Tech Touch: Why Women should venture into e-commerce?

•

0 recomendaciones•1,691 vistas

Last March 28, 2015 Janette Toral gave a "Tech Touch" talk at the 8th Annual Women Entrepreneurs Conference 2015 organized by the Network for Enterprising Women.

PYMES y liderazgo

Tech
Touch

Jane%e
Toral

h%p://digitalﬁlipino.com

Twi$er:

@digitalﬁlipino

Facebook:
/jane$ectoral

Competitive
Advantage

Needs
seeking
beneﬁts

at
acceptable
prices

Assets
and

u=liza=on

Assets
and

u=liza=on

Cost
diﬀeren=als

CUSTOMERS

COMPETITOR
COMPETITOR

What
is
your

diﬀeren0a0on?

Operate
at
lower
cost?

Have
greater
proﬁt?

From
Blue
Ocean
to
Red
Ocean

• Source
of
e-‐commerce
content
has

increases.

• Too
many
ac=vi=es
undocumented.

• GeNng
dragged
to
number
one

claims.

• “Controversial”
projects
and
insights.

Empower
people
with
knowledge.

h%p://digitalﬁlipino.com/inﬂuence

DigitalFilipino.com
Blue
Ocean

• Raise
–
Awareness
on
“educa=on

advocacy”.

• Create
–
Relevant
e-‐learning
programs
on

subscrip=on
and
project
opportuni=es.

• Reduce
–
Dependence
on
one-‐=me

success
programs
and
reliance
on

“established
brands”.

• Eliminate
–
Short
term
revenue
sources.

Advertise
to
build
following

• Must
have

great

content
to

support.

Use
conversion
pixel
to
know

people
attracted
to
you.

Use
conversion
pixel
to
create

lookalike
audience
and
target.

Membership
Compe==on
Recogni=on

Online
Lead
Generation

Network

•  Event
launch

•  Invite
content
creators.

•  Sign
agreement

•  Brief
on
campaign.

•  Disseminate
lead
form

code.

•  Disseminate
materials.

•  Monitor
entries.

•  Verify
and
validate

leads.

•  Update
leaderboard.

•  Announce
“round”
top

players.

•  Organize
recogni=on
event.

•  Give
recogni=on
rewards.

Process
concept
by
Jane%e
Toral.

TRACKING
CUSTOMER

COMMUNICATIONS
VIA
EMAIL,
PHONE,

SOCIAL
MEDIA

h%p://www.thundermailer.com/why-‐email-‐marke=ng-‐infographic/

h%p://www.exac%arget.com/blog/160-‐b2c-‐welcome-‐email-‐campaigns-‐analyzed-‐infographic/

Twi$er:

@digitalﬁlipino

0917-‐4490011

Facebook:
jane$ectoral

h%p://digitalﬁlipino.com/ecom

h%p://digitalﬁlipino.com/inﬂuence

Más contenido relacionado

La actualidad más candente

Content Marketing for Conferences, Trade Shows and Events (IMEX 2015)Michael Heipel

ChannelNext East 2015 Social Media Marketing presentationBright Beam Digital

AddThis Webinar: Capturing Inbound Leads with Contributed ContentInfluence and Co.

Planted Presents: Breaking Into Startups: Hoodies, Macbooks & What to Expect ...Connie Ngo

Personal branding by Pacharee Pantoomano of Brandnow.asiaPacharee Pantoomano

Social Media 101Digital Force Media - Posse Social Media

Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)Beachhead Marketing

Insurance marketing like geico or progressive no notesCarole Mahoney

3 v digital-web-part-13V Business Solutions

Hitting the Content Bullseye: How Targeting Drives ResultsMaya Szydlowski Luke

Digital Marketing StrategyDigital Training Institute

Turning Stories Into Dollars: How to Create a Content Marketing Machine That ...Influence and Co.

London, Ink Nurture Marketing Preso for YES!Circle Event on 17 May10Chief Listening Officers

LSA Bootcamp San Francisco: Welcome and OverviewLocalogy

Digital brand positioningadverteaze.com

LinkedIn Company Pages 101LinkedIn

The Future of Marketing by Jane SlimmingDigitalMarketingShow

Social media campaigns - 10 ingredients and examples for effective campaignsDave Chaffey

The Rise of Inbound Marketingschulmanthorogood

Is Inbound Marketing For You?Search Engine People

La actualidad más candente (20)

Content Marketing for Conferences, Trade Shows and Events (IMEX 2015)

ChannelNext East 2015 Social Media Marketing presentation

AddThis Webinar: Capturing Inbound Leads with Contributed Content

Planted Presents: Breaking Into Startups: Hoodies, Macbooks & What to Expect ...

