolutions

• Screen size
Other Considerations
                                            Confidential



• VOD vs. Live

• Bandwidth variability – adaptive bitrate (ABR)

• Content protection

• Monetization

• Cross-device user experience

• Any-screen delivery beyond mobile
Delivery Options                          Confidential


Protocol-Specific Media Platforms

        Encoder
                              DRM DVR

                               Flash      Flash
                              (origin)   (edge)


                                 VOD

        Encoder
                              DRM DVR
                  SEGMENTER
                                 IIS     HTTP
                              (origin)   Cache


                                VOD


        Encoder               DRM DVR

                                RTSP      RTSP
                               Server    Server
                              (origin)   (edge)


                                VOD
Delivery Options (cont’d)                                        Confidential


Unified Any-Screen Media Platform
                                                                 RTMP/HTTP




                           Live Transcoder
             MPEG-TS




                                             Network DVR
                                                                  Smooth
                 RTMP




                                                           DRM
             RTSP/RTP                                            RTSP/RTP

 VOD
                                                                    HLS
          Media Cache
          Single & ABR                                             WebM

 HTTP
NFS/AFS                                                           MPEG-TS
                         Unified Media Server
Confidential
                   Success Example
                         Swisscom TV air
                 Harmonic
              ProStream 4000                           RTMP/HTTP
                          MPEG-TS
                                                        Smooth

                                                       RTSP/RTP

                                                          HLS
                                Unified Media Server
                                       Network

• 200,000+ subscribers
• 50+ live channels, 21 PPV channels & 70 radio stations
• 20x traffic increase from predecessor mobile service
• Lowered subscription price by 40%
• First in Switzerland to offer Windows® Phone 7 TV service
Confidential
                  Success Example
                     RTE News Now

                   MPEG-TS                      RTMP/HTTP

                                                RTSP/RTP

                                                   HLS

                         Unified Media Server
                                Network


• Ireland’s National Broadcaster
• iPhone, iPad and Android News Now and radio apps
• Live TV and radio on web portal
• Global access
Confidential
                 Success Example
  United Methodist Church of Resurrection

                                           RTMP/HTTP

                                           RTSP/RTP

                                                 HLS

                         Unified Media Server
                      Network (on Amazon® EC2)


• Grew online viewership from 200 to 3500 in 2 years
• 15% of parishioners attend weekly services online
• 20% membership increase due to online attendance
• iPhone/iPad, Android, Blackberry and Roku set-top support
Wowza: Any Screen Done Right™
                                        Confidential




             Thank You!

    Dave Stubenvoll, CEO & Co-founder
         dave@wowzamedia.com




    www.wowzamedia.com
Question and Answer Session
  (please submit questions)
Q&A             AJ McGowan
                    CTO
                Unicorn Media


            Anthony Iaffaldano
          VP of Marketing, Americas
                 KIT digital


              Dr. Michal Tsur
           President & Co-founder
                   Kaltura


              David Stubenvoll
      Chief Executive Officer/Co-Founder
            Wowza Media Systems
Please use the same URL you used to view today’s live event
for the archive event, plus we will be sending you a follow-up
        email with that URL once the archive is posted!
Thank you for participating in
            today’s web event

