3. The Genesis is the first known species to appear in the MacWorld. Steve Wozniak and Steve Jobs, two kids in their 20’s, create their first computer. They called it Apple I. 1975 One year earlier John Henry Holland writes a book called Adaptation in Natural and Artificial Systems. He is later regarded as a major contributor to the science of Artificial Evolution. (Evolutionary Computation.) Introducing…
4. The Creator is the guiding force behind the evolution of the species, and Society’s protocols & taboos. The Creator maps the evolutionary framework before any species is introduced. His influence incubuses every detail of the process. The Creator is careful never to upstage his creations, as they are the heroes. Introducing…
5. The Society offers the security and stability implicit for the survival of its Cultures and Members. The Society enforces social taboos and protocols that allow for jumps in evolution. This calls for a closed social structure. The Society offers solutions to paradoxical ideologies such as Freedom vs. Security. Introducing…
6. A Closed Social Structure implies the first action to be taken before evolution can occur. This includes establishing full control over Society, its Members, Cultures, and others. The Society
7. The Cultures offer sophistication of the science and arts Social Taboos are in place to be respected by evolving Cultures. The purpose of a taboo is to provide security for Society and it's Members. Respect for social taboos are vital to the evolution of the Society. Ignoring these taboos put Society and its Members at risk of destruction. Introducing…
8. The Members are grouped by family, species, and generation. The family caries the implicit purpose for being. The species carries the mutation in the ‘genotype’. Each generation evolves into a new, stronger version of itself. Introducing…
9. Intelligent Design secures the survival of the individual Members. Sleepmode is the species’ energy conservation function and is a law for the evolution process. The unibody trait is common among all species. Its function is to provides an even distribution of energy and strong shell. Magnetic Power Latch is a defense mechanism that prevents species from falling by detaching when pressure is applied. Sudden Motion Sensor is a defense mechanism which detects acceleration in movement and detaches it’s fragile memory source in anticipation of impact. Evolution Process
10. Natural Selection addresses change in the species phenotypeby allowing its features to be chosen naturally. It also handles the paradoxical need for freedom and security. Strict social taboos and protocols exist for the development of potential features of a species. While The Creator has been accused of tyranny from the ‘Darwins’, the illusion of freedom has kept the masses happy without sacrificing the security of his Society. App Store Darwin Open Source Evolution Process
11. Survival of the Fit is triggered when it is thought a species is ready to evolve to the next generation. iPhone 3G Stabilizing Fitness describes the ability to both survive and reproduce. A Disruptive selection implies an evolution to the next generation. A Stabilizing selection implies extinction or mutation. iPhone 3GS Disruptive iPhone Evolution Process
12. Starving the Weak implies extinction for the ‘weak’ and social evolutions will be denied. The ‘fit’ will pass its dominance on to the new generation. iPhone 4 New Generation iPhone 3G Extinction iPhone 3GS Survival Evolution Process
13. Species Mutation will occur after 3 or 4 generations have passed. This mutation may introduce a new species, or simply an superficial attribute neutral to the species survival. The process of evolution continues with the new, mutated species. iPad iPhone 4 Evolution Process
14. The Alpha Male makes the distinction between an evolving species and the ordinary machine. Each challenge begins with a greeting: Hello, I’m a Mac. And I’m a PC. While both the species and the machine are technically of the same classification (PC), the distinction it has made is a powerful, strategic move. Sociology
15. The Alpha Male establishes superiority. The species acts as an instigator to the battle. When he lures in the machine, Mac immediately take the high road by complimenting PC or showing sympathy (never empathy). This makes PC appear weak and inadequate. Sociology
16. The Mating Rituals assist with the reproduction process. When a new species or generation is introduced for the first time it begins with an objective to arouse interest. Its coy terminology and brief displays of beauty are designed to induce desire or curiosity. The species will often sing new, exciting melodies for an experience creating memory. This approach is very different from an established species which primarily reinforces the benefits of its features in a straight forward manner. Sociology
17. The Mating Rituals create a lustful hypnosis only to be broken by a new, more attractive generation shortly after. These rituals have potential to infect the recipient with a phenomenon called New Relationship Energy (NRE) which creates a heighten level of lust. This feeling is chemical and is thought to last only 6 months to 2 years. New Generations are introduced each year and provide new features the old generation cannot match. Sociology
18. The Mating Rituals also include a bonding process similar to that of a mother and the smell of her newborn child. Actual quotes from dozens if not hundreds of forums. “I’ve been saying for years that this is a good smell and people just look at me like I'm crazy. Well I'm glad there’s another crazy out there. It’s definitely something going on inside Apple products.” “Is it me or does the top inside part of the iPhone 3G box smell really good? Anyone else notice this?” “I have the box on a table and almost every time I walk by I pop the top off and get a whiff” Sociology
19. The Prophecies Where will the future take the Society and its Members? Conclusion
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22. Scientific in Nature A thesis on Steve Jobs and how he evolved a wooden box into a society made in his image. Researched and written by: Jason J Velazquez October 3th 2011