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Lessons	
  Learned	
  in	
  Playing	
  
        Empire	
  Avenue	
  
            Jane6e	
  Toral	
  
h6p://www.empireavenue.com/jane6etoral	
  
If	
  I	
  can	
  restart	
  and	
  play	
  the	
  game	
  all	
  
  over	
  again,	
  this	
  is	
  how	
  I	
  will	
  do	
  it.	
  
Spice	
  up	
  your	
  Profile	
  
                 •  Add	
  a	
  photo,	
  website,	
  
                    and	
  your	
  bio.	
  
                 •  Connect	
  your	
  social	
  
                    networking	
  profiles.	
  
                 •  Update	
  your	
  status	
  
                    regularly.	
  
Invest	
  Strategically	
  

•  Use	
  1000	
  porKolio	
  limit	
  
   to	
  invest	
  in:	
  
     –  Leaders	
  (Share	
  Price)	
  
     –  Index	
  CEO	
  /	
  President	
  /	
  
        CFO	
  /	
  Vice	
  Presidents	
  
     –  Reciprocate	
  buyers	
  
•  Do	
  a	
  few	
  shares	
  first	
  (10	
  
   to	
  25)	
  and	
  grow	
  
   incrementally	
  from	
  
   there	
  to	
  spread	
  your	
  
   footprint.	
  
Look	
  for	
  AcVve	
  Members	
  
                  •  Join	
  communiVes	
  to	
  
                     meet	
  and	
  learn	
  from	
  
                     others.	
  
                  •  Invest	
  in	
  members	
  who	
  
                     interact	
  on	
  the	
  topic	
  
                     you	
  are	
  in.	
  
                      –  They	
  will	
  noVce	
  you	
  and	
  
                         likely	
  to	
  reciprocate.	
  
User	
  AdverVsing	
  
•  Opportunity	
  to	
  
   introduce	
  yourself	
  
•  Promote	
  your	
  porKolio.	
  
Shareholder	
  Message	
  &	
  Missions	
  
                      •  Send	
  out	
  updates	
  and	
  
                         incenVve	
  missions	
  that	
  
                         rewards	
  shareholders	
  
                         with	
  eaves.	
  
                      •  Crowdsource	
  to	
  an	
  elite	
  
                         audience.	
  
                      •  ParVcipate	
  in	
  missions	
  
                         to	
  observe	
  and	
  learn	
  
                         what	
  works	
  and	
  
                         doesn’t.	
  
Recover	
  from	
  slump	
  
•  Review	
  porKolio	
  
      –  Remove	
  those	
  who	
  did	
  not	
  
         invest	
  back.	
  
      –  Remove	
  low	
  bracket	
  investors	
  
         (per	
  batch)	
  
            •    Below	
  10	
  shares	
  
            •    Below	
  20	
  shares	
  
            •    Below	
  30	
  shares	
  
            •    and	
  higher	
  Vll	
  you	
  recover.	
  
•  Last-­‐in	
  First-­‐out	
  
      –  View	
  “Shareholders”	
  and	
  click	
  
         on	
  “Purchase	
  Time”	
  
      –  PrioriVze	
  acVve	
  traders.	
  
      –  Invest	
  in	
  new	
  buyers	
  who	
  meet	
  
         minimum	
  investment	
  desired.	
  
Are	
  you	
  acVve	
  in	
  Social	
  Media?	
  


 Your	
  daily	
  dividends	
  is	
  Ved	
  to	
  your	
  acVve	
  use	
  of	
  
  social	
  media	
  in	
  and	
  outside	
  of	
  Empire	
  Avenue.	
  

Use	
  Empire	
  Avenue	
  to	
  monitor	
  your	
  social	
  media	
  
                      performance.	
  
7	
  Ways	
  to	
  Engage	
  via	
  Facebook	
  Profile	
  

Use	
  Winston	
  to	
  monitor	
  
                                      •  Post	
  and	
  Reply	
  to	
  status,	
  
                                         photos,	
  videos,	
  links	
  updates	
  
                                      •  Like	
  an	
  arVcle	
  or	
  share	
  links	
  
                                         (useful	
  or	
  odd)	
  
                                      •  ParVcipate	
  in	
  Groups	
  
                                      •  ParVcipate	
  in	
  Pages	
  
                                      •  Join	
  Events	
  
                                      •  Chat	
  with	
  peers	
  and	
  greet	
  on	
  
                                         special	
  occasion.	
  
