Analyses of the social media status of companies listed on the Nairobi Securities Exchange

1. +
Social Media Report: 2014
Japie Swanepoel: @japies
#NSESocial

2. +
What we analyzed:

3. +
The overall numbers:
70
60
50
40
30
20
10
0
%
Column1
Column2

4. Compared to 2103:
3%
3%
1%
1%
30%
+

5. +
Facebook leaders

6. +
Facebook leaders

7. +
Facebook leaders

8. +

9. +
Facebook comments
 Safaricom: CRM
advertising
&
 Equity: member
tips,
SM tips, VPP, student
accounts
 Barclays: golf
the
focus for last 2 weeks
 KQ: HK
7’s, mobile
app, promotions

10. +
Twitter leaders

11. +
Twitter leaders

13. +
Twitter comments

Customer support

Product promotions

PR

Corporate news / press office

Retweets

Lots of outdated tweets

Accounts with no personalized
profile

14. +
LinkedIn leaders

15. +
LinkedIn leaders

16. +
LinkedIn leaders

17. +
LinkedIn comments

Badly optimised pages

Very few with company logos

Most have no updates

Others have very few /
outdated updates

Banks: using it very much for
careers.

New blogging platform not
being utilized

18. +
Google+ leaders

19. +
Google+ leaders

20. +
Others on Google+

21. +
Google+ comments
 Badly
pages
optimized
 Very
few with
company logos
 Banks
seem to be
absent
 Outdated
posts
or no

22. +
YouTube leaders

23. +
YouTube leaders

24. +
Others on YouTube

25. +
YouTube comments

Video is very powerful

Companies underestimate
the value

Lots of videos not in
channels

Some channels very
outdated

YouTube not linked from
corporate web sites

26. +
Blog comments

Very few companies
embracing blogs

Could be to lack of
understanding, resources
or content plan.

Blogging very prevalent in
KE.

Shows disconnect between
brands and consumers.

28. +
Conclusions

SM uptake has increased.

Still lots of scope both for
those already there and
those that still need to
embrace it.

Strategy seems to be
seriously lacking from
many platforms.

Platform specific strategies
required.

Content plans lacking

29. +
www.interactiveconcepts.co.ke
japie@interactiveconcepts.co.ke
@japies