Pinterest is taking social media world by storm. Learn how you can use this powerful tool to market your business. Also, find out what new Facebook Timelines mean to your brand page.

2. Pinterest and Facebook Timelines
• Meet the Players
• Pinterest Primer
• Facebook Timeline Tips
• Practical Application
• Questions & Answers

3. Your Takeaways
• What do you want to get out of today?

4. Meet the Players

5. The Conversation

6. The Fab 5

7. Two for Today

8. Engagement vs. Marketing
• Social media engagement creates strong
customer relationships, greater advocacy and
deeper loyalty, as customers engage your brand.

9. The Conversation

10. Barriers to Effective Listening
• Interrupting
• Faking attention and tuning out
• Becoming emotional
• Jumping to conclusions
• Getting distracted
• Losing focus

11. Strategies for Better Listening
• Focus on content, not delivery
• Avoid emotional involvement
• Avoid distractions
• Refrain from formulating an immediate response
• Ask questions
• Choose the right environment

12. Facebook

13. Facebook Facts
• Founded in 2004
• Over 900 million users
• Half a billion people sign in every day
• There are 2 billion "likes" each day
• One billion comments are posted daily
• Facebook is the most-downloaded mobile app
in the world

14. What’s in a Name?
• Create a Username
• Go to facebook.com/username
• Choose wisely
• You can only change your username once
• Use your name for marketing

15. Introducing Timelines

16. Facebook Timelines
OUT:
Large, image-based “landing pages” are gone.
IN:
Page-top “cover images” are the new landing
pages

17. Facebook Timelines
OUT:
Navigable tabs are replaced
IN:
Thumbnails now take the place of tabs/apps

18. Facebook Timelines
OUT:
“Like This” or “Buy Now” type calls to action in
your cover image
IN:
The ability to “Pin” a certain update - including a
promotion or big announcement” to the top of
your page for up to 7 days

19. Right Time, Right Size

20. Cover Image
851 px X 315 px

21. Profile Picture
180 px X 180 px

22. Family Farm & Home

23. Cover Resources
• Pic Scatter – picscatter.com
• Timeline Cover Banner –
timelinecoverbanner.com
• FaceItPages – faceitpages.com
• CoverCanvas –thesitecanvas.com
• J4 Timeline Covers –
apps.facebook.com/timeline_covers/
Source: WhizBang! Training

24. Pic Scatter

25. Do
• Check Your Profile Picture
• Upload a Cover Image
• Choose Your Top 3 Apps
• Update Your Business Information
• Add Some Company History
• Think Carefully About “Pinning” Posts
• Take a Look at the New Admin Panel
Source: WhizBang! Training

26. Don’t
• Promote offers (40% off)
• Don’t list product prices
• Give your contact information, including your
web address,
• Give a call to action, like "Get it now" or "Tell
your friends”
• Encourage visitors to interact with your page,
ie “Like Us!” or “Share This”

27. White Lake Chamber

28. Country Dairy

29. Country Dairy

30. In-n-Out

31. Sharpie

32. Smirnoff

33. Fanta

34. Jessica Barnard

35. Aly Moffatt

37. Pinterest says…
Pinterest lets you organize and share all the
beautiful things you find on the web. People use
pinboards to plan their weddings, decorate their
homes, and organize their favorite recipes.

38. Pinterest is…
Pinterest is a pinboard-style social photo sharing
website that allows users to create and manage
theme-based image collections such as events,
interests, hobbies and more.

39. Pinterest

40. Pinterest Facts
• Launched 2010
• Fastest site ever to break through the
10 million unique visitor mark
• 17 million users
• Invite only
• Redefining web design
• Girls night out

41. Do You Pinterest?
• 81% women and most of them are between
25-44 years old
• Some college education
• Average time per visit 1 hour and 17 minutes!
• Audience frequents etsy.com, food.com,
marthastewart.com
• Celebrity Pinners include Yoko Ono, Alyssa
Milano, Michael Kohrs, Ryan Seacrest

42. Alyssa Milano

43. Tale of the Tape
• Facebook is a text-based gateway to social
information on the web.
• Twitter is a gateway tool - Twitter is its own
destination, however it links you to the rest of
the web, 140 characters at a time.
• Pinterest borrows the "gateway" idea from
Twitter, but its content is visual, not text like
FB/Twitter. Think of it as a visual catalog of
the web.