Just by attending this event you could win this
                   Apple TV

      Winner to be announced July 29th

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thursday's slides

  • 1. Welcome Streaming Media Roundtable Discussion with Four Thought Leaders in the Industry
  • 2. Moderator Dan Rayburn EVP Streaming Media
  • 3. Strategies for Delivering Video to Tablets and Mobile Devices
  • 4. Speakers AJ McGowan CTO Unicorn Media Anthony Iaffaldano VP of Marketing, Americas KIT digital Dr. Michal Tsur President & Co-founder Kaltura David Stubenvoll Chief Executive Officer/Co-Founder Wowza Media Systems
  • 5. AJ McGowan, CTO DIGITAL MEDIA MANAGEMENT www.unicornmedia.com DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 6. CORE TECHNOLOGY Unicorn Media core services include: – Unicorn ONCE™ •Allows content owners to ingest media one time and deliver everywhere – Unicorn VISION™ •Real-time analytics across any Internet-connected device – Unicorn ELEMENTS™ •Core technology platform •Modular suite of workflow optimization tools •Allows content owners to customize their online video strategy DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 7. VIDEO PROLIFERATION OVER IP DEVICES • PC – Primarily Flash – Mature solutions • Non-PC Devices – Tablets – Smart Phones – Consumer Electronics Devices (CE Devices) DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 8. CHALLENGES – UNIVERSAL ACROSS DEVICES • Ad insertion (monetization) • Workflow management • Analytics DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 9. CHALLENGES - TABLETS • HTML 5 – More limited than Flash players – Newer (non-iOS) tablets will have Flash availability – Not a universal solution • 3G vs. Wi-Fi quality – Requires complex adaptive bitrate technology resulting in complicated workflows DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 10. CHALLENGES - SMART PHONES • Large number of devices, networks, operating systems make video workflow challenging • Native playback control trigger – No ad delivery – No analytics tracking – Apps are expensive and complex – Apps differ in performance quality DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 11. CHALLENGES - SET-TOP BOXES/CONNECTED TVS • No common standards for content decoding capability or streaming mechanism • Limited ability to deploy software – manufacturer concerns over “bricking” their devices DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 12. CHALLENGES – LIVE STREAMING • Determining ad breaks • On-the-fly transcoding • Buffer to real-time (HTTP in particular) • Inserting ads • Managing distributed ingestion points for latency DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 13. CURRENT SOLUTIONS • HTML 5 – No rich experience for phones – Little support for CE devices – Differing capabilities between devices – Javascript engines • Building apps- – Expensive to build and maintain – Not available on all devices DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 14. CURRENT SOLUTIONS • Real-time transcode – Lose CDN efficiency – Everyone sees the same ads, no dynamic ad targeting – Attempts to solve the problem using CPU which is an expensive resource • Offline transcode – Complex revision management – No unique ads DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 15. UNICORN ONCE™ • Patented technology enables customers to ingest content once, and deliver to any Internet- connected device via a single URL – Includes support for mobile and iDevices, Android, BlackBerry, set-top boxes, game consoles and hand-held devices DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 16. UNICORN ONCE™ • Reduces complexity and cost of workflow management • On-the-fly file transformation based on device and network detection to ensure highest viewing quality for end-users DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 17. UNICORN ONCE™ • Provides users (for the first time) with dynamic ad integration and ad targeting on any device DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 18. UNICORN ONCE™ • Unicorn ONCE™ delivers real-time analytics across any platform enabling users to make changes to content and advertising on-the-fly to increase monetization DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 19. UNICORN ONCE™ • Announcing full range of Unicorn ONCE™ capabilities for live and on-demand video to any Internet-connected device DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 20. UNICORN ONCE™ • Patented technology enables customers to ingest content once, deliver to any Internet-connected device • Support for mobile and iDevices, Android, BlackBerry, set-top boxes, game consoles and hand-held devices • Dynamic ad integration and ad targeting • Reduces complexity and cost • Available for live and on-demand video distribution • Real-time analytics across any platform • Seamless integration with existing workflows • On-the-fly file transformation based on device detection DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 21. CONTACT US For more information: Main: (480) 214-6464 Toll Free: (888) 986-4267 Email: aj@unicornmedia.com Unicorn ONCE™ Live Beta: oncelivebeta@unicornmedia.com DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
  • 22. A CUSTOMER-CENTRIC APPROACH TO BUILDING YOUR MOBILE STRATEGY July 7, 2011 | Streaming Media
  • 23. The KIT Platform Custom solutions to reach and engage your audience with live and on- demand video – wherever they are 23