                                      •  Create	
  a	
  Facebook	
  Page	
  for	
  
                                         your	
  Brand.	
  
7	
  Ways	
  to	
  Engage	
  via	
  Twi6er	
  
Use	
  Kesley	
  to	
  monitor	
  
                                     •  Reply	
  to	
  or	
  post	
  an	
  opinion	
  and	
  
                                        interact.	
  
                                     •  Tweet	
  snippets	
  from	
  event	
  talks	
  
                                        and	
  books.	
  
                                     •  Answer	
  /	
  ask	
  quesVons.	
  
                                     •  Join	
  /	
  organize	
  meet-­‐ups	
  
                                     •  Retweet	
  other	
  interesVng	
  tweets.	
  
                                        (I	
  use	
  Klout	
  and	
  Paper.li	
  to	
  scan	
  
                                        tweets.)	
  
                                     •  Follow	
  or	
  create	
  list	
  to	
  filter	
  
                                        connecVons	
  and	
  content.	
  
                                     •  Recognize	
  followers	
  who	
  reply	
  to	
  
                                        your	
  tweets	
  or	
  retweets.	
  
3	
  Ways	
  to	
  Engage	
  via	
  Flickr	
  
Use	
  Leonard	
  to	
  monitor	
  
                                      •  Share	
  photo	
  sets	
  from	
  
                                         events,	
  places,	
  occasions.	
  
                                         Describe	
  photo	
  and	
  tag	
  
                                         people.	
  
                                      •  Join	
  Groups.	
  Comment	
  on	
  
                                         photos	
  and	
  share	
  via	
  blog.	
  
                                      •  Use	
  apps	
  to	
  share	
  and	
  get	
  
                                         photos	
  (E.g.	
  Share	
  photos	
  
                                         via	
  Tumblr	
  or	
  blogs.	
  Photos	
  
                                         from	
  Foursquare	
  check-­‐in)	
  
3	
  Ways	
  to	
  Engage	
  via	
  YouTube	
  
Use	
  Pixel	
  to	
  Monitor	
  
                                    •  Upload	
  interesVng	
  videos	
  
                                       (tutorials,	
  talks,	
  
                                       performance,	
  1-­‐minute,	
  
                                       funny	
  stuff)	
  
                                    •  Subscribe,	
  like,	
  and	
  
                                       comment	
  on	
  other	
  videos.	
  
                                    •  Share	
  interesVng	
  videos	
  
                                       through	
  your	
  social	
  
                                       network.	
  
6	
  Ways	
  to	
  Engage	
  via	
  Facebook	
  Page	
  
                            •  Status	
  updates	
  (sharing	
  or	
  
                               asking)	
  
                            •  Photos	
  /	
  videos	
  (group	
  or	
  
                               interesVng	
  stuff)	
  
                            •  Links	
  (useful	
  or	
  odd)	
  
                            •  Minimal	
  replicaVon	
  of	
  
                               your	
  profile	
  page.	
  
                            •  Organize	
  offline	
  and	
  
                               online	
  acVviVes.	
  
                            •  Recognize	
  your	
  acVve	
  
                               followers.	
  
6	
  Ways	
  to	
  Engage	
  via	
  LinkedIn	
  
                        •  Keep	
  your	
  profile	
  
                           updated.	
  
                        •  Give	
  recommendaVons.	
  
                        •  ParVcipate	
  in	
  Group	
  
                           discussions.	
  (or	
  create	
  
                           one)	
  
                        •  Give	
  tesVmonials.	
  
                        •  Add	
  applicaVons	
  
                           (events,	
  Slideshare,	
  
                           Bloglink,	
  Tweets,	
  etc.)	
  
                        •  Reply	
  to	
  interesVng	
  
                           status	
  updates.	
  
