CPaaS is dead, Long live CPaaS, Filipe Leitão, 8X8
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CPaaS is dead, Long live CPaaS, Filipe Leitão, 8X8
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CPaaS is dead, Long live CPaaS Filipe Leitão, EMEA Solutions Engineer, 8X8 Brief history of CPaaS (Communications Platform as a Service) since VAS (Value Add Service) times. It’s not about wining the developer anymore. Or viewed another way, how everyone tries to be what Twilio was 5 years ago. Be where your customers are: CCaaS, UCaaS and CPaaS are becoming one. It's all just programmable communications.
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CPaaS is dead, Long live CPaaS, Filipe Leitão, 8X8
- 1. © 8x8, Inc. All Rights Reserved. CPaaS is DEAD, Long Live CPaaS... Prepared and Presented by Filipe Leitão, EMEA Solutions Engineer @ 8x8 TAD Summit, November 2020
- 2. 2 © 8x8, Inc. All Rights Reserved. Agenda Who is This Guy? A Brief Story of CPaaS It’s Not About Winning the Developer Anymore Be Where Your Customers Are Takeaways
- 3. 3 © 8x8, Inc. All Rights Reserved. Who is This Guy Anyway? Software Engineer Telco Enthusiastic ex-Portugal Telecom (Messaging & Core Network) ex- Ericsson (Policy Control & SDN) ex-NEC (5G Core Network & 3GPP Standards) ex-Telestax (Open Source CPaaS) 8x8 Solutions Engineering https://www.linkedin.com/in/faleitao/
- 4. 4 © 8x8, Inc. All Rights Reserved. A Brief Story of CPaaS
- 5. 5 © 8x8, Inc. All Rights Reserved. A Brief Story of CPaaS: The Value-Added Services (VAS) Ringtones News Pictures Notifications MarketingSports
- 6. 6 © 8x8, Inc. All Rights Reserved. A Brief Story of CPaaS: The Value-Added Services (VAS) Once Upon a Time….
- 7. 7 © 8x8, Inc. All Rights Reserved. A Brief Story of CPaaS: The Value-Added Services (VAS) Direct Connection SMSC < > VAS Provider Proprietary Protocol JAVA + WebSockets CPaaS?
- 8. 8 © 8x8, Inc. All Rights Reserved. A Brief Story of CPaaS: The Democratization of the Network Early 2000s Direct Connection SMSC < > VAS Provider Proprietary Protocol JAVA + WebSockets Fast Forward 10 years... Late 2000s Aggregators & .com Web Services Open APIs HTTP VAS
- 9. 9 © 8x8, Inc. All Rights Reserved. It’s Not About Winning the Developer Anymore (or.. how everyone tries to be a 10 years younger Twilio)
- 10. 10 © 8x8, Inc. All Rights Reserved. CPaaS, Early Days: The New Influencer @ https://www.twilio.com/
- 11. 11 © 8x8, Inc. All Rights Reserved. CPaaS, Evolution: The Rise of Low Code 2005-2015 @ https://www.ecoles-commerce.com/apprendre-a-coder-ecole-de-commerce/ 2015-2020 @ https://www.productplan.com/
- 12. 12 © 8x8, Inc. All Rights Reserved. CPaaS, Evolution: Catching the Train Trend Traditional Nature of Business How CPaaS was Adopted SIP Trunking, Telephony Wholesale APIs, TWML-like Markups UCaaS / CCaaS M&A 2005-2015 @ https://www.ecoles-comme rce.com/apprendre-a-coder -ecole-de-commerce/ 2015-2020 @ https://www.productplan.co m/
- 13. 13 © 8x8, Inc. All Rights Reserved. CPaaS, What’s Next: The Enterprise Startups / Internet Fortune 500 SMB / Mid-Market @ https://www.uctoday.com/unified-communications/cpaas/microsoft-takes-on-twilio-with-new-cpaas-offering/ @ https://www.uctoday.com/reviews/unified-comms-reviews/cpaas-reviews/amazon-connect-vs-twilio-flex-comparison-2019/
- 14. 14 © 8x8, Inc. All Rights Reserved. Be Where Your Customers Are
- 15. 15 © 8x8, Inc. All Rights Reserved. (Really) Winning the Enterprise: The Challenge The typical SMB & mid-market... SALES & MARKETING LOGISTICS IT PRODUCTIONCUSTOMER CARE Differentiated Needs Multiple Platforms Preferred Communication Channels Distributed Decision Makers Own Sales Channels
- 16. 16 © 8x8, Inc. All Rights Reserved. (Really) Winning the Enterprise: The Foundation SALES & MARKETING LOGISTICS IT PRODUCTIONCUSTOMER CARE 8x8 Work 8x8 Virtual Contact Center
- 17. 17 © 8x8, Inc. All Rights Reserved. (Really) Winning the Enterprise: The Last Mile SALES & MARKETING LOGISTICS IT PRODUCTIONCUSTOMER CARE
- 18. 18 © 8x8, Inc. All Rights Reserved. (Really) Winning the Enterprise: The Last Mile SALES & MARKETING LOGISTICS IT PRODUCTIONCUSTOMER CARE
- 19. 19 © 8x8, Inc. All Rights Reserved. (Really) Winning the Enterprise: The Last Mile SALES & MARKETING LOGISTICS IT PRODUCTIONCUSTOMER CARE
- 20. 20 © 8x8, Inc. All Rights Reserved. Takeaways
- 21. 21 © 8x8, Inc. All Rights Reserved. Takeaways. CPaaS is old news: it is the way you frame it, the way you sell it and to whom that makes the difference It’s Not about winning the developer anymore: SMB, Mid-Market and Enterprise are the target now Be where your customers are: educate and sell through the customer channel of choice, not yours
- 22. 22 © 8x8, Inc. All Rights Reserved. Thank you.
- 23. For tips, updates and the latest information. © 8x8, Inc. All rights reserved. Unless otherwise specified, all trademarks identified by the ®, ™, or SM are registered trademarks, trademarks, or services marks respectively of 8x8, Inc. 8x8.com @8x8 facebook.com/8x8Inc linkedin.com/company/8x8 youtube.com/8x8Inc instagram.com/8x8inc