An overview of the enhancement we made to our custom feedback form on LDS.org. This included an integration with Adobe Analytics and additional enhancements to the form--like responsive design, additional data points for easier dashboarding/reporting.

1. DIGITAL MARKETING AND RESEARCH SERVICES
LDS.ORG FEEDBACK UPDATE 2015
Overview and Highlights

2. James Valentine
Manager, Conversion Rate
Optimization
A/B and MVT Testing
Recommendations
Personalization tools
LeanUX methodology
Voice-of-Customer (Feedback)
Digital Marketing and Research Services Group

3. Background
New Form and Features
Roadmap

4. Accessible via the global
footer.

5. Allegiance
Response Team
Product Management
User

6. OBSERVATIONS
Manual process to deliver and
derive insight from feedback.
User had task to map feedback
to relevant department.
User given a carte blanche
without much guidance.

7. Background
New Form and Features
Roadmap

8. Improve data collected.
GOALS
Create integration with Analytics.
Prepare for future enhancements.
Improve user experience.

16. User Allegiance Response Team
Analytics
Product
Management

17. Background
New Form and Features
Roadmap

18. CASE MANAGEMENT
VOICE
Updated Global Form
Analytics Beta
Case Management Beta
Case Management
Design/Onboarding
Case Management
Mobile App
Feedback
Dashboarding/Alerts
Q2 Q3 Q4
Global Form 1.2
(REST API)
Expanded languages
Hosted Form Design
2016…
Retire Voice

19. THANK YOU
James Valentine
R—— M————
Questions about data collection/program design
Feedback response and reporting