4	
  Ways	
  to	
  Engage	
  via	
  Foursquare	
  
                        •  Check	
  in	
  /	
  Share	
  what	
  you	
  
                           are	
  doing	
  with	
  photo.	
  (let	
  
                           others	
  know	
  what	
  you	
  like	
  
                           or	
  doing	
  in	
  that	
  place.)	
  
                        •  Share	
  a	
  Vp	
  (be6er	
  if	
  with	
  
                           link	
  to	
  your	
  blog	
  post)	
  
                        •  Follow	
  /	
  Create	
  a	
  List	
  (add	
  
                           your	
  favorite	
  spots	
  and	
  Vps	
  
                           to	
  other	
  visitors.)	
  
                        •  Follow	
  /	
  Create	
  a	
  
                           Foursquare	
  Page	
  for	
  Brands	
  
                           or	
  PersonaliVes.	
  
6	
  Ways	
  to	
  Engage	
  via	
  Blogs	
  
                   •  Comment	
  on	
  blogs	
  (create	
  profiles	
  
                      in	
  Wordpress,	
  Blogger,	
  Tumblr	
  and	
  
                      use	
  your	
  id.)	
  
                   •  Share	
  interesVng	
  content.	
  (I	
  use	
  
                      Tumblr	
  for	
  photos,	
  Wordpress	
  for	
  
                      hobbies,	
  and	
  Blogger	
  for	
  work	
  
                      related	
  stuff)	
  
                   •  React	
  on	
  other	
  blog	
  post	
  by	
  blogging	
  
                      about	
  it.	
  
                   •  Join	
  wriVng	
  projects,	
  blogger	
  
                      contest	
  and	
  promoVons.	
  
                   •  A6end	
  blogger	
  events	
  and	
  meet-­‐
                      ups.	
  
                   •  Connect	
  with	
  fellow	
  bloggers	
  via	
  
                      social	
  media	
  (Facebook	
  Group,	
  
                      Twi6er,	
  etc.)	
  
3	
  Ways	
  to	
  Engage	
  via	
  Instagram	
  
                         •  Like	
  and	
  comment	
  on	
  
                            other	
  photos.	
  
                         •  Use	
  Instagram	
  ediVng	
  
                            tools	
  to	
  make	
  your	
  
                            photo	
  standout	
  and	
  
                            share.	
  
                         •  Share	
  your	
  photos	
  (also	
  	
  
                            to	
  Twi6er)	
  with	
  catchy	
  
                            descripVon.	
  Use	
  
                            hashtags	
  for	
  themaVc	
  
                            groupings	
  with	
  others.	
  	
  
4	
  Ways	
  to	
  Engage	
  via	
  Google+	
  
                        •  Use	
  Circles	
  to	
  group	
  your	
  
                           contacts.	
  Share	
  your	
  
                           circles	
  with	
  others.	
  
                        •  Reply	
  to	
  and	
  post	
  
                           interesVng	
  content	
  
                           (status,	
  photos,	
  links).	
  
                           Share	
  if	
  others	
  can	
  
                           benefit	
  from	
  it.	
  
                        •  Join	
  acVve	
  Hangouts	
  and	
  
                           interact.	
  
                        •  Create	
  Google+	
  Page	
  for	
  
                           your	
  brand.	
  
Why	
  Use	
  Empire	
  Avenue	
  for	
  
                    Monitoring?	
  
•  Have	
  not	
  encountered	
  free	
  tool	
  to	
  monitor	
  
   YouTube	
  and	
  Flickr	
  performance.	
  
•  Has	
  moVvated	
  me	
  to	
  pay	
  a6enVon	
  to	
  other	
  tools	
  
   where	
  points	
  are	
  also	
  taken:	
  	
  
    –  LinkedIn	
  
    –  Foursquare	
  
    –  Google+	
  
    –  Blogs	
  
    –  Instagram	
  
•  Cross	
  check	
  with	
  other	
  free	
  tools	
  like	
  Klout,	
  Peer	
  
   Index,	
  and	
  CrowdBooster.	
  
