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Inside the
        red zone
        Christchurch earthquake
        crisis communications

 Inside the red zone | crisis communications   Putting Northland first
12.51pm
           Tuesday 22 February 2011




 Inside the red zone | crisis communications   Putting Northland first
NATIONAL CONTROLLER

     All of Govt           Mayor Press           Public Information         Public Information             Secretary
   Communication            Secretary                Manager                  Manager 2IC                   (emails)



 Web                    Stake-            Media              Stake-           Community              Marketing             Call
Manager                 holder           Manager             holder            Relations             Manager              Centre
                      Relations                            Relations           Manager                                   Manager
                      (internal)                           (external)


  Online                                                                        Cmmnty                                   Customer
 Content                                                                        Advisors                                  Service
publisher   Media           Media      Media       Intl Media     Writers         (4)            Graphic       Market/    Officers
 & social   monitor         phone     briefing      Liaison        (2)                           Design        Comms        (30)
  media       (1)            (2)       / VIPs           (3)                                        (2)           (2)
   (3-4)                                 (2)


                           Research                               Research
                              (1)                                    (2)




   Inside the red zone | crisis communications                                                       Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
Crisis communications




 Inside the red zone | crisis communications   Putting Northland first
TV, print, radio media




                                                //flickr.com/logangorilla



 Inside the red zone | crisis communications     Putting Northland first
factsheets & adverts




 Inside the red zone | crisis communications   Putting Northland first
text alert all networks
              EQ help? Call Govt
              Hotline 0800779997.
              Water/place to stay?
              0800435700 or go to
              Burnside HS, Pioneer
              Stad, Rangiora Bapt
              Ch. Home repairs?
              EQC 0800326243



 Inside the red zone | crisis communications   Putting Northland first
community briefings




                                                //www.stuff.co.nz/carysmonteath



 Inside the red zone | crisis communications             Putting Northland first
water tanker posters
                                                   //www.stuff.co.nz




 Inside the red zone | crisis communications   Putting Northland first
maildrops & visits




//www.thepress.co.nz                            //www.flickr.com/redcross


 Inside the red zone | crisis communications       Putting Northland first
how things were done




 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
rise of social media




 Inside the red zone | crisis communications   Putting Northland first
Twitter is #1




 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
release tips and facts




 Inside the red zone | crisis communications   Putting Northland first
respond to queries




 Inside the red zone | crisis communications   Putting Northland first
gave us feedback
        Whoever is managing
        the @ChristchurchCC                     @ChristchurchCC
        account is showing how                  new speed record!
        communication with                      90seconds. :)
        users and                               #eqnz
        announcements should
        be done. #chch #eqnz




 Inside the red zone | crisis communications           Putting Northland first
kept it relevant




 Inside the red zone | crisis communications   Putting Northland first
thank those that help




 Inside the red zone | crisis communications   Putting Northland first
alert us to problems
                                                                @ChristchurchCC
                                                                extremely nasty
                                                                pot hole on Hills
                                                                Rd, right lane into
                                                                Shirley Rd, any
                                                                chance of fixing
                                                                before car gets
                                                                stuck? Thx




                                            //www.stuff.co.nz


 Inside the red zone | crisis communications                     Putting Northland first
track event hashtags




 Inside the red zone | crisis communications   Putting Northland first
“So is this stuff
   just being a twit?”


 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
Facebook frenzy




 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
tuning to YouTube




 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
 Inside the red zone | crisis communications   Putting Northland first
social media monitoring
               YouTube          Twitter Facebook
                    news sites blogs            feedback
                                                  forms
                                  TradeMe
                                 community



              topic trends & emerging issues
                     planning & intelligence


 Inside the red zone | crisis communications              Putting Northland first
what did we




 Inside the red zone | crisis communications   Putting Northland first
Lesson #1:
   Keep everyone
   informed, regularly

 Inside the red zone | crisis communications   Putting Northland first
Lesson #2:
   Have dedicated
   admin support

