Impact of Blogs and Social Networking Sites to Businesses by Janette Toral

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Delivered this talk focusing on blogging and social media at the "TEEN NEGOSYO E-NTREPRENEURSHIP: JUST A CLICK AWAY" event at Teachers Camp, Baguio City August 6, 2010. More than a thousand high school students and teachers from all over the Philippines attended the event. The event is organized by the Philippine Center for Entrepreneurship, Department of Education–Center of Students and Co-Curricular Affairs, Department of Trade and Industry–Philippine Trade Training Center, and The Master’s Lighthouse Foundation.

Empresariales

Impact
of
Blogs
and
Social

Networking
Sites
to
Business

(Magic
Eight
Balls)

Jane>e
Toral

h>p://www.bloggingfromhome.com

#1
A
person

can
derive

income
from

blogging.

Ukaymanila.com

#2
Blogs
can
be
a

tool
to
promote

your
business.

#3
Business
can
adverNse
in
blogs.
Bloggers

can
earn
via
ad
networks,
display
ads.

Links
per
post

Text
link
is
added

within
a
blog
post

Review
or
feature

Write
about
a

product,
service,

event
or
experience

Sitewide
ad

Image
or

text
ad

viewable
on

all
pages
in

the
site.

Join
adverAsing

network
that
pays

per
impression
or

click
like
Google

AdSense

Social
media
is
changing
the
rules
of

engagement

Base:
Past
month
Internet
users
aged
10+
across
Na7onal
Urban
Philippines

Source:
Yahoo!-‐Nielsen
Net
Index
2010

Do
you
know
what
people
say
about
you?

New
e-‐mail
markeNng
systems
like
Flowtown.com
has
also
integrated
social
media
component.

Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Blog
category)

1st
place:
Mommy
Talks
by
Precious
BahinNng

h"p://www.mommytalks.net/2010/01/real-‐leaf-‐paparazzi.html

Winner
of
DigitalFilipino
Social
Networking
Awards
2010

(Media
VoNng
category)

BACKGROUND
Apl de Ap + MTV Asia + PH DOT
were in search for the next unsigned
PINOY ARTIST

Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Social
Network
category)

#6
Users
can
leave
reviews
about
you,
good
and
bad.

#7
Users
through

blogs
and
social

networks
can

inﬂuence
search

engine
results.

Twi>er
stream

Thank
you!

h>p://www.e-‐commercephilippines.com

h>p://www.searchproﬁleindex.com

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Impact of Blogs and Social Networking Sites to Businesses by Janette Toral

1. Impact of Blogs and Social Networking Sites to Business (Magic Eight Balls) Jane>e Toral h>p://www.bloggingfromhome.com

2. What is a blog?

3. #1 A person can derive income from blogging.

4. Ukaymanila.com #2 Blogs can be a tool to promote your business.

5. #3 Business can adverNse in blogs. Bloggers can earn via ad networks, display ads.

6. Links per post Text link is added within a blog post

7. Review or feature Write about a product, service, event or experience

8. Sitewide ad Image or text ad viewable on all pages in the site.

9. Join adverAsing network that pays per impression or click like Google AdSense

10.

11.

12. #4 Dominate social media.

13. Social media is changing the rules of engagement Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010 Do you know what people say about you?

14. #5 Use social networks to inﬂuence.

15.

16. New e-‐mail markeNng systems like Flowtown.com has also integrated social media component.

17. Winner of DigitalFilipino Social Networking Awards 2010 (Blog category)

18. 1st place: Mommy Talks by Precious BahinNng h"p://www.mommytalks.net/2010/01/real-‐leaf-‐paparazzi.html

19. Winner of DigitalFilipino Social Networking Awards 2010 (Media VoNng category) BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTIST

20.

21. Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)

22.

23. #6 Users can leave reviews about you, good and bad.

24. #7 Users through blogs and social networks can inﬂuence search engine results. Twi>er stream

25.

26.

27. h>p://developers.facebook.com/plugins

28. #8 GlobalizaNon of the individual

29. Thank you! h>p://www.e-‐commercephilippines.com h>p://www.searchproﬁleindex.com

Impact of Blogs and Social Networking Sites to Businesses by Janette Toral

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Impact of Blogs and Social Networking Sites to Businesses by Janette Toral