44. Pinterest is about classification
• Facebook allows for some
compartmentalization, but generally the single-
stream “Wall” dominates.
• Twitter is one stream of messages from a
user, minimally classified by #hashtags
• Pinterest allows one user to classify images:
boards with different topics help you subdivide
your thoughts and content.

45. Pinterest is also about collaboration
• Facebook and Twitter’s framing of
collaboration is “many people share
responsibility of maintaining a page or feed.”
• Pinterest’s framing allows collaborators to
contribute ideas, with a central account there
manage.
• Think news editor (main account) vs. freelance
reporter (collaborator)
• If a board is being used to concept ideas,
collaboration allows many to take part.

46. Pin Etiquette
• Be Respectful
• Be Authentic
• Credit Your Sources
• Report Objectionable Content
• Make Pinterest Better

47. Pin Etiquette
• Sell your products
• Hold a contest
• Get personal
• Inspire your customers
• Offer exclusive discounts
• Raise awareness
• Invite customers to your events
• Follow other brands

48. How to Pin
• Chrome - Drag the “Pin It” button to your
Bookmarks bar
• Firefox - Pinterest Right-Click Extension
• Internet Explorer - Installing Pinterest
Bookmarklet
• Pinterest for iPhone App
• More info at pinterest.com/about/goodies/

49. Pin to Win
1.
2.
3.

50. Revel

51. Revel

52. Revel

53. Tips and Tricks
• Just "Nifty" ain't nifty
• Users classify to your benefit!
• Pin in 10-minute sessions
• Use “Like” as a bookmark or holding area
• Prepopulate your description to save time
• Instead of simply parroting, produce!
• Don’t forget, it’s social media!

54. Lionel Richie

55. Better Pinning
• Good: “Cup with Lionel Richie on it”
• Better: “White mugs with Lionel Richie
design.”
• Even Better: “Two white mug set with Lionel
Richie design text: ‘Hello, is it tea you’re
looking for?’ “

56. Pinterest for Business
• Brand accounts are the same as a regular
user's account and have all the same features
• Request an invite using a generic company
e-mail address (i.e. – info@company.com)
• Setup a username - pinterest.com/company
• Fill out the information about your business
(i.e. - location, web site, etc.)
• Upload an profile image

57. Strength in Numbers
• Have co-workers on Pinterest contribute to
your company boards
• Go to a board
• Click the Edit button in the top-right corner
• Change the setting from “Just Me” to
“Me + Contributors.”
• Click Add
• Save

58. Double JJ

59. Double JJ

60. Time Magazine

61. Cabot Cheese

62. Cabot Cheese

63. Practical Application

64. Example Social Media Schedule
• Monday
– Update Facebook Page status (0:05), Suggest page to friends (0:05), Post tweet
to Twitter (0:05)
• Tuesday
– Start or comment on a Group Discussion on LinkedIn (0:15)
• Wednesday
– Post photo/link to Facebook/Twitter (0:05), Post to Pinterest (0:20)
• Thursday
– Monitor brand using HootSuite (0:15)
• Friday
– Update Facebook status (0:05), Schedule updates for next week using HootSuite
(0:15)
• Total = 1 hour, 30 minutes or make it part of someone’s job

65. Pinterest and Facebook Timelines
• Meet the Players
• Pinterest Primer
• Facebook Timeline Tips
• Practical Application
• Questions & Answers

66. Thank You
Jason Piasecki, Partner
(231) 727-9778 X101
jason@revel.in
facebook.com/revelmarketing
twitter.com/revelmarketing
pinterest.com/revelmarketing