What	
  to	
  Watch	
  Out	
  For…	
  
•  Set	
  a	
  Vme	
  limit	
  (it	
  can	
  
   get	
  addicVng)	
  
•  Have	
  a	
  clear	
  goal	
  on	
  
   why	
  you	
  are	
  playing..	
  
     –  For	
  me,	
  done	
  with	
  the	
  
        game	
  when:	
  
           •  Max	
  200	
  shares	
  
              investment	
  in	
  1000	
  highly	
  
              compeVVve	
  porKolio	
  
              roster	
  
Let’s	
  Connect!	
  
h6p://www.empireavenue.com/jane6etoral	
  

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Lessons Learned in Playing Empire Avenue

  • 1. Lessons  Learned  in  Playing   Empire  Avenue   Jane6e  Toral   h6p://www.empireavenue.com/jane6etoral  
  • 2. If  I  can  restart  and  play  the  game  all   over  again,  this  is  how  I  will  do  it.  
  • 3. Spice  up  your  Profile   •  Add  a  photo,  website,   and  your  bio.   •  Connect  your  social   networking  profiles.   •  Update  your  status   regularly.  
  • 4. Invest  Strategically   •  Use  1000  porKolio  limit   to  invest  in:   –  Leaders  (Share  Price)   –  Index  CEO  /  President  /   CFO  /  Vice  Presidents   –  Reciprocate  buyers   •  Do  a  few  shares  first  (10   to  25)  and  grow   incrementally  from   there  to  spread  your   footprint.  
  • 5. Look  for  AcVve  Members   •  Join  communiVes  to   meet  and  learn  from   others.   •  Invest  in  members  who   interact  on  the  topic   you  are  in.   –  They  will  noVce  you  and   likely  to  reciprocate.  
  • 6. User  AdverVsing   •  Opportunity  to   introduce  yourself   •  Promote  your  porKolio.  
  • 7. Shareholder  Message  &  Missions   •  Send  out  updates  and   incenVve  missions  that   rewards  shareholders   with  eaves.   •  Crowdsource  to  an  elite   audience.   •  ParVcipate  in  missions   to  observe  and  learn   what  works  and   doesn’t.  
  • 8. Recover  from  slump   •  Review  porKolio   –  Remove  those  who  did  not   invest  back.   –  Remove  low  bracket  investors   (per  batch)   •  Below  10  shares   •  Below  20  shares   •  Below  30  shares   •  and  higher  Vll  you  recover.   •  Last-­‐in  First-­‐out   –  View  “Shareholders”  and  click   on  “Purchase  Time”   –  PrioriVze  acVve  traders.   –  Invest  in  new  buyers  who  meet   minimum  investment  desired.  
  • 9. Are  you  acVve  in  Social  Media?   Your  daily  dividends  is  Ved  to  your  acVve  use  of   social  media  in  and  outside  of  Empire  Avenue.   Use  Empire  Avenue  to  monitor  your  social  media   performance.  
  • 10. 7  Ways  to  Engage  via  Facebook  Profile   Use  Winston  to  monitor   •  Post  and  Reply  to  status,   photos,  videos,  links  updates   •  Like  an  arVcle  or  share  links   (useful  or  odd)   •  ParVcipate  in  Groups   •  ParVcipate  in  Pages   •  Join  Events   •  Chat  with  peers  and  greet  on   special  occasion.   •  Create  a  Facebook  Page  for   your  Brand.  
  • 11. 7  Ways  to  Engage  via  Twi6er   Use  Kesley  to  monitor   •  Reply  to  or  post  an  opinion  and   interact.   •  Tweet  snippets  from  event  talks   and  books.   •  Answer  /  ask  quesVons.   •  Join  /  organize  meet-­‐ups   •  Retweet  other  interesVng  tweets.   (I  use  Klout  and  Paper.li  to  scan   tweets.)   •  Follow  or  create  list  to  filter   connecVons  and  content.   •  Recognize  followers  who  reply  to   your  tweets  or  retweets.  
