Janette Toral gave this talk at the Digital Pangasinan ICT Congress last November 25, 2011 at Capitol Town Complex, Lingayen, Pangasinan.

1. Introduc)on
to
Technopreneurship
Jane3e
Toral
h3p://www.digitalfilipino.com

2. “The
use
of
technology
as
an
integral
and
key
element
in
the
transforma6on
of
goods
or
services.”
–
Randall
Stross

3. The
Need
• Working
professionals
wan)ng
to
earn
from
the
side.
• Home-­‐based
individuals
wan)ng
to
earn
on
their
own.
• Desire
to
earn
full-­‐)me
online.
• Quick-­‐fix
income
online.
• Long-­‐term
income
online.
www.homebasedelite.com

5. h3p://www.architerra.org
#1
Thou
shall
give
quality
content.

6. Membership
Fees
#2
Context
is
king.
www.homebasedelite.com

7. #3
Be
relevant
to
your
audience.

8. #4
Encourage
parCcipaCon,
add
fun.

9. #5
Be
a
guide,
remove
frustraCon.

10. #5
Be
a
trusted
soluCon
and
community.

11. h3p://digientrepreneur.com
#6
Provide
convenience.

12. #7
Keep
tesCng
and
measure.

13. #8
Build
an
audience.

14. #9
Get
inspira)on
from
others.
Photo
credit:
PinayAds.com

15. Despite
this
stability,
overall
engagement
is
on
the
rise.
Social
networking
now
dominates…
Select
Monthly
Online
AcCviCes
(%)
2009
2010
2011
Visi)ng
Social
Networking
sites
51*
53
82
Search
58
76
80
Instant
messaging
63
68
69
Internet
Portal
54
73
67
Visi)ng
public
chat
rooms
54
67
65
Email
63
65
64
Played
games
online
53
45
54
Listen
to
songs
in
music
websites
-­‐
-­‐
45
Downloaded
or
uploaded
music
files
online
25
37
37
Shared/posted
something
online
that
you
created
15
24
36
#10
Know
what’s
hot?
Ac)vi)es
showing
significant
increase
at
95%
confidence
levels
between
2009
and
2011
*
Note.
The
2009
figure
for
social
networking
includes
community
groups
/forums
Base:
Past
month
Internet
users
aged
10+
across
Na)onal
Urban
Philippines
Source:
Yahoo!-­‐Nielsen
Net
Index
2010,
2011

16. h3p://bit.ly/jamflores
#11
Change
the
Educate
the
market,
rules
of
the
show
poten)al.
game.

17. #12
Keep
innovaCng.

18. Source:
Business
Model
Genera)on
book
–
h3p://businessmodelgenera)on.com

19. Source:
Business
Model
Genera)on
book
–
h3p://businessmodelgenera)on.com

20. Source:
Business
Model
Genera)on
book
–
h3p://businessmodelgenera)on.com

21. DigitalFilipino
Start-­‐Up
100
Project
Business
Model
Canvas
Online
bootcamp
Experienced
Personal
DigitalFilipino
Successful
prac))oners
as
rela)onship
Members
as
entrepreneurs
mentors.
mentors
/
angel
Angel
investor
wan)ng
to
investors
recruitment
Minimal
switch
to
Hands-­‐on
angel
bureaucracy
investor.
investors.
Interna)onal
incubators.
People
wan)ng
Virtual-­‐friendly
Personal
support
for
their
Funding
E-­‐Learning
technopreneur
network
plagorm.
venture.
Prospect
E-­‐Learning
screening
plagorm
Webinar
plagorm
Minimum
of
1%
share
or
Mentoring
sessions
P100,000
successful
referral
investor
fee.
Nego)a)ons

22. Curiosity
=
Vision
• Ask
ques)ons
• Be
a
dreamer
• Choices
and
explora)on
8
Simple
Secrets
to
Raising
Entrepreneurs
book
by
Mary
Joy
Canon-­‐Abaquin

23. Crea)vity
=
Innova)on
• Always
seek
to
develop
new
ideas
and
improve
processes.
• Be
flexible
and
resourceful.
• Crea)ve
imagina)on
8
Simple
Secrets
to
Raising
Entrepreneurs
book
by
Mary
Joy
Canon-­‐Abaquin

24. Competence
=
passion
• Ac)vely
pursue
interest
and
desires
• Be
aware
of
unique
intelligences
• Cul)vate
leadership
skills
8
Simple
Secrets
to
Raising
Entrepreneurs
book
by
Mary
Joy
Canon-­‐Abaquin

25. Commitment
=
determina)on
and
perseverance
• Always
do
your
best
and
work
hard.
• Be
in
charge.
• Con)nue
to
be
a
lifelong
learner.
8
Simple
Secrets
to
Raising
Entrepreneurs
book
by
Mary
Joy
Canon-­‐Abaquin

26. Compassion
=
mo)va)on
• Always
think
of
how
you
can
improve
people’s
lives.
• Believe
that
the
Filipino
can.
• Care
about
others.
8
Simple
Secrets
to
Raising
Entrepreneurs
book
by
Mary
Joy
Canon-­‐Abaquin

27. h3p://slideshare.net/jane3etoral

28. Have
fun!
Download
handout
at
h3p://www.slideshare.net/jane3etoral
h3p://www.e-­‐commercephilippines.com
h3p://www.searchprofileindex.com