Social media for the family violence sector training

1. Social media
for the
family violence sector

2. Outline
 Session 1: Social media, nonprofits and
the family violence sector
 9.30am – 10.15 am
 Introductions
 What is “social media” in 2011?
 Nonprofits and social media
 Who uses it in the sector?
© Domestic Violence Resource Centre Victoria
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3. Outline
 Session 2: Is it for us?
 10.15am – 10.45am
 Should we use it?
 Facebook and Twitter: similar and different
 Who is your audience?
 Morning tea 10.45
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4. Outline
 Session 3: Facebook
 11am – 11.45am
 Facebook pages vs profiles vs groups
 Set up a Facebook Page
 Recent changes to Pages
 Manage: posts, pages, comments
 Measure your impact: Insights
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5. Outline
 Session 4: Twitter
 11.45am – 12.30pm
 Set up a Twitter account
 Conventions: tweet, RT, #hashtags
 Manage: software, followers, follows
 Measure your impact
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6. Outline
 Session 5: Special concerns for the family
violence sector
 12.30pm – 1pm
 Integration into your other communications
 What ifs...?
 Social media policy
 How much time will this take?
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7. Outline
 Session 6: Q & A
 1pm – 1.30pm
 Answer questions on board
 New questions from the floor
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8. What to bring to
this training
If your organisation does not have Facebook and
Twitter
 The link to checking your work email remotely
 A JPG, GIF or PNG file or your work logo
If your organisation already has Facebook and Twitter
 The email and login to your organisation’s
Facebook and Twitter
(this is so you can be made a co-adminstrator)
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9. Training wiki
http://dvrcvsocialmedia.wikispaces.com
 Powerpoint
 Links
 Videos
Computer use during training
 Please put computers in “standby” mode
unless we‟re working on them - we‟ll let you
know when to wake them up!

10. © Domestic Violence Resource Centre Victoria

11. Outline
 Session 1: Social media, nonprofits and
the family violence sector
 9.30am – 10.30 am
 Introductions
 What is “social media” in 2011?
 Nonprofits and social media
 Family violence organisations and social
media: examples, opportunities and special
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concerns 11

12. What is social media in 2011?

16. What about nonprofits and
social media?
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18. How networked is your organisation?
Can those networks transfer to social
media?
What new networks are possible?

19. The family violence sector and
social media
Who‟s using it now?
Australia: examples
 DVRCV: Twitter, Facebook
 Enough is Enough: Twitter, Facebook
 White Ribbon Foundation: Twitter,
Facebook

20. Related sectors and social
media
Australia: examples
 WIRE: Facebook, Twitter
 WHIN: Facebook
 PILCH: Facebook, Twitter
 Headspace: Facebook, Twitter
 Australian Law Reform Commission:
Twitter, Facebook

21. The family violence sector and
social media
Overseas: examples
 It‟s not OK (NZ) : Facebook
 Sophie Elliot Foundation (NZ): Facebook,
Twitter
 Prevent Connect (USA): Facebook, Twitter
 Bell Bajao/Ring the bell (India): Facebook,
Twitter
 That‟s Not Cool (USA): Facebook, Twitter
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24. Outline
 Session 2: Is it for us?
 10.15am – 10.45am
 Should we use it? Why? Which one?
 Who is your audience?
 How can we use social media?
 Facebook and Twitter: similar and different
 Morning tea 10.45
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25. Should your organisation
use social media?
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27. Why?
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28. Why use social media?
 Be where most people are already online
 Be in online spaces that may be safer
than your website
 Be in online spaces that are more
intimate and friendly - our work is about
relationships. These spaces, especially
Facebook, are also about relationships.
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30. Ok, which one?
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31. Ok, which one?
 140 characters of text
 Daily average time on site (US) 8
minutes
 Speak to everyone in your network or
a single individual/organisation
 More city-based than regional
 More likely to attract strangers and
other organisations
 „Tweets‟ more likely to go viral,
especially with „hashtags‟ #DearJohn
 Listed more in Google search results
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 Used more in a crisis

32. What should we use?
 Unlimited length of „status updates‟, as
well as photos, videos and events
 Daily average time on site (US) 32.2
minutes
 'Wall' is more interactive
 City-based and regional
 Attract people you know and strangers
 Can get large numbers of fans/'LIKES'
much faster, especially around an
event eg Vindaloo Against Violence
(AUS)
 People will search for your event on 32
Facebook + want to invite their friends

33. Who is your audience?
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34. What audiences do your print
and online publications target?
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35. Audience
 Same as your other communications? Eg...
 People experiencing violence in their relationships
 And their family and friends
 A certain geographic area eg local community
 Volunteers
 Other nonprofits and government
 Funders
 Other staff in your organisation
 Chance of getting new audiences? eg
 People interested in your mission
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 Nonprofits overseas