  • 24. 24
  • 25. KIT Connected Device Framework • Cost effective, turnkey solution for delivering native video apps to a wide range of platforms 25
  • 26. Video: Already A Core Mobile Activity • 24.7M US mobile subscribers watched video on their device in Q4 10 (40% increase YOY) • Mobile TV and video applications drive 40-60% of total mobile data traffic on wireless networks SOURCE: 2011 Bytemobile Mobile Analytics Report 26
  • 27. And It’s Getting More Important • In North America, mobile video traffic will grow 23-fold by 2015, a compound annual growth rate of 88% SOURCE: 2011 Bytemobile Mobile Analytics Report Cisco’s 5th Annual Report on Global Internet Traffic 27
  • 28. Samsung UGC H.264 Multi-bitrate YouTube Rights Management ? Symbian Advertising Video On Demand iPhone IPTV iOS Android Flash Syndication Mobile Streaming Samsung HTML5 Blackberry Live Streaming Interactivity HTC Facebook 28
  • 29. More Importantly: Do You Really Know Your Audience? 29
  • 30. Question 1: Who Are They? • Age • Gender • Ethnicity • Income • Geography 30
  • 31. Usage Varies By Demographics WOMEN (50+) TEENS (12-17) HISPANICS watch spend more than Own more 50% MORE 8 HOURS SMARTPHONES video on their phones per week watching than any other than men of the same video on their phones, ethnicity and watch age do, nearly 3 hrs/wk 2X the avg mobile user much more video 31
  • 32. Question 2: What’s in their Pocket? 32
  • 33. Despite Clear Leaders, Share is Shifting Smartphone Share, Feb – Apr 2011 Android (36%) market share recently eclipsed Apple iPhone (26%) for the first time HTML5 vs Flash 33
  • 34. Data Usage Across Carriers Android data use outpacing iDevices Windows Phones data usage growing exponentially MSFT Silverlight growing in importance? 34
  • 35. Question 3: Where are they? Carrier/device penetration and 3G coverage vary significantly by location 35
  • 36. Vodafone – Geography/Devices • Subscriber base across EU • 200+ channels • 6,000+ title VOD library • EU device market very fragmented • 9 million+ mobile subscribers • 490+ mobile handsets • +30% annual growth in data 36
  • 37. Question 4: What access do you want to give them? VS 37
  • 38. Question 5:What do you want them to do? http://mobile.web 81 min/day 74 min/day Signals a difference in the way users view apps & mobile web SOURCE: Flurry, app analytics and advertising firm 38
  • 39. MTV – Hope for Haiti Earthquake struck January 2010 • MTV quickly organized “Hope For Haiti Now” telethon • Streaming video + need for donations quickly • iPhone: dominant platform globally at the time 39
  • 40. MTV Hope for Haiti App • Telethon – 10 days after earthquake • Delivered custom branded iPhone & iPod app • Certified for the iTunes App Store in 48 hrs • Users could view the entire two-hour global telethon and donate from their device, in real-time • 100,000+ installs in 24 HRS • $61 million in donations after ONE WEEK 40
  • 41. Focus Mobile Strategy Development Around Five Key Questions: 1. Who is your audience? 2. What sort of devices do they own? 3. Where are they located? 4. What content are you trying to get to them? 5. What action do you want them to take? 41
  • 42. Samsung Mobile Web UGC H.264 Multi-bitrate YouTube Rights Management ! Symbian Advertising Video On Demand iPhone IPTV iOS Android Flash Syndication Mobile Streaming Samsung HTML5 Blackberry Live Streaming Interactivity HTC Facebook App Store 42
  • 43. THANK YOU Anthony Iaffaldano | VP, Marketing Americas anthonyi@kitd.com | @brooklahn
  • 44. Developing a Mobile Video Strategy Dr. Michal Tsur, President Michal.tsur@kaltura.com
  • 45. About Kaltura 1st and Only Open Source Video Platform Turn Key Media Applications Framework for creating media applications HQ in NYC, offices in SF, London and Tel-Aviv Video solutions for: – Media and entertainment – Enterprise – Education – Service providers Offering both SaaS & On-prem solutions Strong partner, reseller & OEM ecosystem Both Commercial and Free Open Source solutions Support for all forms of rich-media
  • 46. Why is Mobile Important? A tale of 4 personas Commuter Culture – Heavy mobile video consumption due to lifestyle/cultural norms (e.g., Japan, Korea) First Screen – Emerging markets where mobile phone is first & only screen; willingness to pay per video (e.g., India, SE Asia, Lat America) Gap Filler – Advanced markets where mobile phone simply fills gaps that TV and laptop leave behind (e.g., US) Tablet Mania – Tablets bypass phone and even laptop as portable device of choice for video (e.g., most affluent)
  • 47. Why is Mobile Important? US Market Size US Market Size (Source: eMarketer) $1,200 1128M $1,000 $800 In Millions 548M Advertising $600 PPV $400 Subscription $200 $0 2010F 2013F Most revenue from Subscription and PPV (in the US) Advertising is expected to grow most rapidly
  • 48. Why is Mobile Important? Monetization - Subscription & PPV In US Market – Premium content offered by carriers, MobiTV, MLBTV, etc. – While largest revenue opportunity, limited to only the highest-quality, branded content – Content Apps In Emerging Markets – Metered data plans allows for direct video monetization, shared by carrier & content provider – Both subscription & PPV models also very popular for basic video access (not limited to premium, high- quality content)
