Etisalat's UCaaS and CPaaS Plans Petr Eropkin, Unified Communications Product Leader at Etisalat Reviewing Etisalat's experiences in creating Unified Communication as a Service (UCaaS) and Communication Platform as a Service (CPaaS) offers in the Middle East market. CPaaS discussion: what is Service Provider role in the CPaaS ecosystem, how to segment CPaaS Market and prioritise use cases, how to build the right pricing model for various CPaaS approaches? Service Provider CPaaS marketplace and partnerships: call for action.

1. Peter Eropkin
Programmable Telecoms
in MEA

2. Dreamed about my carrier as sw developer
Engineering degree in AI
01
Worked in Siemens for DT, FT and Rostlecom OSS projects
Software developer for Telecoms
02
Run own development studio
Entrepreneur for e-comm and eGov
03
Sold Avaya and Microsoft solutions to Telco's
Commercial guy in voice and IT vendors
04
Promoting on-prem to cloud voice transformation and being API evangelist
UCaaS and CPaaS business owner
05
How do I
come to
TAD
Summit?

3. 3UAE as a market for telecom services
MEA Business Hub eGov and Smart Cities EXPO 2020

4. 4What is Etisalat?

6. Organic
Model
(From Ecosystem 
Etisalat)
Challenge
Model
(From Etisalat 
Ecosystem)
Value
Proposition
Go To Market
And
Business Model
Positioning in the
Scale Ups
Ecosystem
Governance Model
Pulling innovative ideas
from the ecosystem of Scale
Ups…
…in order to Push customized
and commercial solutions.

7. Commercial
Agreement
Evaluation &
MoU
Mentoring
and PoC
Shortlisting
Communicatio
n Plan
Scouting &
Challenges
Organic Model
Challenge Model
- Ongoing process of onboarding start-ups that
approach Etisalat through the multiple contact points
across the startup ecosystem.
- Optimistic to facilitate the prioritization and
onboarding process.
- Etisalat will launch Challenges, according to
business needs, scouting new opportunities
to enhance the Value Proposition for
Consumer/Enterprise.

8. And the result of such participation is already adding value to our
partners and clients
Reduce patients emergency room (ER) visits in the UAE due to life
threatening situations linked to chronic diseases by 30% over the next 10
years through predictive healthcare management.
Etisalat for Consumer market: Increase customer adoption of self-care
channels and enhance customer experience by reducing 50% calls to
customer care over the next year using AI, analytics, machine learning,
etc.
Reduce digital risks in the UAE by 50% in the next 5 years by focusing on
areas of Industrial Control Systems (ICS) Security, IoT Security or Incident
Response.
1
2
3
Etisalat Challenges
Scale Ups

9. What is Design Thinking & Co-creation?
A methodology used to solve complex problems, and find desirable solutions for customers
“We are using Design Thinking to gain empathyfor our customers and help you realize your future through technology so we can help the
world run better and improve people's lives..” –SAP CEO, BILL MCDERMOTT
EMPATHIZE
with your users and
make their problems
your own
DEFINE
your users’ needs, their
problem, and include
your insights
IDEATE
by challenging
assumptions and creating
ideas for innovative
solutions
PROTOTYPE
by challenging
assumptions and creating
ideas for innovative
solutions (quickly)
TEST
your prototypes to match
requirements else repeat

10. 10How do we select UCaaS and CPaaS partners
Personal customer data and media streams should not leave the
country.
Platform to be hosted in private cloud in country
01
Customer experience drives the adoption and can to be the
compromise
Customer experience
02
Etisalat will own customer relations and will provide service
under company brand
Service is white-labeled
03

11. 11
UCaaS platform is
5 min to launch
35K
Across SMB and Ent
ENT
Project based migration
SMB
4 packages; automated
provisioning, billing, self-
ordering in next phase

12. 12
DIY API Prepackaged
low-code solutions
CPaaS Strategy

13. We are looking
for CPaaS
partners

14. 14Thank you for your questions