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The Road to 2.7
            Jane Wells
            Automattic
Before and After


2.5/2.6



 2.7
The Map: May


Usability Testing:
WordPress 2.5


      May              June           July/August         August   September/October   November




Usability Testing: WordPress 2.5
•   Third Party: Ball State University’s Center for Media Design

•   Usability review of WordPress 2.5

•   Low-hanging fruit prototype development

•   Usability testing (with eye tracking) of 2.5 and prototype

•   Analyze findings, recommendations for improvement
Eye Tracking

•   Desktop system

•   Two cameras
    (facial recognition,
    reflection of laser)

•   X/Y coordinates,
    timecode

•   Variety of outputs
2.5 Test Results

• Participants rated WordPress as very easy to use
 despite having issues with specific elements
• Navigation structure ambiguity sometimes caused
 disorientation
• Dashboard not considered useful
• Excessive scrolling caused annoyance and additional
 work on Write screen
• Action links not always intuitive (example: commenter
 name to edit comment)
• Media management a sore point across the board
The Map: June


                      Crazyhorse
Usability Testing:
                      Prototype
WordPress 2.5
                     Development


      May               June           July/August   August   September/October   November




Crazyhorse Prototype Development
•   Select interaction model, general layout

•   Identify high-priority screens

•   Brainstorm new functionality

•   Rapid design iteration and development
Superfast Prototyping
•   Determine Navigation Model
•   Select Screens/Elements to Redesign
•   Wireframe/Review/Revise
Result: Crazyhorse
        •   Left hand navigation

        •   Drag and drop Dashboard

        •   Modified screen layouts

        •   Increased vertical workspace

            above fold

        •   Simplified media upload process
The Map: July/August


                      Crazyhorse
Usability Testing:                    Usability Testing:
                      Prototype
WordPress 2.5                           Crazyhorse
                     Development


      May               June            July/August        August   September/October   November




 Usability Testing: Crazyhorse
 •    Participants use Crazyhorse at home

 •    Usability testing with eye tracking in lab

 •    Comparative analysis

 •    Presentation of results
Crazyhorse Test Results
          • All actions completed faster than in 2.5
          • Every participant preferred Crazyhorse

          “I love it.”
          “It’s definitely better.”
          “It just seems to flow better.”
          “More organized.”
          “It’s more extensible.”
          “Easier to navigate.”
          “More efficient use of space.”
          “Seems more modern, friendlier.”  
          “Looking forward to using some of
          these features on a daily basis!”
The Map: August


                      Crazyhorse                             Merge
Usability Testing:                  Usability Testing:
                      Prototype                          Crazyhorse with
WordPress 2.5                         Crazyhorse
                     Development                              Trunk


      May               June            July/August          August        September/October   November




 Merge Crazyhorse with Trunk
 •    Don’t wait to improve interface

 •    Reduce parallel development

 •    Focus on user feedback
The Map: September/October


                      Crazyhorse                              Merge           WordPress 2.7
Usability Testing:                   Usability Testing:
                      Prototype                           Crazyhorse with      Design and
WordPress 2.5                          Crazyhorse
                     Development                               Trunk          Development


      May               June           July/August            August        September/October   November




 WordPress 2.7 Design and Development
 •    Refine structure/design and feature set (wireframes)

 •    User surveys (navigation, features)

 •    New visual design

 •    Icon design contest
Making Decisions
The Map: November

                      Crazyhorse                            Merge           WordPress 2.7
Usability Testing:                 Usability Testing:                                         Usability Testing:
                      Prototype                         Crazyhorse with      Design and
WordPress 2.5                        Crazyhorse                                               WordPress 2.7
                     Development                             Trunk          Development


      May               June          July/August           August        September/October      November




   Usability Testing: WordPress 2.7
  •    Confirm improved ease of use

  •    Continue refining design/features

  •    Catalog improvements for 2.8

  •    Prepare for launch
WordPress 2.7

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WordPress: The Road To 2.7

  • 1. The Road to 2.7 Jane Wells Automattic
  • 3. The Map: May Usability Testing: WordPress 2.5 May June July/August August September/October November Usability Testing: WordPress 2.5 • Third Party: Ball State University’s Center for Media Design • Usability review of WordPress 2.5 • Low-hanging fruit prototype development • Usability testing (with eye tracking) of 2.5 and prototype • Analyze findings, recommendations for improvement
  • 4. Eye Tracking • Desktop system • Two cameras (facial recognition, reflection of laser) • X/Y coordinates, timecode • Variety of outputs
  • 5. 2.5 Test Results • Participants rated WordPress as very easy to use despite having issues with specific elements • Navigation structure ambiguity sometimes caused disorientation • Dashboard not considered useful • Excessive scrolling caused annoyance and additional work on Write screen • Action links not always intuitive (example: commenter name to edit comment) • Media management a sore point across the board
  • 6. The Map: June Crazyhorse Usability Testing: Prototype WordPress 2.5 Development May June July/August August September/October November Crazyhorse Prototype Development • Select interaction model, general layout • Identify high-priority screens • Brainstorm new functionality • Rapid design iteration and development
  • 7. Superfast Prototyping • Determine Navigation Model • Select Screens/Elements to Redesign • Wireframe/Review/Revise
  • 8. Result: Crazyhorse • Left hand navigation • Drag and drop Dashboard • Modified screen layouts • Increased vertical workspace above fold • Simplified media upload process
  • 9. The Map: July/August Crazyhorse Usability Testing: Usability Testing: Prototype WordPress 2.5 Crazyhorse Development May June July/August August September/October November Usability Testing: Crazyhorse • Participants use Crazyhorse at home • Usability testing with eye tracking in lab • Comparative analysis • Presentation of results
  • 10. Crazyhorse Test Results • All actions completed faster than in 2.5 • Every participant preferred Crazyhorse “I love it.” “It’s definitely better.” “It just seems to flow better.” “More organized.” “It’s more extensible.” “Easier to navigate.” “More efficient use of space.” “Seems more modern, friendlier.”   “Looking forward to using some of these features on a daily basis!”
  • 11. The Map: August Crazyhorse Merge Usability Testing: Usability Testing: Prototype Crazyhorse with WordPress 2.5 Crazyhorse Development Trunk May June July/August August September/October November Merge Crazyhorse with Trunk • Don’t wait to improve interface • Reduce parallel development • Focus on user feedback
  • 12. The Map: September/October Crazyhorse Merge WordPress 2.7 Usability Testing: Usability Testing: Prototype Crazyhorse with Design and WordPress 2.5 Crazyhorse Development Trunk Development May June July/August August September/October November WordPress 2.7 Design and Development • Refine structure/design and feature set (wireframes) • User surveys (navigation, features) • New visual design • Icon design contest
  • 14. The Map: November Crazyhorse Merge WordPress 2.7 Usability Testing: Usability Testing: Usability Testing: Prototype Crazyhorse with Design and WordPress 2.5 Crazyhorse WordPress 2.7 Development Trunk Development May June July/August August September/October November Usability Testing: WordPress 2.7 • Confirm improved ease of use • Continue refining design/features • Catalog improvements for 2.8 • Prepare for launch