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Platform Patterns    & EcosystemsImplications for the Future of Mobile Gaming
Hi,Offenbach!
Jan BeckersSerial EntrepreneurAngel InvestorMobile Gamer
The Past                                                 Founded:          Job Platform                          Mobile Ad...
The PresentEntrepreneurial Game Distribution Group      70+ employees and growing
The Existence of Platform Patterns
Platforms are just like Countries
#1 Rules & Regulation    #2 Growth & Decline      #3 Competition#4 Democratic vs. Dictatorial      #5 You pay tax!
Countries             =platforms without underlying        technology
“a favorite theory of mine –   to wit, that no occurence is   sole and solitary, but is   merely a repetition of a   thing...
Platforms createEcosystems
#1New platform emerges
#2New technology standards
#3New platform policies & rules
#4New audiences & usage patterns
}                 Specia                       lized k                              nowled#2                              ...
6    importantPlatform Patterns
#1 Platform Hype-Cycle
rm                                        do wn of platfo                         ational up &                  serBe awar...
#2 Focus: from Marketing to Product
r              u ninformed useNew product =                                                          ser                  ...
!         g wins on  new platforms        rod uct over time.Marketin            to b uild the best pUse initial success
#3 Wild-Wild-West
200 8 Master Class:
the                                       s uccessful in                   gies can be highlyAggr essive Strate       Pl a...
#4 Increasing Power of the Owner
re                                       and  always be awa                   isin g platforms –                s!Be early...
#5 Acceleration
an   on                                 ill he at up faster th                mo bile gaming wC ompetition in          re ...
#6 From Platform-Specificity to   Audience & Genre Focus
Power shift: from                    platform to aud                                    ie   nce.
rm                                    inat e early platfo         -focused pla yers will dom       tform-knowled          ...
Outloo k
Old
New
Key to future success:Focus on a specific audience & genre
Thanks, Offenbach!jb@hitfox-ventures.com
Platform Patterns and Ecosystems
Platform Patterns and Ecosystems
Platform Patterns and Ecosystems
Platform Patterns and Ecosystems
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Platform Patterns and Ecosystems

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My "plattform patterns and ecosystems" presentation that I gave at Browser Games Forum 2012 in Offenbach.

Enjoy and let me know what you think.
Jan

Publicado en: Empresariales
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Platform Patterns and Ecosystems

  1. 1. Platform Patterns & EcosystemsImplications for the Future of Mobile Gaming
  2. 2. Hi,Offenbach!
  3. 3. Jan BeckersSerial EntrepreneurAngel InvestorMobile Gamer
  4. 4. The Past Founded: Job Platform Mobile Ad Network Monetization Platform 50 Employees   80 Employees   120 Employees  ............................................................................................................................... Invested in: etc.......
  5. 5. The PresentEntrepreneurial Game Distribution Group 70+ employees and growing
  6. 6. The Existence of Platform Patterns
  7. 7. Platforms are just like Countries
  8. 8. #1 Rules & Regulation #2 Growth & Decline #3 Competition#4 Democratic vs. Dictatorial #5 You pay tax!
  9. 9. Countries =platforms without underlying technology
  10. 10. “a favorite theory of mine – to wit, that no occurence is sole and solitary, but is merely a repetition of a thing which has happened before, and perhaps often.“ - Mark TwainHistory repeats itself!
  11. 11. Platforms createEcosystems
  12. 12. #1New platform emerges
  13. 13. #2New technology standards
  14. 14. #3New platform policies & rules
  15. 15. #4New audiences & usage patterns
  16. 16. } Specia lized k nowled#2 ge nee d ed+#3+#4=#5New organizations emerge-> ecosystem created
  17. 17. 6 importantPlatform Patterns
  18. 18. #1 Platform Hype-Cycle
  19. 19. rm do wn of platfo ational up & serBe awar e of the irr r in vestments, u con sequences foexpe ctations and . t, an d competitiona cquisition cos
  20. 20. #2 Focus: from Marketing to Product
  21. 21. r u ninformed useNew product = ser Old produc t = informed u
  22. 22. ! g wins on new platforms rod uct over time.Marketin to b uild the best pUse initial success
  23. 23. #3 Wild-Wild-West
  24. 24. 200 8 Master Class:
  25. 25. the s uccessful in gies can be highlyAggr essive Strate Pl atform Times .Wild-Wild -West of early
  26. 26. #4 Increasing Power of the Owner
  27. 27. re and always be awa isin g platforms – s!Be early on prom wh ich is not your sin ess in a housethat you do bu
  28. 28. #5 Acceleration
  29. 29. an on ill he at up faster th mo bile gaming wC ompetition in re .any other platform befo
  30. 30. #6 From Platform-Specificity to Audience & Genre Focus
  31. 31. Power shift: from platform to aud ie nce.
  32. 32. rm inat e early platfo -focused pla yers will dom tform-knowled gePlatfrom pla will pass afterdays . Dominanceturns into a commodity.
  33. 33. Outloo k
  34. 34. Old
  35. 35. New
  36. 36. Key to future success:Focus on a specific audience & genre
  37. 37. Thanks, Offenbach!jb@hitfox-ventures.com

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