The respondent conducted a survey to help design their dance music magazine. Key findings included: 1) Most people said they would buy magazines weekly or monthly. 2) Over half would pay £2-£3, so the magazine will be priced at £2-£3. 3) Red and blue were most popular colors, so blue will be used on the cover. 4) Green was most associated with dance music, so green and other popular colors will be featured. Based on these results, the magazine will be titled "Louder", feature articles on Ibiza, and include photos of popular DJs David Guetta and Afrojack.

1. Audience Research
Results
and
Conclusions

2. 1.How often do you buy magazines?
This has helped me to decide how often my magazine will come out. Even though the
majority of people who filled in the questionnaire said they never buy magazines I have
decided to bring out my magazine weekly as that was not far behind.
How often do you buy magazines?
9
8
7
6
5
4
3
2
1
0
Weekly Every 2 weeks Monthly Never

3. 2.How much will you be willing to be spend?
No one said they would pay £4+ however more than half said they would pay £2-£3 so
this is how much I'm going to sell my magazine for as it was the most common answer.
.
How much will you be willing to
spend?
£1-£2 £2-£3 £3-£4 £4+
0%
15%
20%
65%

4. 3.What is your favourite colour?
For this question I gave the people who completed my questionnaire a space to write there
favourite colours down. They could write more than one answer for this so I have a wider
variety of colours. The most favourite colour was red and the least was turquoise and orange.
Therefore I will have the colour blue on my magazine.
What is your favourite colour?
Turqoise blue Purple Pink Green Orange Red
5%
30%
25%
10%
5% 10%
15%

5. 4.What colours do you associate with dance music?
The colour that people most associate with dance music is green. However not that
many associate the colour purple and neon and also red. Blue, pink, orange and yellow
were also popular so I will try to include them on my magazine front cover contents
Page and double page spread.
What colours do you associate with
dance music?
Red
Neon lights
Yellow
Purple
Orange
Pink
Blue
Green
0 5 10 15 20

6. 5. What 3 words would you associate with dance music.
The word that most people chose was ‘loud’. The next ones down were
‘Dance’ ‘Dj’ ‘Rave’ and ‘Bright’ . From these results I have decided to
name the title of my magazine Louder to relate to the magazine genre
may also include the other words that weren't far behind to intrigue the
target audience.
What 3 words would you associate with
dance music?
16
14
12
10
8
6
4
2
0

7. 6. Who is your favourite DJ?
For this question there were two Dj’s that people had wrote down the most these
were David Guetta and Afrojack. Therefore I will include these names on my front
Cover.
Who is your favourite Dj?
David Guetta Afrojack Steve angello Avicci Laidback Luke Swedish House Mafia
5%
10%
5% 35%
10%
35%

8. 7. Where is your favourite clubbing destination
For this question Ibiza seemed to be the most favourite clubbing destination. Therefore I will
put special features on this place and gig shots. However the others didn't seem to be that
high of a percentage so I may not do any features of them.
Where is your favourite clubbing
destination?
Malia Ibiza Liverpool Creamfields
5% 10%
15%
70%

9. 8.What is your favourite nightclub?
Peoples most favourite club was amnesia which is located in Ibiza with Space and
Pacha not far behind which are also located in Ibiza. Garlands and nation seemed
to be the most popular nightclub in Liverpool which is more local.
What is your favourite nightclub?

10. 9. On a scale of 1 to 5, with 5 being alot and 1 being dislike alot, please rate following aspects
of a magazine.
Photographs Headlines
0% 5%
5% 0%
1 10% 10% 1
15% 2 2
15%
3 3
4 4
75%
5 65% 5
Articles
Artists
0%
0%
10% 10%
1 15% 1
15% 2 30% 2
3 20% 3
4 4
65% 5 5
35%

11. Interview
Colour 5%
0% 5%
15% 1
1 15%
10% 2
2 3
3 4
25% 35% 30%
60% 4 5
5
Reviews Gig guides
0% 0% 0% 0% 0%
1
1
2 15%
30%
40% 2
3
3
4
4
30% 5 85%
5

12. Articles on new music
1
10%
25% 2
20%
3
15% 4
30%
5
Overall the peoples most favourite aspects of a magazine were the gig guides
following these results I will make sure I include a gig guide on my front
cover or contents page. For the headlines most of the votes were average
this was also the same for the articles with the same percentage at 65%.
Alot of people chose the number 4 for the artists type so I will include
famous artists names on the front cover of my magazine to intrigue readers.
60% chose 5 for colour therefore I will make sure to use the most popular
colours throughout the production. The interviews most people chose 3 and
4 which is just average. The majority of people chose 5 for reviews so i will
make sure a advertise a gig on my cover or contents page. For the last aspect
not that many people said they would want articles on new music therefore i
may not include this in my magazine