Social Software for the Enterprise encouraging drastic improvments in efficiency through Knowledge Transfer, Locating Expertise & Collaboration among Business Partners, Customers, Colleagues, Communities, Groups & Individuals.

1. IBM Lotus Connections Knowledge Transfer and Social Software for Business Jason Faszholz Regional Sales Executive Ixion Corporation, an IBM Premier Software Partner

3. “ The future of business is selling less of more. Infinite choice and lower costs to connect supply and demand is changing the nature of the market and will transform entire industries. Growth is in the long tail.” —Chris Anderson, The Long Tail, Hyperion, June 2006 IBM’s Web 2.0 Goes To Work initiative A set of philosophies and technologies that foster innovation, speed, and simplicity. New business designs such as the “Long Tail” Lighter weight infrastructure & simpler programming models Tapping collective knowledge Tap the collective knowledge of your extended teams. By creating dynamic and geographically diverse communities committed to innovation, organizations can effectively disrupt the status quo. Mashups: Web applications that combine data from more than one source Rich Internet Applications (RIA): Web applications that have the features and functionality of traditional desktop applications Extending SOA with Web 2.0: Web 2.0 extends reach and value of SOA by making it simple to use

5. Employees bring Web 2.0 tools into the office Source: Forrester - June 2007 US Web 2.0 Online Survey

6. Business efficiency drives adoption Source: Forrester - December 2006 United States CIO Confidence Poll Online Survey

7. Desired packaging by CIOs Source: December 2006 United States CIO Confidence Poll Online Survey

8. Lotus Community (Social) Software with Web 2.0 capabilities – Community Collaboration CEO Bundle

9. Introduction to Lotus Connections

10. Lotus Connections Provides 5 Key Services *May be purchased individually Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities Activities* Profiles* Communities Blogs Dogear

11. Lotus Connections V1 – a quick glimpse

12. Using Lotus Connections from Your Daily Tools IBM WebSphere® Portal Portlet integrates any / all services into portal pages / sites Lotus Connections Services Microsoft Office & Windows Explorer Upload files to Activities, search profiles, create a blog, and make Activity To Do's Extensibility Browser Bookmarks Feed readers Business card Mashups Mobile REST APIs IBM Lotus Notes Powerful activity sidebar IBM Lotus Quickr Add page to Activities IBM Lotus Sametime Activities and Profiles plug-in

17. Key Customers from 2008 “ The Federal Aviation Administration is using a feature called Activities for disaster preparedness. In the event of an emergency, the agency would be able to channel RSS feeds from internal blogs, relevant documents, and plans into an (Lotus Connections) Activities page for everyone to see and discuss.” (”Social Networking, a time waster or the next big thing in collaboration?” Information Week Sept 2007 ) “ The ability to access people that you know and you don't know in an immediate and effective way makes social networking very appealing to corporation because it is the only key that we know to really enable and very large organization to act as a small community “ Tsvi Gal, CTO Asset Mgmt, Deutsche Bank. (IBM TV Interview) “ By having members brainstorm, review each other's work, and prepare budgets on the network, the Film Foundation believes it can cut by half the amount of time it takes to create the materials.” (“Water cooler is now on the web” Business Week , Sept 2007) Kurt Woetzel, Bank of New York Mellon's chief information officer, said the New York company is "leveraging the human capital of the company" while in the midst of a massive organizational change, just four months after Bank of New York Co. Inc. and Mellon Financial Corp. closed their merger. " We're bringing together our community in a way we haven't in the past ," he said. … The banking company announced the tools to 250 of its top technical employees. Over the next several months plans to introduce to its roughly 6,000 tech employees the set of Web tools from International Business Machines Corp. called IBM Lotus Connections. (“BNY Mellon Pools Human Capital in Social Network” American Banker “ Nov 7 2007)