36. How can we use
social media?
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37. To share your information
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38. To share MANY KINDS of
information - including photos
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39. To share other’s information
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40. To grow your audience
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41. To relate to your audience
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42. To share your opinion
(strategically)
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43. To support and promote other
organisations
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44. To thank other organisations for their
support
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45. To strike up a conversation with
your audience
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46. To ask one person or
organisation a question
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47. To reply to a question or
comment
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48. To show that you’re friendly and
approachable
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49. Outline
 Session 3: Facebook
 11am – 11.45am
 Facebook pages vs profiles vs groups
 Set up a Facebook Page
 Recent changes to Pages
 Manage: posts, pages, comments
 Measure your impact: Insights
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50. Facebook
 3 ways to be on Facebook
1. Profile: individuals
2. Group: clubs, groups
3. Page: non-profit organisation, business,
celebrity, product, government
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51. Facebook: Profile
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52. Facebook: Profile
 An individual‟s listing on Facebook
 You must have a Profile to create a
Group or a Page for a nonprofit
 You must have a profile to interact there
eg be friends with others on Facebook, to
comment or „LIKE‟
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53. Facebook: group
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54. Facebook: group
 members can participate in communal
activities like group chat, e-mail lists,
document sharing and group photo-
tagging
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55. Facebook: Page
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56. Facebook: Page
 Similar to a profile but for an organisation
 The face of your organisation on
Facebook
 You can add “status updates”, photos,
links, videos to your “Wall”
 Others can add things to your “Wall” too
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57. How do people interact with
your Facebook page?
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58. How do people interact with
your Facebook page?
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59. How do people interact with
your Facebook page?
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60. How do people interact with
your Facebook page?
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61. How do people interact with
your Facebook page?
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62. Why have a Facebook Page?
 be on one of the top five websites on the internet
 organisations must reach people where they are – don’t
expect them to come to you (to your website)
 increase your network of supporters, volunteers, donors
 acknowledge/promote other organisations in your network
 fans and organisations can interact with you
 easy way to upload/link to content
 advertise upcoming events easily
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 quickly send a message to a large list

63. How to set up a Facebook page

64. © Domestic Violence Resource Centre Victoria

65. Your organisation Make a new
has a Page? OR page
Login to Facebook Sign into Facebook >
as your Web worker Search for any page >
Scroll to bottom “Make
a page for my
Search for your business”
organisation‟s Page
Look at your OR (not a Facebook
organisation‟s status member)
updates. go to Facebook.com
> Make a page
THINK ABOUT…
Who is each update Upload your logo and
directed at? enter basic
Are all your audiences information
covered?

67. © Domestic Violence Resource Centre Victoria

68. Write a Facebook status
(either live or for the future)
 Who is your audience for this update?
 Go to your organisation‟s website.
Find something relevant to this audience
 Useful content
 Upcoming event or workshop
 An inspirational quote or story
 Copy and paste the URL to Facebook
 Write about it in the Status update. Start with a
question.

70. Recent changes to Facebook
pages (Feb 2011)
 Layout:
 photo strip above Wall
 No tabs
 Shows your organisation type
 Post and comment on other organisation‟s Walls
as your organisation/brand
 Names of people who LIKE you no longer display
to non-Admin people

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73. Facebook Insights: tracking

74. Facebook best practice
 Configure your Page's "Settings" to allow more
participation.
 Select a username that matches your
organisation‟s website. (after 25 fans/LIKES)
 Use "Favourite pages“ to build partnerships on
Facebook.
 Limit Status Updates to 1-2/day
 Ask your Board, staff and volunteers to regularly
LIKE and post links or comments on your Page.
 Post powerful statistics and inspirational quotes.

75. Outline
 Session 4: Twitter
 11.45am – 12.30pm
 Make a Twitter account
 Conventions: tweet, RT, #hashtags
 Manage: software, followers, follows
 Measure your impact
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79. Twitter lingo
 Tweet and Retweet
 To follow and Followers
 Mentions
 #hashtags
 Direct messages
 Lists
 Mentions
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82. Follow people
Already have a Twitter account? Don't have a Twitter account
Go to http://twitter.com yet? Go to http://twitter.com
1. Sign in. 1. Click “Sign up”
2. Look at your Twitter page. 2. Follow the steps to set up a
It shows the tweets of all the Twitter account and upload
people you follow your logo. (If unsure, ask a
(and your own tweets). trainer your Twitter name.)
3. Click on someone‟s profile. 3. Look at
http://twitter.com/dvrcv
4. Look at their followers.
4. Follow 2 other interesting
5. See anyone interesting? organisations or people
Follow 2 people.