Personal branding by Pacharee Pantoomano of Brandnow.asia

Social Media 101

Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)

Insurance marketing like geico or progressive no notes

3 v digital-web-part-1

Hitting the Content Bullseye: How Targeting Drives Results

Digital Marketing Strategy

Turning Stories Into Dollars: How to Create a Content Marketing Machine That ...

London, Ink Nurture Marketing Preso for YES!Circle Event on 17 May10

LSA Bootcamp San Francisco: Welcome and Overview

Digital brand positioning

LinkedIn Company Pages 101

The Future of Marketing by Jane Slimming

Social media campaigns - 10 ingredients and examples for effective campaigns

The Rise of Inbound Marketing

Is Inbound Marketing For You?

Similar a Tech Touch: Why Women should venture into e-commerce?

Rising Green Pitch DeckRising Green

Lean lessons learned - lean startup methodology and lessons learned from BlossomMatthew Joseph Martin

Why Developing Technology Skills is Essential for NonprofitsTechSoup

BICS Forum 2013 - FUND ITBICS

Social Media and Crisis CommunicationRamsey Mohsen

Getting elephants to dance - Wie etablierte Unternehmen erfolgreiche Accelera...Corporate Startup Summit

Crowdsourcing - everything you ever wanted to knowYoni Kish

Dell's Corporate Social Responsibility RecommendationsErica Swallow

Profitability of Accessibility WordPress Accessibility Day 2020Sumner M. Davenport

Transform your Company through Modern Process Applications - EMEAAIIM International

Green Business TodayOriol Pascual Moya-Angeler

Oep7change

Delvinia Digital DiseasesDelvinia

How To Leverage Video For Your CauseAdria Richards

Digital business natasha friis saxbergNatasha Friis Saxberg

Ilari Lindy - Communities of Practiceinnovationhubs

1645 track 3 porterRising Media, Inc.

Dma Highlights San DiegoChristinaFeldborgRusz

Digital Destinations presentation at Zillertal School of TourismThe Digital Hub - Bournemouth University

Bill Eggers - Innovation In GovernmentGovernment Technology Exhibition and Conference

Similar a Tech Touch: Why Women should venture into e-commerce? (20)

Rising Green Pitch Deck

Lean lessons learned - lean startup methodology and lessons learned from Blossom

Why Developing Technology Skills is Essential for Nonprofits

BICS Forum 2013 - FUND IT

Social Media and Crisis Communication

Getting elephants to dance - Wie etablierte Unternehmen erfolgreiche Accelera...

Crowdsourcing - everything you ever wanted to know

Dell's Corporate Social Responsibility Recommendations

Profitability of Accessibility WordPress Accessibility Day 2020

Transform your Company through Modern Process Applications - EMEA

Green Business Today

Oep

Delvinia Digital Diseases

How To Leverage Video For Your Cause

Digital business natasha friis saxberg

Ilari Lindy - Communities of Practice

1645 track 3 porter

Dma Highlights San Diego

Digital Destinations presentation at Zillertal School of Tourism

Bill Eggers - Innovation In Government

Más de Janette Toral

The Exciting and Challenging Marketing Communication CareerJanette Toral

Web Research V2 - Virtual Assistance 101Janette Toral

Web Research - Virtual Assistance 101Janette Toral

How Blockchain will change E-Commerce & Digital Marketing?Janette Toral

Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral

Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Janette Toral

Digital Guidelines for Non-Regulated Categories and Regulated CategoriesJanette Toral

E-Commerce in the Philippines 2016-2017Janette Toral

Digital Influencers Panel: Travel & Tourism Internet User Survey 1st editionJanette Toral

The E-Commerce Act - Republic Act 8792Janette Toral

Protect the Thresher Shark Briefing #PHSayYes #WorldSayYesJanette Toral

The 4th Strategic Recruitment and Talent Selection SummitJanette Toral

Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral

National Retail Payment System and Proposed Payment Systems ActJanette Toral

Draft: Payment Systems BillJanette Toral

National Retail Payment System and the Philippine E-Commerce RoadmapJanette Toral

Tax Guidelines for E-Commerce EntrepreneursJanette Toral

Philippines E-Commerce Roadmap 2016 to 2020 (FINAL VERSION)Janette Toral

Philippines E-Commerce Roadmap (Final draft as of December 29, 2015)Janette Toral

Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral

Más de Janette Toral (20)

The Exciting and Challenging Marketing Communication Career

Web Research V2 - Virtual Assistance 101

Web Research - Virtual Assistance 101

How Blockchain will change E-Commerce & Digital Marketing?

Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...

Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...

