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Music-on-Demand
                      Service

Leading provider of Music Streaming Service


    Widely accepted by industry

    Rich user experience

    Library of 15M songs

    User base of total 10M users
    
        3M Premium users


                                   ©Jani Suopanki
                                    jani@miasma.fi
Technical Implementation


                    Servers
                    mirroring
Stockholm                            London




            P2P Network         P2P Network


                                        ©Jani Suopanki
                                         jani@miasma.fi
Streaming in Detail


    Low latency
     
         ~300ms
                                                    Server 8,8%

    Three Sources for Streaming
     
         Own Cache
           
               ~1000
     
         P2P Network            Cache 55,4%          P2P 35,8%
           
               50 neighbours
           
               query distance 2 steps
     
         Server
           
               Immediate response
                                         ©Jani Suopanki
                                          jani@miasma.fi
Streaming Procedure


    Predictable Streaming
     
         61%
     
         Streaming Order
           
               Cache check
           
               30 secs to go: P2P lookup & Prefetch
           
               10 secs to go: Prefetch from the Server

    Random Access Streaming
     
         39%
     
         Streaming Order
           
               Cache check
           
               15 secs from the Server
           
               P2P lookup                     ©Jani Suopanki
                                               jani@miasma.fi
Usage Patterns


    88% all track accessed to most popular 12%

    79% server requests to most popular 21%

    60% all music available accessed at least
    once
     
         40% not accessed! (6M tracks)

    More cached tracks during nighttime

    More new music on weekend nights

    Daily Usage Peak 15:00 – 19:00

                                   ©Jani Suopanki
                                    jani@miasma.fi
Record Label Viewpoint


    Owned by Majors
     
         Universal Music Group
     
         Sony Music Entertainment
     
         Warner Music Group
     
         EMI Musicl

    Global Digital Music Market (IFPI Report 2011)
     
         29% record companies' global revenue
     
         €3.66 billion trade value worldwide
     
         6% annual growth in revenue
     
         400+ different services worldwide
                                      ©Jani Suopanki
                                         jani@miasma.fi
More viewpoints....


    Small revenue income
     
         Apprx. 0,0028€ / stream

    Trackable
     
         Tool for Marketing

    Long Tail
     
         Old releases also generate revenue
                          Example:

    Long period in ROI    
                            Physical Record in a store:
                          14,90€
                          
                            8 tracks @ Spotify
                          
                            8 x 0,0028€ = 0,0224€
                          
                           → 665 listens
                                        ©Jani Suopanki
                                         jani@miasma.fi
Artist & Customer
            Viewpoints

    Not accepted by all

    Ownership vs. Accessibility

    Tool for searching music

    Hard to find new artists




                                  ©Jani Suopanki
                                   jani@miasma.fi
Thank You!




      Download slides @
www.slideshare.net/janisuopanki



                            ©Jani Suopanki
                             jani@miasma.fi

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Spottari

  • 1. Music-on-Demand Service Leading provider of Music Streaming Service  Widely accepted by industry  Rich user experience  Library of 15M songs  User base of total 10M users  3M Premium users ©Jani Suopanki jani@miasma.fi
  • 2. Technical Implementation Servers mirroring Stockholm London P2P Network P2P Network ©Jani Suopanki jani@miasma.fi
  • 3. Streaming in Detail  Low latency  ~300ms Server 8,8%  Three Sources for Streaming  Own Cache  ~1000  P2P Network Cache 55,4% P2P 35,8%  50 neighbours  query distance 2 steps  Server  Immediate response ©Jani Suopanki jani@miasma.fi
  • 4. Streaming Procedure  Predictable Streaming  61%  Streaming Order  Cache check  30 secs to go: P2P lookup & Prefetch  10 secs to go: Prefetch from the Server  Random Access Streaming  39%  Streaming Order  Cache check  15 secs from the Server  P2P lookup ©Jani Suopanki jani@miasma.fi
  • 5. Usage Patterns  88% all track accessed to most popular 12%  79% server requests to most popular 21%  60% all music available accessed at least once  40% not accessed! (6M tracks)  More cached tracks during nighttime  More new music on weekend nights  Daily Usage Peak 15:00 – 19:00 ©Jani Suopanki jani@miasma.fi
  • 6. Record Label Viewpoint  Owned by Majors  Universal Music Group  Sony Music Entertainment  Warner Music Group  EMI Musicl  Global Digital Music Market (IFPI Report 2011)  29% record companies' global revenue  €3.66 billion trade value worldwide  6% annual growth in revenue  400+ different services worldwide ©Jani Suopanki jani@miasma.fi
  • 7. More viewpoints....  Small revenue income  Apprx. 0,0028€ / stream  Trackable  Tool for Marketing  Long Tail  Old releases also generate revenue Example:  Long period in ROI  Physical Record in a store: 14,90€  8 tracks @ Spotify  8 x 0,0028€ = 0,0224€  → 665 listens ©Jani Suopanki jani@miasma.fi
  • 8. Artist & Customer Viewpoints  Not accepted by all  Ownership vs. Accessibility  Tool for searching music  Hard to find new artists ©Jani Suopanki jani@miasma.fi
  • 9. Thank You! Download slides @ www.slideshare.net/janisuopanki ©Jani Suopanki jani@miasma.fi