If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
4. Search Engine Tools Created by NineByBlue.com Google Webmaster Central http://www.google.com/webmasters Microsoft Live Search Webmaster Center http://webmaster.live.com Yahoo! Site Explorer http://siteexplorer.search.yahoo.com Google Analytics http://www.google.com/analytics Google Search http://www.google.com
5. Ranking and Diagnostic Tools Created by NineByBlue.com SEOBook Rank Checker http://tools.seobook.com/firefox/rank-checker/ Firefox Web Developer Toolbar https://addons.mozilla.org/en-US/firefox/addon/60 Firefox Firebug http://getfirebug.com/ Firefox Live HTTP Headers https://addons.mozilla.org/en-US/firefox/addon/3829 Google Search http://adlab.msn.com/Keyword-Forecast/default.aspx http://janeandrobot.com/resources
9. Crawling Lack of discovery Crawl inefficiency URL issues (infinite, redirects, dynamic) Inaccessible links Indexing Duplication Extraction issues Lack of exposed content Non-optimized media Ranking Display issues Lack of quality links Guidelines violations Non-focused content
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11. Crawling Indexing Ranking Which pages have the search engines crawled? What kind of pages are they? Has the search engine indexed all of the crawled pages? How’s the search engine traffic?
12. Benchmarking Top ten queries that bring search traffic Search results position URL that ranks
35. How’s the Search Engine Traffic? Overall Percentage Percentage Non-Branded
36. Do You Rank For the Right Things? arbor snowboards snowboard Google 1 49 500+ Yahoo 1 80 500+ Live Search 3 128 500+
37. If ranking loss… Drop For All Keywords Does the site rank for different queries than before? Did you substantially change the site content? Did you change the underlying site infrastructure? Was there a large change in linking behavior? Could there be a penalty? Drop For Only Some Keywords Do different pages rank highest than used to rank before? Are the pages that used to rank still indexed?
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39. The Webmaster Guidelines http://google.com/support/webmasters/bin/answer.py?answer=35769 Common Definition of Spam On page schemes Keyword stuffing Fake/ stolen content Hidden text Hidden links Cloaking Linking schemes Paid Links Link exchanges Doorway pages Deceptive redirects
47. Ninebyblue.com Twitter.com/vanessafox Jane and Robot Developer Summit June 12 th , 2009 – San Francisco FREE for SMX attendees! janeandrobot.com Twitter.com/janeandrobot
Notas del editor
who in audience is: seo Dev Product Know a lot about seo, etc.