Digital Guidelines for Non-Regulated Categories and Regulated Categories

E-Commerce in the Philippines 2016-2017

Digital Influencers Panel: Travel & Tourism Internet User Survey 1st edition

The E-Commerce Act - Republic Act 8792

Protect the Thresher Shark Briefing #PHSayYes #WorldSayYes

The 4th Strategic Recruitment and Talent Selection Summit

Developing a Full E-Commerce Business (March 31 Training Flyer)

National Retail Payment System and Proposed Payment Systems Act

Draft: Payment Systems Bill

National Retail Payment System and the Philippine E-Commerce Roadmap

Tax Guidelines for E-Commerce Entrepreneurs

Philippines E-Commerce Roadmap 2016 to 2020 (FINAL VERSION)

Philippines E-Commerce Roadmap (Final draft as of December 29, 2015)

Philippine Roadmap for Digital Startups 2015 and Beyond

Último

Viet Nam Inclusive Business Accreditation SystemTri Dung, Tran

Hot Sexy call girls in Rajouri Garden🔝 9953056974 🔝 Delhi escort Service9953056974 Low Rate Call Girls In Saket, Delhi NCR

Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan

Why Powderless DTF Printer is T-shirt Printing Game Changer.pptxFei Yue Digital Technology Co., Limited.

Driving Bangladesh's Growth: Demand Soars for Quality Supply Chain Managers.pptxPraloy Chowdhury

Role of social media marketing in digital marketing.pdftopsearchexperts

NEON LIGHT CITY pitch deck for AR PC GAMEtess51

Entrepreneur street first Edition is now outentrepreneur street

young call girls in kailash Nagar, 🔝 9953056974 🔝 escort Service9953056974 Low Rate Call Girls In Saket, Delhi NCR

blank inception deck powerpoint templatericardojunco4

办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证0622mpom

Tech Touch: Why Women should venture into e-commerce?

1. Tech Touch Jane%e Toral h%p://digitalﬁlipino.com

2. Twi$er: @digitalﬁlipino Facebook: /jane$ectoral

3. Before the Internet…

4. Source: wearesocialsg

5. Immediate visibility

8. Competitive Advantage Needs seeking benefits at acceptable prices Assets and u=liza=on Assets and u=liza=on Cost differen=als CUSTOMERS COMPETITOR COMPETITOR What is your differen0a0on? Operate at lower cost? Have greater profit?

9. Differentiate

10. Build trust

11.

12.

13. From Blue Ocean to Red Ocean • Source of e-‐commerce content has increases. • Too many ac=vi=es undocumented. • GeNng dragged to number one claims. • “Controversial” projects and insights.

14. Communicate value

15. http://digitalfilipino.com/ecom

16. Empower people with knowledge. h%p://digitalﬁlipino.com/inﬂuence

17.

18.

19.

20.

21.

22. DigitalFilipino.com Blue Ocean • Raise – Awareness on “educa=on advocacy”. • Create – Relevant e-‐learning programs on subscrip=on and project opportuni=es. • Reduce – Dependence on one-‐=me success programs and reliance on “established brands”. • Eliminate – Short term revenue sources.

23. Can go viral or be ignored?

24. Too much competition online

25. Advertise to build following • Must have great content to support.

26. Use conversion pixel to know people attracted to you.

27. Use conversion pixel to create lookalike audience and target.

28. Membership Compe==on Recogni=on Online Lead Generation Network •  Event launch •  Invite content creators. •  Sign agreement •  Brief on campaign. •  Disseminate lead form code. •  Disseminate materials. •  Monitor entries. •  Verify and validate leads. •  Update leaderboard. •  Announce “round” top players. •  Organize recogni=on event. •  Give recogni=on rewards. Process concept by Jane%e Toral.

29.

30. TRACKING CUSTOMER COMMUNICATIONS VIA EMAIL, PHONE, SOCIAL MEDIA

31.

32.

33. h%p://www.thundermailer.com/why-‐email-‐marke=ng-‐infographic/

34. h%p://www.exac%arget.com/blog/160-‐b2c-‐welcome-‐email-‐campaigns-‐analyzed-‐infographic/

35.

36.

37.

38.

39.

40. Twi$er: @digitalﬁlipino 0917-‐4490011 Facebook: jane$ectoral

41. h%p://digitalfilipino.com/ecom h%p://digitalfilipino.com/influence

Tech Touch: Why Women should venture into e-commerce?

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Tech Touch: Why Women should venture into e-commerce?

Similar a Tech Touch: Why Women should venture into e-commerce? (20)

Más de Janette Toral

Más de Janette Toral (20)

Último

Último (11)

Tech Touch: Why Women should venture into e-commerce?