1. Inside the
red zone
Christchurch earthquake
crisis communications
Inside the red zone | crisis communications Putting Northland first
2. 12.51pm
Tuesday 22 February 2011
Inside the red zone | crisis communications Putting Northland first
3. NATIONAL CONTROLLER
All of Govt Mayor Press Public Information Public Information Secretary
Communication Secretary Manager Manager 2IC (emails)
Web Stake- Media Stake- Community Marketing Call
Manager holder Manager holder Relations Manager Centre
Relations Relations Manager Manager
(internal) (external)
Online Cmmnty Customer
Content Advisors Service
publisher Media Media Media Intl Media Writers (4) Graphic Market/ Officers
& social monitor phone briefing Liaison (2) Design Comms (30)
media (1) (2) / VIPs (3) (2) (2)
(3-4) (2)
Research Research
(1) (2)
Inside the red zone | crisis communications Putting Northland first
4. Inside the red zone | crisis communications Putting Northland first
5. Inside the red zone | crisis communications Putting Northland first
6. Inside the red zone | crisis communications Putting Northland first
7. Inside the red zone | crisis communications Putting Northland first
8. Inside the red zone | crisis communications Putting Northland first
10. TV, print, radio media
//flickr.com/logangorilla
Inside the red zone | crisis communications Putting Northland first
11. factsheets & adverts
Inside the red zone | crisis communications Putting Northland first
12. text alert all networks
EQ help? Call Govt
Hotline 0800779997.
Water/place to stay?
0800435700 or go to
Burnside HS, Pioneer
Stad, Rangiora Bapt
Ch. Home repairs?
EQC 0800326243
Inside the red zone | crisis communications Putting Northland first
13. community briefings
//www.stuff.co.nz/carysmonteath
Inside the red zone | crisis communications Putting Northland first
14. water tanker posters
//www.stuff.co.nz
Inside the red zone | crisis communications Putting Northland first
16. how things were done
Inside the red zone | crisis communications Putting Northland first
17. Inside the red zone | crisis communications Putting Northland first
18. Inside the red zone | crisis communications Putting Northland first
19. Inside the red zone | crisis communications Putting Northland first
20. Inside the red zone | crisis communications Putting Northland first
21. Inside the red zone | crisis communications Putting Northland first
22. Inside the red zone | crisis communications Putting Northland first
23. Inside the red zone | crisis communications Putting Northland first
24. rise of social media
Inside the red zone | crisis communications Putting Northland first
25. Twitter is #1
Inside the red zone | crisis communications Putting Northland first
26. Inside the red zone | crisis communications Putting Northland first
27. release tips and facts
Inside the red zone | crisis communications Putting Northland first
28. respond to queries
Inside the red zone | crisis communications Putting Northland first
29. gave us feedback
Whoever is managing
the @ChristchurchCC @ChristchurchCC
account is showing how new speed record!
communication with 90seconds. :)
users and #eqnz
announcements should
be done. #chch #eqnz
Inside the red zone | crisis communications Putting Northland first
30. kept it relevant
Inside the red zone | crisis communications Putting Northland first
31. thank those that help
Inside the red zone | crisis communications Putting Northland first
32. alert us to problems
@ChristchurchCC
extremely nasty
pot hole on Hills
Rd, right lane into
Shirley Rd, any
chance of fixing
before car gets
stuck? Thx
//www.stuff.co.nz
Inside the red zone | crisis communications Putting Northland first
33. track event hashtags
Inside the red zone | crisis communications Putting Northland first
34. “So is this stuff
just being a twit?”
Inside the red zone | crisis communications Putting Northland first
35. Inside the red zone | crisis communications Putting Northland first
37. Inside the red zone | crisis communications Putting Northland first
38. Inside the red zone | crisis communications Putting Northland first
39. Inside the red zone | crisis communications Putting Northland first
40. Inside the red zone | crisis communications Putting Northland first
41. Inside the red zone | crisis communications Putting Northland first
42. Inside the red zone | crisis communications Putting Northland first
43. tuning to YouTube
Inside the red zone | crisis communications Putting Northland first
44. Inside the red zone | crisis communications Putting Northland first
45. Inside the red zone | crisis communications Putting Northland first
46. Inside the red zone | crisis communications Putting Northland first
47. Inside the red zone | crisis communications Putting Northland first
48. social media monitoring
YouTube Twitter Facebook
news sites blogs feedback
forms
TradeMe
community
topic trends & emerging issues
planning & intelligence
Inside the red zone | crisis communications Putting Northland first
49. what did we
Inside the red zone | crisis communications Putting Northland first
50. Lesson #1:
Keep everyone
informed, regularly
Inside the red zone | crisis communications Putting Northland first
51. Lesson #2:
Have dedicated
admin support
Inside the red zone | crisis communications Putting Northland first
52. Lesson #3:
Keep social media
outside approvals
Inside the red zone | crisis communications Putting Northland first
53. Lesson #4:
Monitor, monitor,
respond, monitor
Inside the red zone | crisis communications Putting Northland first
54. Shakey town
Lesson #5:
Christchurch I
think you
could do with
some
Avoid spam
McDonald’s
#eqnz
Inside the red zone | crisis communications Putting Northland first
55. Lesson #6:
Focus your social
media channels
Inside the red zone | crisis communications Putting Northland first
56. Lesson #7:
The USB stick is
your friend
Inside the red zone | crisis communications Putting Northland first
57. Lesson #8:
Use something old
& something new
Inside the red zone | crisis communications Putting Northland first
58. Lesson #9:
Have some fun to
get you through
Inside the red zone | crisis communications Putting Northland first
59. sums it up nicely
Inside the red zone | crisis communications Putting Northland first
60. thank you NSW.
Inside the red zone | crisis communications Putting Northland first
61. Thanks.
Jason Dawson
General Manager – Community Relations
+64 9 470 1232
jasond@nrc.govt.nz
www.nrc.govt.nz
Inside the red zone | crisis communications Putting Northland first