Social Trends & Data - Jan Rezab at Engage Prague 2016
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Jan talking about social media and showing how it impacts current media, brands, and general business ecosystem. Jan dives also into social messaging bots. See full video on Slideshare or YouTube: http://www.slideshare.net/jan.rezab/content-meets-data-social-media-trends-jan-rezab-at-engage2016-prague
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Social Trends & Data - Jan Rezab at Engage Prague 2016
- 1. #engage2016 SOCIAL TRENDS & DATA Jan Rezab
- 2. SOCIALLY NATIVE Implementing Social in every part of the business 2014 H1 2015 2012 ENGAGEMENT 2013 SOCIALLY DEVOTED Social Customer Care DATA DRIVEN Making bussiness decisions based on data NEWS FEED OPTIMIZATION H2 2015 Return on Engagement
- 4. MEDIA TRENDS
- 5. $ $ $ $ $ … AND MEDIAARE PAID CHANNELS
- 7. AVERAGE LOADING TIMES FACEBOOK CANVAS SHARED LINK vs 0.8s 8s
- 8. GOOGLE REINVENTS ITS SOCIAL … FEED BEFORE CONTENT SOCIAL
- 9. … BY INTRODUCING GOOGLE POSTS SOCIAL LAYER CONTENT SEARCH FEED NOW
- 10. LIVE VIDEO CONTENT LIVE VIDEO
- 11. 0 100 200 300 400 500 600 Apr - 2015 Jun - 2015 Aug - 2015 Oct - 2015 Dec - 2015 Feb - 2016 Private Messages Conversations Respondable Wall User Posts THE RISE OF PRIVATE MESSAGES TO BRANDS ON FACEBOOK
- 13. Can I book a room tonight? Hi James. We have a room available tonight - room rate $219+tax. Hyatt Regency Hotel San Francisco PRIVATE MESSAGING BOTS
- 14. LIVE VIDEO Taking your content experience to real-time SUMMARY OF TRENDS PLATFORMS Paid, Content being promoted INSTANT ARTICLES Content getting better format, also native content ADS formats MESSAGING BOTS Sending content through alternative channels DIRECT MESSAGES Engaging your consumers 1:1 more privately
- 15. GOOD vs. BAD CONTENT
- 16. A+ Better than any other post GOOD CONTENT BAD CONTENT Top 10% of posts A Top 25% of posts B Better than 50% of other posts C Worse than 50% of other posts D vs
- 17. NOT PROMOTING CONTENT PROMOTING CONTENT35 % 65 % SOCIALADVERTISING STRATEGIES
- 18. 75% of the content promoted is GOOD (grades A+, A) 75% of the content promoted is BAD (grade D) Almost ALL content promoted PERFORMANCE OF PROMOTEDPOSTS LOWER PERFORMANCE39.3%LOWER PERFORMANCE25.6% PROMOTING CONTENT
- 23. IT’S MORE THAN JUST CREATING CONTENT CREATING Get the best inspiration you can TIMING Find the best time to post and publish PROMOTION Pick only the best pieces of content, promote themto the right audience RESULTS TRACKING Evaluate the data on every step of the way, iterate, optimize for the best results
- 24. Inspiration PRO SearchLast week...Hillary Clinton
- 26. Schedule Publishing Content ... Photo Link Label
- 27. • CONTENT • Performance optimization - prediction
- 31. FACEBOOK REACTIONS took 1 Day to implement
- 32. #engage2016 Follow “janrezab” on the following channels THANK YOU!