  • 12. 3  Ways  to  Engage  via  Flickr   Use  Leonard  to  monitor   •  Share  photo  sets  from   events,  places,  occasions.   Describe  photo  and  tag   people.   •  Join  Groups.  Comment  on   photos  and  share  via  blog.   •  Use  apps  to  share  and  get   photos  (E.g.  Share  photos   via  Tumblr  or  blogs.  Photos   from  Foursquare  check-­‐in)  
  • 13. 3  Ways  to  Engage  via  YouTube   Use  Pixel  to  Monitor   •  Upload  interesVng  videos   (tutorials,  talks,   performance,  1-­‐minute,   funny  stuff)   •  Subscribe,  like,  and   comment  on  other  videos.   •  Share  interesVng  videos   through  your  social   network.  
  • 14. 6  Ways  to  Engage  via  Facebook  Page   •  Status  updates  (sharing  or   asking)   •  Photos  /  videos  (group  or   interesVng  stuff)   •  Links  (useful  or  odd)   •  Minimal  replicaVon  of   your  profile  page.   •  Organize  offline  and   online  acVviVes.   •  Recognize  your  acVve   followers.  
  • 15. 6  Ways  to  Engage  via  LinkedIn   •  Keep  your  profile   updated.   •  Give  recommendaVons.   •  ParVcipate  in  Group   discussions.  (or  create   one)   •  Give  tesVmonials.   •  Add  applicaVons   (events,  Slideshare,   Bloglink,  Tweets,  etc.)   •  Reply  to  interesVng   status  updates.  
  • 16. 4  Ways  to  Engage  via  Foursquare   •  Check  in  /  Share  what  you   are  doing  with  photo.  (let   others  know  what  you  like   or  doing  in  that  place.)   •  Share  a  Vp  (be6er  if  with   link  to  your  blog  post)   •  Follow  /  Create  a  List  (add   your  favorite  spots  and  Vps   to  other  visitors.)   •  Follow  /  Create  a   Foursquare  Page  for  Brands   or  PersonaliVes.  
  • 17. 6  Ways  to  Engage  via  Blogs   •  Comment  on  blogs  (create  profiles   in  Wordpress,  Blogger,  Tumblr  and   use  your  id.)   •  Share  interesVng  content.  (I  use   Tumblr  for  photos,  Wordpress  for   hobbies,  and  Blogger  for  work   related  stuff)   •  React  on  other  blog  post  by  blogging   about  it.   •  Join  wriVng  projects,  blogger   contest  and  promoVons.   •  A6end  blogger  events  and  meet-­‐ ups.   •  Connect  with  fellow  bloggers  via   social  media  (Facebook  Group,   Twi6er,  etc.)  
  • 18. 3  Ways  to  Engage  via  Instagram   •  Like  and  comment  on   other  photos.   •  Use  Instagram  ediVng   tools  to  make  your   photo  standout  and   share.   •  Share  your  photos  (also     to  Twi6er)  with  catchy   descripVon.  Use   hashtags  for  themaVc   groupings  with  others.    
  • 19. 4  Ways  to  Engage  via  Google+   •  Use  Circles  to  group  your   contacts.  Share  your   circles  with  others.   •  Reply  to  and  post   interesVng  content   (status,  photos,  links).   Share  if  others  can   benefit  from  it.   •  Join  acVve  Hangouts  and   interact.   •  Create  Google+  Page  for   your  brand.  
  • 20. Why  Use  Empire  Avenue  for   Monitoring?   •  Have  not  encountered  free  tool  to  monitor   YouTube  and  Flickr  performance.   •  Has  moVvated  me  to  pay  a6enVon  to  other  tools   where  points  are  also  taken:     –  LinkedIn   –  Foursquare   –  Google+   –  Blogs   –  Instagram   •  Cross  check  with  other  free  tools  like  Klout,  Peer   Index,  and  CrowdBooster.  
  • 21. What  to  Watch  Out  For…   •  Set  a  Vme  limit  (it  can   get  addicVng)   •  Have  a  clear  goal  on   why  you  are  playing..   –  For  me,  done  with  the   game  when:   •  Max  200  shares   investment  in  1000  highly   compeVVve  porKolio   roster