  • 49. Why is Mobile Important? Monetization - Advertising Mobile video advertising is growing rapidly, for varied content types (not just premium content) • 36% growth in mobile video advertising during Q1 of 2011 according to Rhythm • Mobile advertising spend will double in the coming year and lead sector growth according to Garner Reports Ads inventory and Ad services are picking up quickly
  • 50. Planning Your Mobile Strategy Important Considerations Content – Full content? Preview only? – Cannibalization of other channels (online/broadcast)? Viewers – App or Mobile website? – How do make content go viral? – Where can I distribute? Revenue – Revenue item in itself or supportive material? – Paid or ad-based? – PPV or Subscription? Technology – Diversity of devices, OS, playback technology , video codec, Ad formats
  • 51. Planning Your Mobile Strategy Mobile web vs. Apps web Mobile web is for all – Visitors: Random visitors, search results – Monetization: Ads Apps are for some – Visitors: Loyal fans – Monetization: PPV, Subscription, Ads
  • 52. Which content works best on mobile? Time Sensitive – Sports, News Location Sensitive – Informative Music Video Premium (Better on Tablets) Short form/ Long form
  • 53. Checklist (Mobile Video) Is Content Suitable Business Model Supported Devices Monetization (Y/N) – PPV, Ads Distribution Model (Viral: Y/N) – Search Tracking Technology, Solution – App, Browsing Video Management & Delivery
  • 54. Kaltura Mobile/Tablet Solutions Multi-bitrate, Multi-device transcoding Central management across all devices Device Detection – single embed code to play everywhere HTML5 and Flash player stack – Adaptive Streaming – Analytics – Access Control – Subtitles Support – Advertising Support – Single video as well as playlists Kaltura applications are “Mobile Ready” with device detection & mobile support by default (MediaSpace, Drupal, LMS) Ingestion from mobile devices (via email) SDK for building applications + Community and customer showcase applications
  • 55. “Content Everywhere” Strategy Use a video platform that handles the technical complexities behind the scenes and allows you to manage once, and show everywhere. Direct-to-Consumer ◦ Web (Browser-based) ◦ Mobile (HTML5) ◦ Over-the-top B2B ◦ Player syndication ◦ Distribution
  • 56. Mobile Showcase Qello App Showcase
  • 58. WOWZA MEDIA SYSTEMS Any Screen Done Right™ Dave Stubenvoll, CEO & Co-founder Strategies for Delivering Video to Tablets and Mobile Devices July 7, 2011
  • 59. Agenda Confidential • Who is Wowza Media Systems? • Mobile delivery challenges & considerations • Delivery models – pros & cons • Success examples
  • 60. Who is Wowza Media Systems? Confidential • Media streaming software company • Been in business for 5 years • Tons of practical any-screen experience
  • 61. Confidential Mobile Challenges Fluctuating Mobile Mix
  • 62. Confidential Mobile Challenges Inconsistent Protocol/Platform Support HLS = Support varies by OS release, device.
  • 63. Confidential Mobile Challenges (cont’d) Not All Devices Are Created Equal • Processing power • Decoding profile support • Screen Resolutions • Screen size
  • 64. Other Considerations Confidential • VOD vs. Live • Bandwidth variability – adaptive bitrate (ABR) • Content protection • Monetization • Cross-device user experience • Any-screen delivery beyond mobile
  • 65. Delivery Options Confidential Protocol-Specific Media Platforms Encoder DRM DVR Flash Flash (origin) (edge) VOD Encoder DRM DVR SEGMENTER IIS HTTP (origin) Cache VOD Encoder DRM DVR RTSP RTSP Server Server (origin) (edge) VOD
  • 66. Delivery Options (cont’d) Confidential Unified Any-Screen Media Platform RTMP/HTTP Live Transcoder MPEG-TS Network DVR Smooth RTMP DRM RTSP/RTP RTSP/RTP VOD HLS Media Cache Single & ABR WebM HTTP NFS/AFS MPEG-TS Unified Media Server
  • 67. Confidential Success Example Swisscom TV air Harmonic ProStream 4000 RTMP/HTTP MPEG-TS Smooth RTSP/RTP HLS Unified Media Server Network • 200,000+ subscribers • 50+ live channels, 21 PPV channels & 70 radio stations • 20x traffic increase from predecessor mobile service • Lowered subscription price by 40% • First in Switzerland to offer Windows® Phone 7 TV service
  • 68. Confidential Success Example RTE News Now MPEG-TS RTMP/HTTP RTSP/RTP HLS Unified Media Server Network • Ireland’s National Broadcaster • iPhone, iPad and Android News Now and radio apps • Live TV and radio on web portal • Global access
  • 69. Confidential Success Example United Methodist Church of Resurrection RTMP/HTTP RTSP/RTP HLS Unified Media Server Network (on Amazon® EC2) • Grew online viewership from 200 to 3500 in 2 years • 15% of parishioners attend weekly services online • 20% membership increase due to online attendance • iPhone/iPad, Android, Blackberry and Roku set-top support
  • 70. Wowza: Any Screen Done Right™ Confidential Thank You! Dave Stubenvoll, CEO & Co-founder dave@wowzamedia.com www.wowzamedia.com
  • 71. Question and Answer Session (please submit questions)
  • 72. Q&A AJ McGowan CTO Unicorn Media Anthony Iaffaldano VP of Marketing, Americas KIT digital Dr. Michal Tsur President & Co-founder Kaltura David Stubenvoll Chief Executive Officer/Co-Founder Wowza Media Systems
  • 73. Please use the same URL you used to view today’s live event for the archive event, plus we will be sending you a follow-up email with that URL once the archive is posted!
  • 74. Thank you for participating in today’s web event Just by attending this event you could win this Apple TV Winner to be announced July 29th