 Inside the red zone | crisis communications   Putting Northland first
Lesson #3:
   Keep social media
   outside approvals

 Inside the red zone | crisis communications   Putting Northland first
Lesson #4:
   Monitor, monitor,
   respond, monitor

 Inside the red zone | crisis communications   Putting Northland first
Shakey town


   Lesson #5:
                                                Christchurch I
                                                think you
                                                could do with
                                                some

   Avoid spam
                                                McDonald’s
                                                #eqnz




 Inside the red zone | crisis communications    Putting Northland first
Lesson #6:
   Focus your social
   media channels

 Inside the red zone | crisis communications   Putting Northland first
Lesson #7:
   The USB stick is
   your friend

 Inside the red zone | crisis communications   Putting Northland first
Lesson #8:
   Use something old
   & something new

 Inside the red zone | crisis communications   Putting Northland first
Lesson #9:
   Have some fun to
   get you through

 Inside the red zone | crisis communications   Putting Northland first
sums it up nicely




 Inside the red zone | crisis communications   Putting Northland first
thank you NSW.




 Inside the red zone | crisis communications   Putting Northland first
Thanks.
   Jason Dawson
   General Manager – Community Relations

         +64 9 470 1232
         jasond@nrc.govt.nz
         www.nrc.govt.nz


 Inside the red zone | crisis communications   Putting Northland first

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Crisis communications: inside the red zone