18. Recent customer comments on Lotus Connections "Intuit's growth has always been driven by innovative products. We wanted to take that to the next level by tapping the collective intelligence of the organization using a Web 2.0 approach. IBM Lotus Connections is proving to be the right suite of social software for our business. It allows us to quickly find specific skills across the company, share expertise and execute faster.” Charles Salmon, IT Director - Intuit "Up-to-date collaboration and communications tools are also essential for employers wishing to attract the best talent in the industry. The new generation entering the job market is already familiar with instant messaging and social networking tools. These young professionals want to utilize the same capabilities in their day-to-day work." … said CIO Pauli Nuutinen, Metso Corporation

19. We are our own best customer reference… Holds over 514,000 profiles and is the hub of user requests & all applications authentication for IBM. Home of over 364,351 bookmarks with 917,562 tags . Serving a contributor population of 11,597, with enterprise search access to all IBMers. Houses 361 public communities, 154 private communities with over 3,800 unique members . Enables ad hoc collaboration with over 29,735 active activities for 56,633 users . Hosts 10,847 weblogs, 89,682 entries with 37,349 users and 18,758 tags . Used by IBMers as a source of idea and information sharing. Connecting and empowering IBMers so they can respond faster using innovative solutions.

20. MS Sharepoint Side to Side Comparison Microsoft: 'Our customers are already using Sharepoint. Therefore, they don’t need another social software platform'...... IBM: 'You have a document centric, team collaboration solution, not a community wide knowledge sharing and expertise location platform. How easily can you find an experts and the resources they use beyond their documents? How easily can you collect all the sources of information such as emails, web links, instant message chats (ie. anything beyond documents) to complete a task or group project? No cross-services tagging in Sharepoint at this point. Supports tagging across the services. No shared bookmarks or activities. 5 services: profiles, blogs, communities, dogear, activities. Designed as a collaborative, document sharing platform and repository. Designed from the ground up as a community-wide social software platform. Microsoft Sharepoint Lotus Connections

21. Results: Enterprise 2.0 Conference, Boston, June 9-12 Microsoft Sharepoint VS. IBM Lotus Connections Analyst & Industry Expert Reactions: "IBM and Microsoft showed off their social software for businesses at the Enterprise 2.0 Conference in Boston today in a three hour session meant to compare and contrast their offerings. While both vendors showed their products could integrate with existing e-mail systems (especially e-mail systems that they sell, such as Notes and Exchange), IBM's Lotus Connections looked, at minimum, a year or more ahead of SharePoint in its social computing capabilities out of the box. It was a lot prettier looking, too." - C.G. Lynch, CIO.com Rants: Enterprise 2.0 Faceoff: Microsoft Lags Behind IBM in Social Software, June 10, 2008 "The storyline and narrative woven around the presentation and demonstrations was near-perfect. The IBM team established the use case scenarios and drilled down into those scenarios in a way that allowed people to make the connection (no pun intended) between the use cases and functional components." - Mike Gotta, E 2.0 Conference: Social Computing Platforms, June 19, 2008, Collaborative Thinking Blog "IBM came off looking better for various reasons. They fielded a more focused demo team -- never to be underestimated — but also because Connections has some slick, Ajax interfaces, and SharePoint does not." - Tony Byrne, CMS Watch, IBM-Microsoft Shootout at the Enterprise 2.0 Conference, June 9, 2008 " Clearly, IBM has won this round!! I'm so excited to hear non-IBMers get excited about Lotus Connections and see how Sharepoint really doesn't hit the mark." - Luis Benitez, Socialize Me, June 9, 2008

23. Introducing...The Homepage: Lotus Connections Aggregates relevant social data throughout Connections Eases management of your incoming requests and tasks Improves your ability to track and discover critical information and people Cross-Connections Search Provides faster access to your rapidly expanding network Composed of widgets that can be used in other web applications, including custom pages or mashups Product futures are directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice.

24. Profiles : Stay In Touch With Your Network Aggregate social data in one place for others to easily discover your work Identify, develop and maintain a professional network with colleagues Expanded customized profile data fields and views for your organization Tag your colleagues and easily find them, search on them, and keep in touch with them Product futures are directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice.

26. THANK YOU! QUESTIONS? Jason Faszholz, Ixion Corporation Regional Sales Executive | West Region, North America [email_address] 817.308.4112 www.linkedin.com/in/jasonfaszholz