Spottari
- 1. Music-on-Demand
Service
Leading provider of Music Streaming Service
Widely accepted by industry
Rich user experience
Library of 15M songs
User base of total 10M users
3M Premium users
©Jani Suopanki
jani@miasma.fi
- 3. Streaming in Detail
Low latency
~300ms
Server 8,8%
Three Sources for Streaming
Own Cache
~1000
P2P Network Cache 55,4% P2P 35,8%
50 neighbours
query distance 2 steps
Server
Immediate response
©Jani Suopanki
jani@miasma.fi
- 4. Streaming Procedure
Predictable Streaming
61%
Streaming Order
Cache check
30 secs to go: P2P lookup & Prefetch
10 secs to go: Prefetch from the Server
Random Access Streaming
39%
Streaming Order
Cache check
15 secs from the Server
P2P lookup ©Jani Suopanki
jani@miasma.fi
- 5. Usage Patterns
88% all track accessed to most popular 12%
79% server requests to most popular 21%
60% all music available accessed at least
once
40% not accessed! (6M tracks)
More cached tracks during nighttime
More new music on weekend nights
Daily Usage Peak 15:00 – 19:00
©Jani Suopanki
jani@miasma.fi
- 6. Record Label Viewpoint
Owned by Majors
Universal Music Group
Sony Music Entertainment
Warner Music Group
EMI Musicl
Global Digital Music Market (IFPI Report 2011)
29% record companies' global revenue
€3.66 billion trade value worldwide
6% annual growth in revenue
400+ different services worldwide
©Jani Suopanki
jani@miasma.fi
- 7. More viewpoints....
Small revenue income
Apprx. 0,0028€ / stream
Trackable
Tool for Marketing
Long Tail
Old releases also generate revenue
Example:
Long period in ROI
Physical Record in a store:
14,90€
8 tracks @ Spotify
8 x 0,0028€ = 0,0224€
→ 665 listens
©Jani Suopanki
jani@miasma.fi
- 8. Artist & Customer
Viewpoints
Not accepted by all
Ownership vs. Accessibility
Tool for searching music
Hard to find new artists
©Jani Suopanki
jani@miasma.fi
- 9. Thank You!
Download slides @
www.slideshare.net/janisuopanki
©Jani Suopanki
jani@miasma.fi