BA401 Pui and friends : CASE 2-9

Hewlett Packard The Flight of the Kittyhawk

Introduction ,[object Object],[object Object]

Rigid Disk Drives ,[object Object],[object Object],[object Object],[object Object]

The disk memory storage Division ,[object Object],[object Object],[object Object],[object Object]

HP’s Mass Storage Group Organization Chart President & CEO Test & Measurement Organization Computer Product Organization Computer Systems Organization Measurement Systems Organization Personal Information Products Printing Systems Mass Storage Group Ink-Jet Products Sales & Support Boise Site Operations Computer Peripherals Bristol Division Colorado Memory Systems Greeley Storage Division Disk Memory Division

A Comparison of HP’s product Position Relative to Other Leading Disk Drive Makers Conner and Quantum Industry (400MB) Seagate IBM HP (1024MB)

Origin of the idea of Kittyhawk ,[object Object],[object Object],[object Object],[object Object],[object Object]

The project team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The project parameters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Finding the Kittyhawk market ,[object Object],[object Object],[object Object],[object Object]

The Competitors ,[object Object]

5.25” disk drive 3.5” disk drive 2.5” disk drive 1.8” disk drive 1.3” disk drive The Pattern in Reduction of Disk Surface in New , Smaller Architectures

The product ,[object Object],[object Object],[object Object],[object Object],[object Object]

The consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planned Versus Actual Production Levels and Product Applications plan Actual

Planned Versus Actual major product Plan Actual Units sold over the life of the project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],100 35 20 8 2

The New Beginning ,[object Object],[object Object],[object Object],[object Object]

BA401 Pui and friends : CASE 2-9

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