  • 1. Inside the red zone Christchurch earthquake crisis communications  Inside the red zone | crisis communications Putting Northland first
  • 2. 12.51pm Tuesday 22 February 2011  Inside the red zone | crisis communications Putting Northland first
  • 3. NATIONAL CONTROLLER All of Govt Mayor Press Public Information Public Information Secretary Communication Secretary Manager Manager 2IC (emails) Web Stake- Media Stake- Community Marketing Call Manager holder Manager holder Relations Manager Centre Relations Relations Manager Manager (internal) (external) Online Cmmnty Customer Content Advisors Service publisher Media Media Media Intl Media Writers (4) Graphic Market/ Officers & social monitor phone briefing Liaison (2) Design Comms (30) media (1) (2) / VIPs (3) (2) (2) (3-4) (2) Research Research (1) (2)  Inside the red zone | crisis communications Putting Northland first
  • 4.  Inside the red zone | crisis communications Putting Northland first
  • 5.  Inside the red zone | crisis communications Putting Northland first
  • 6.  Inside the red zone | crisis communications Putting Northland first
  • 7.  Inside the red zone | crisis communications Putting Northland first
  • 8.  Inside the red zone | crisis communications Putting Northland first
  • 9. Crisis communications  Inside the red zone | crisis communications Putting Northland first
  • 10. TV, print, radio media //flickr.com/logangorilla  Inside the red zone | crisis communications Putting Northland first
  • 11. factsheets & adverts  Inside the red zone | crisis communications Putting Northland first
  • 12. text alert all networks EQ help? Call Govt Hotline 0800779997. Water/place to stay? 0800435700 or go to Burnside HS, Pioneer Stad, Rangiora Bapt Ch. Home repairs? EQC 0800326243  Inside the red zone | crisis communications Putting Northland first
  • 13. community briefings //www.stuff.co.nz/carysmonteath  Inside the red zone | crisis communications Putting Northland first
  • 14. water tanker posters //www.stuff.co.nz  Inside the red zone | crisis communications Putting Northland first
  • 15. maildrops & visits //www.thepress.co.nz //www.flickr.com/redcross  Inside the red zone | crisis communications Putting Northland first
  • 16. how things were done  Inside the red zone | crisis communications Putting Northland first
  • 17.  Inside the red zone | crisis communications Putting Northland first
  • 18.  Inside the red zone | crisis communications Putting Northland first
  • 19.  Inside the red zone | crisis communications Putting Northland first
  • 20.  Inside the red zone | crisis communications Putting Northland first
  • 21.  Inside the red zone | crisis communications Putting Northland first
  • 22.  Inside the red zone | crisis communications Putting Northland first
  • 23.  Inside the red zone | crisis communications Putting Northland first
  • 24. rise of social media  Inside the red zone | crisis communications Putting Northland first
  • 25. Twitter is #1  Inside the red zone | crisis communications Putting Northland first
  • 26.  Inside the red zone | crisis communications Putting Northland first
  • 27. release tips and facts  Inside the red zone | crisis communications Putting Northland first
  • 28. respond to queries  Inside the red zone | crisis communications Putting Northland first
  • 29. gave us feedback Whoever is managing the @ChristchurchCC @ChristchurchCC account is showing how new speed record! communication with 90seconds. :) users and #eqnz announcements should be done. #chch #eqnz  Inside the red zone | crisis communications Putting Northland first
  • 30. kept it relevant  Inside the red zone | crisis communications Putting Northland first
  • 31. thank those that help  Inside the red zone | crisis communications Putting Northland first
  • 32. alert us to problems @ChristchurchCC extremely nasty pot hole on Hills Rd, right lane into Shirley Rd, any chance of fixing before car gets stuck? Thx //www.stuff.co.nz  Inside the red zone | crisis communications Putting Northland first
  • 33. track event hashtags  Inside the red zone | crisis communications Putting Northland first
  • 34. “So is this stuff just being a twit?”  Inside the red zone | crisis communications Putting Northland first
  • 35.  Inside the red zone | crisis communications Putting Northland first
  • 36. Facebook frenzy  Inside the red zone | crisis communications Putting Northland first
  • 37.  Inside the red zone | crisis communications Putting Northland first
  • 38.  Inside the red zone | crisis communications Putting Northland first
  • 39.  Inside the red zone | crisis communications Putting Northland first
  • 40.  Inside the red zone | crisis communications Putting Northland first
  • 41.  Inside the red zone | crisis communications Putting Northland first
  • 42.  Inside the red zone | crisis communications Putting Northland first
  • 43. tuning to YouTube  Inside the red zone | crisis communications Putting Northland first
  • 44.  Inside the red zone | crisis communications Putting Northland first
  • 45.  Inside the red zone | crisis communications Putting Northland first
  • 46.  Inside the red zone | crisis communications Putting Northland first
  • 47.  Inside the red zone | crisis communications Putting Northland first
  • 48. social media monitoring YouTube Twitter Facebook news sites blogs feedback forms TradeMe community topic trends & emerging issues planning & intelligence  Inside the red zone | crisis communications Putting Northland first
  • 49. what did we  Inside the red zone | crisis communications Putting Northland first
  • 50. Lesson #1: Keep everyone informed, regularly  Inside the red zone | crisis communications Putting Northland first
  • 51. Lesson #2: Have dedicated admin support  Inside the red zone | crisis communications Putting Northland first
  • 52. Lesson #3: Keep social media outside approvals  Inside the red zone | crisis communications Putting Northland first
  • 53. Lesson #4: Monitor, monitor, respond, monitor  Inside the red zone | crisis communications Putting Northland first
  • 54. Shakey town Lesson #5: Christchurch I think you could do with some Avoid spam McDonald’s #eqnz  Inside the red zone | crisis communications Putting Northland first
  • 55. Lesson #6: Focus your social media channels  Inside the red zone | crisis communications Putting Northland first
  • 56. Lesson #7: The USB stick is your friend  Inside the red zone | crisis communications Putting Northland first
  • 57. Lesson #8: Use something old & something new  Inside the red zone | crisis communications Putting Northland first
  • 58. Lesson #9: Have some fun to get you through  Inside the red zone | crisis communications Putting Northland first
  • 59. sums it up nicely  Inside the red zone | crisis communications Putting Northland first
  • 60. thank you NSW.  Inside the red zone | crisis communications Putting Northland first
  • 61. Thanks. Jason Dawson General Manager – Community Relations +64 9 470 1232 jasond@nrc.govt.nz www.nrc.govt.nz  Inside the red zone | crisis communications Putting Northland first