Simfony: Building a Global IoT Service Provider using Programmable Telecoms Stefan Anghel, Product Architect, Simfony Mobile Where does IoT make sense? Cutting through the hype to real business and real solutions. Review of the IoT Landscape, understanding the enablers and ecosystem. Simfony's IoT Platform: an M2M focused MVNO. Delivering solutions to business problems. The Future of IoT service providers.

1. Building a Global IoT
Service Provider using
Programmable Telecoms
Stefan Anghel
Co-founder & Product Architect @simfonymobile

2. The Internet of Things - why are we doing
this?
To date, those who have gained the most from technology advances
have been consumers. Think about ordering a taxi, booking a flight,
making a payment, listening to music or watching a film
[…]technological innovation will also lead to a supply-side miracle,
with long-term gains in efficiency and productivity. […] costs will
drop, logistics and global supply chains will become more effective,
and the cost of trade will diminish, all of which will open new
markets and drive economic growth.
Klaus Schwab, Founder and Executive Chairman, World Economic Forum, 14 Jan 2016

3. Cutting through the hype - real solutions
for real businesses
As the IoT enhances and even enables a multitude of industries,
it’s a difficult task for a service provider to pick winners, thus vertical
solutions make sense in close partnership with industry experts.
Horizontal approaches have the advantage of focusing on
capabilities and not on specifics allowing collaboration between the
customer and its integrator (which may or may not the the IoT SP)
A successful IoT service provider must:
• Always design for the cloud
• Trust that openness will drive innovation
• Have the ability and willingness to change
• Continuously incorporate customer feedback

4. Cutting through the hype - real solutions
for real businesses
Traditional
industries which
have always looked
at either monitoring
or automation
(manufacturing,
transportation,
utilities) are still the
biggest spenders,
but there is
tremendous
growth potential in
new areas.

5. IoT Landscape - understanding the
enablers and ecosystem
Software
Two major opportunities in the Internet of Things market stand out for
software makers: tackling the challenge to efficiently capture and manage
the massive amounts of data that IoT systems generate and focusing on
distinctive analytic tools to extract insights from data.
Platforms
Platforms enable software providers to develop the vertical applications
needed without starting from zero. Usually provide data capture, storage
and retrieval APIs.
Connectivity
Cellular networks are not well equipped to handle the demands of the
Internet of Things. IoT applications require not only large volumes of data,
but costs need to be lower to account for the low ARPU / many devices
model. Moreover, IoT devices need to work on low power.
Hackers
We never should ignore the hacker community.

6. Simfony - M2M focused MVNO enabling
real-world IoT applications
Simfony Mobile is an M2M MVNO and an IoT service provider on a
mission to expand and simplify the development of Internet of Things
services.
Tackling challenges like device interoperability, management
complexity and communications costs we are enabling devices,
people and the web to interact meaningfully.
Distinguishing between traditional managed M2M communication
providers and an IoT partner requires involvement in more than just
one of the service’s components.

7. Simfony - M2M focused MVNO enabling
real-world IoT applications
• Managed internet access
• Self serviced mobile VPNs
• LoRaWAN managed network
• Cloud execution environment, data
capture & data storage
• Complete control with realtime
usage monitoring & capping

8. Simfony - M2M focused MVNO enabling
real-world IoT applications
• Management APIs
Manage your of devices, resources and
configurations from a an external system
in order to fit within your business
processes.
• Data API
CRUD application data like you would
from any hosted MongoDB instance.
• Your APIs
Enabled by Node-RED you can design,
test and deploy your product’s entire
backend.

9. Simfony IoT Platform - Management APIs

10. Simfony IoT Platform - Management APIs

11. Simfony IoT Platform - Data APIs

12. Simfony IoT Platform - Your APIs

13. Simfony - M2M focused MVNO enabling
real-world IoT applications
SIMBee is a project build for and in
collaboration with the Romania Beekeeping
Institute and addresses common problems
faced by professional beekeepers.
The product provides statistics as well as real
time monitoring and alerts regarding hive KPIs.
Project overview:
• Custom hardware
• Simfony Mobile GPRS data connectivity
• Cloud data capture and processing
• Cloud storage
• Custom web interface & mobile app

14. Simfony - M2M focused MVNO enabling
real-world IoT applications
Smart Parking sensors are designed to be
placed on-road (surface installation) in parking
spaces and to detect the arrival and departure
of vehicles with a three axis electromagnetic
field sensor. A heavily trafficked city (like
Istanbul) uses parking sensors to monitor and
enhance parking availability.
Project overview:
• Smart Parking sensors from our partner
• LoRaWAN with Simfony Mobile 3G backhaul
• Cloud data capture and processing
• Cloud storage
• Built-in visualizations & data APIs

15. Simfony - M2M focused MVNO enabling
real-world IoT applications
The Electrical Vehicle Charging Station
Management service was build in collaboration
with a local EV supplier and addresses the
problem with EV adoption rate on the Romanian
market. The service is aimed at providing an
affordable and secure management and
payment service enabling for low operational
cost and a positive business case.
Project overview:
• Mid-sized charging stations from our partner
• Simfony Mobile GPRS data connectivity
• Cloud data capture and processing
• Cloud storage
• Built-in visualizations & data APIs
• Custom built SMS payment flow

16. Live Demo?

17. The future of IoT service providers
The future is still to be created, but…
To build competitive advantage in the IoT market, technology
suppliers will need to democratize the access to and development
of connected products and services.
Moving from managed M2M services to the Internet of Things is
similar to moving from computer networks to the Internet itself.

18. Thank you!