Are businesses making use of Telco Assets?, what are Telco Applications and Telco APIs?, how can we use Telco Applications to boost businesses? The webinar explained that there are many business opportunities in the telecommunication realm that are yet to be exploited. Business use cases were discussed along with a step by step guide to create a Telco Application Take a glance through the slides and see for yourself how you can create a Telco Application to make revenue and go global

1. Telco Applications for
modern business
Webinar Series 1 - Practical guide to create SMS Applications

2. Marketing
Customer
care
Production Warehouse
Workforce Mgt
Delivery
Telco Applications for Modern Business
Part 01
Practical guide to create SMS applications
Part 02
Beyond boundaries for Telco applications ; Use USSD API to
enable access to all
Part 03
Telco APIs to mash up messaging with location
Part 04
Use Mobile account to power your application

3. Webinar Presenter
Jason Jebanesan
Account Manager,
hSenid Mobile, Singapore

4. Topics addressed
What are Telco Assets?
Are businesses making use of Telco Assets?
Step by step guide to create a SMS Application
Best Practices to create Telco Applications
Getting started with Telco Applications
Why Telco Applications?

5. 1.Order
2.Promos
3.Feedback
4.Outlets
What are Telco Assets?
SMS
for messaging
USSD
for quick access
Location
for locate places & people
Mobile Account
for charging

6. Loyal Subscriber Base
Telcos have a large number of
mobile subscriptions that can be
reached
Wide Accessibility
Telco Applications can be accessed by any
mobile device without
Network assets
Telco Network assets such as
Messaging, Location, Mobile a/c can be
used to build applications
Why Telco Applications?
Localization
Telco Applications can be used to
address local market needs effectively

7. Telco Applications
Can save 1/10 th of the
cost compared to building
a mobile app
Ability to localize better
with the local Telco
Very easy and quick start-up
to build Telco Applications
Are businesses making use of Telco Assets ?
Problems solved by Telco Applications

8. Coffee
shop owner
1.Order
2.Promos
3.Feedback
4.Outlets
USSD
SMS
Location
Mobile A/C
Dial #141# to register
Send SMS for 141 for
feedback
Use subscriber location
for promotions
Charge using the
mobile account
Give value to the
existing business
Are businesses making use of Telco Assets ?
Telco Application examples

9. 5 steps to create a Telco Application

10. 1
Apps to
SUPPORT
businesses
Two main business models
Coffee
shop
M-
Banking
Pizza
promo
Restaurants Customer
care
Entertainment Taxi
finder
Agriculture
Step 1 – Do you have an app idea?
2
Apps to
CREATE
businesses

11. 5 steps to create a Telco Application

12. Step 2 – Developer Portal for Techies
Customer
1. Send offers
2. Receive offers
SMS Flow
User Interface
View Feedback
View sent offers
Your Program
Coffee shop owner
3. Send feedback
4. Receive feedback

13. 5 steps to create a Telco Application

14. Step 3 – Develop and Test with simulator
Your
Application
Simulator
API guides
Sample applications
Support multiple
languages
Development
Testing
Simulator guides
SMS
USSD
Location
Charging
Subscription

15. 5 steps to create a Telco Application

16. hSenid Mobile’s APIs
Initiative to take
developers global
Step 4 – Deploy with Telco
http://devspace.hsenidmobile.com/

17. 5 steps to create a Telco Application

18. Social Media Telco App Store Business
Promotions
Step 5 - Marketing your application
Marketing to business’s
consumers
Go viral
?
Address subscribers’ needs

19. 5 steps to create a Telco Application

20. Best Practices

21. 1. Design the business model for your application
1
Apps to
SUPPORT
businesses
2
Apps to
CREATE
businesses

22. 2. Identify the target market of your application
À bientôt
Do your research
Identify the market needs
Plan how the application will work

23. 3. Build marketing strategies
Social Media Telco App Store Business
Promotions

24. International Telco Application Developer Hackathon
6-7 June
Getting started with Telco Applications
FB event
Search for TADHack Sri Lanka 2014
TADHack Line up
devspace.hsenidmobile.com
Youtube - Application development
Search for hsenid mobile developer
communities
Official site
http://tadhack.com/2014/

25. Telco APIs to mash up
messaging with location
Next Webinar
Marketing
Customer
care
Production Warehouse
Workforce Mgt
Delivery
Part 01
Practical guide to create SMS applications
Part 02
Beyond boundaries for Telco applications ; Use USSD API to
enable access to all
Part 03
Telco APIs to mash up messaging with location
Part 04
Use Mobile account to power your application

26. For more information
: : devspace@hSenidMobile.com
© 2014 hSenid Mobile. All rights reserved. Unauthorized usage of any material on this presentation without the explicit permission of hSenid Mobile is prohibited.
Thank You