This presentation (part of a Streaming Media panel titled "Working with Video in the Cloud" delivered in May, 2013 to discuss the use of cloud resources in creating a better online video workflow) talks about the outsourcing the video publishing workflow (as a business process) to the clouds and the business (as well as peace-of-mind) benefits that result.
Check out a slide-by-slide walkthrough here:
http://blog.limelight.com/2013/05/optimizing-video-workflows-using-the-cloud/
5. Technology Challenges = Business Problems
Device proliferation
Mobile, gaming, specialty
Different formats, codecs, etc.
Different players
Storage
Delivery
Global audiences
Bandwidth/traffic spikes
Origin protection
Operations
Software
Hardware
Domain expertise required
Slower time to get content to
market
Which potentially reduces
monetization
And lowers user satisfaction
The Challenges The Business Impact
10. Focusing On Individual Components
The cloud Existing
Gain efficiencies or just create new complexities?
11. Think About All the Parts
Create
Manage
Deliver
Engage
Monetize
Optimize
into
12. Cloud-Based Video Workflow
Creation
Video is transcoded to the right format upon upload
Management
Videos are in an easy-to-use system for publishing
Videos are all tagged with metadata and other information
Videos are all stored on redundant hardware
Publishing/Delivery
One-click publishing to website, third-party providers, etc.
Integrated with delivery network for optimized performance
Monetization
Integration with third-party networks for ad placement
Optimization
Comprehensive analytics (who, what, when, where, and most
important, why)
13. What Does That Look Like?
Limelight. Brightcove. Ooyala. Kaltura.
14. Benefits Of Moving Workflow To The Cloud
Scale when you need it
For sudden spikes in upload (i.e., need to process a big library or
a lot of new videos) and delivery
Accessibility regardless of location
Staff can interact with workflow from anywhere (even mobile)
Efficiency of Publishing
Get content to market faster
Focus more on what’s important—making great content—less on
technical hurdles
Reduce barriers to publishing video
AND…