83. The art of the tweet
Stalking is serious. Please
learn the facts:
http://bit.ly/fiiVid
By @loveisrespect

84. The art of the tweet
#beinghomelessisnotacrime:
thanks 4 objecting to @yrcouncil
criminalising homelessness
@VCOSS @urbanseed
@VinniesVictoria

85. The art of the tweet
WHIN staff are attending
'Strengthening Risk
Management' Family Violence
Sector Briefing by DHS.
By @WHINwomen

86. The art of the tweet
You deserve a healthy, happy
relationship. This year, settle for
nothing less. http://ow.ly/3E5PT
By @loveisrespect

87. The art of the tweet
Within 1hr of Milwaukee? Belong
to service group or non-profit who
has guest speakers? Let me know.
#AskFirst
By @DateSafeProject
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88. The art of the tweet
How you might feel after a natural
disaster : Beyond Blue's helpcard
#vicfloods (via @mymilkspilt )
http://bit.ly/eMhmdj
By @dvrcv
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89. The art of the tweet
RT @accease: @msmagazine Hat
the way #prolife constructs
#prochoice as anti life. I am
neither anti-family or anti-life, just
#prochoice.
By @msmagazine
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90. The art of the ‘RT’ retweet
RT @dvrcv Interesting questions
raised by @AusLawReform re:
family violence & Comm laws &
privacy, child support
http://bit.ly/iaQoOd
By @VicLawReform

91. The art of the ‘RT’ retweet
Footballers listen up! RT
@lovegoodbadugly: "Drinking is
not a crime. Rape is."
http://bit.ly/gvfHIR
By @JennyEjlak

92. The art of the ‘RT’
RT @dvrcv: Protecting children
with changes to Australian
family law: have your say
http://bit.ly/hz7nyL #FVI
#lawreform #Auslaw
By @VicLawReform

93. © Domestic Violence Resource Centre Victoria

94. Go to twitter.com
1. Break into pairs.
2. Choose one of your audiences
3. Go back to your website
4. Find a webpage that's handy and useful for your
audience
5. Write a tweet that starts with a question.
6. Copy your webpage link into your tweet.
7. Tweet it.

95. © Domestic Violence Resource Centre Victoria

96. Fix this tweet!
Click here to see our latest
blog post
http://bitly.com/5757

97. Software to update Twitter
• You can just use Twitter.com
• But some software organises things better
• iPhone and Androiad apps, tweet on the go
• Displays your followers, new followers, searches,
mentions and favourites
• Eg Tweetdeck, Echofon (iPhone)

98. Screenshot of tweetdeck showing mentions, etc

99. Outline
 Session 5: Special concerns for the family
violence sector
 12.30pm – 1pm
 What information do I share on Facebook and/or Twitter
 Integration into your other communications
 What ifs...?
 Social media policy
 How much time will this take?
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101. Recap: use existing content
 What do you already communicate to your various
audiences?
 eNewsletter items
 Printed newsletter, publications, research, reports
 Website content: pages + News + Media Releases
“DVRCV‟s Summer Quarterly newsletter out now –
general feature articles on young people, violence prevention
and technology http://dvrcv.org.au/quarterly”
“How does a #2 song sell violence as part of a romantic
specific relationship? DVRCV Quarterly article on Eminem
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and Rihannon‟s latest video http://linkhere”

102. Recap: use existing content
 Stories and quotes
“DVRCV‟s Summer Quarterly newsletter out now –
feature articles on young people, violence
prevention and technology
http://dvrcv.org.au/quarterly”
“How does a #2 song sell violence as part of a
romantic relationship? DVRCV Quarterly article
on Eminem and Rihannon‟s latest video
http://linkhere”
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104. Recap: make new content
 Your organisation‟s opinions
 Commentary on news
 Staff recommending websites, articles,
videos, books
 Your organisation‟s activities
 Staff reporting back on events or training
they went to
 Informal stuff happening around the office
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105. Recap: make new content
 Promote and celebrate your organisation
 Help us reach 150 fans!
 Great feedback from our training on Social
Media http://bitly.com/fhdk3 “Quote from
attendee here”
 Chat with and relate to your audience
 Informal stuff happening around the office
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107. Recap: borrow content
 How do I find other people‟s content?
 Email newletters from other orgs
 Google alerts
 Blogs (subscribe with RSS)
 Twitter

108. Integrate social media into your
existing communcations
 Anywhere your website is mentioned, add
your social media
• All staff email signatures
• Website
• Publications
• eNews
• Business cards (after a while)
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112. What if someone out there...?
 Q: Addresses you directly on Twitter or
Facebook– with a comment or question.
 A: Answer them
 Q: Writes something hateful on your Facebook
wall?
 A: Ignore (Twitter) or delete & report (Facebook)
 Q: Asks for your help urgently.
 A: Answer them when you get to it. Put info about
000 & crisis numbers in your profile.

113. What if someone out there...?

114. Social media policy
 An overview of why and how your organisation
uses social media
 The 'rules‟ and guideliness of use eg
 Who does updates generally
 Do Status Updates or Tweets need approval?
 Etiquette re new followers, commenters
 Consequences re breaches of policy

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117. How long will all this take?

118. Outline
 Session 6: Q & A
 1pm – 1.30pm
 Answer questions on board
 New questions from the floor
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119. Flickr credits
 Question mark:by Macarena Carrasco
http://www.flickr.com/photos/room_onfire/403830
495/sizes/z/
 Yes we can by: Elaine Adolfo
http://www.flickr.com/photos/elemente/227049752
0/

120. Statistics
 SEO study into Facebook vs Twitter (US)
 http://www.onlineprnews.com/news/23990-
1267552388-facebook-vs-twitter-for-business-
social-media-marketing-strategy-study.html