Linkedin is a powerful recruiting tool. This presentation outlines ways to use Linkedin for recruiting as well as some stats to help identify your audience on Linkedin. Top 10 tips for recruiting include outside the box ideas to make your recruiting system work with Linkedin.

1. Recruiting 101
By
J. Austin Baker
President EServ, LLC.
Benefits, Outsourcing, Training
linkedin.com/jaustinbaker
jaustinbaker.wordpress.com/
twitter.com/jaustinbaker

3. Linkedin is about Exposure
and Connections
for Business Professionals

4. Photo credit: ”Linkedin Smurfs” by 99zeros

5. Recruiting- % of Recruiters Using Social Media
• Nearly 20% of recruiters use no social
networking sites at all.
• LinkedIn 67%
• Facebook 8%
• MySpace 1.5%
• Twitter 1%

7. My Linkedin Stats
Your Connections
Your trusted friends and colleagues 303
Two degrees away
Friends of friends; each connected to one of your
58,400+
connections
Three degrees away
4,117,300+
Reach these users through a friend and one of their friends
4,176,100+
Total users you can contact through an Introduction
6,177 new people in your network since July 10

8. My Linkedin Stats
21% 1. Human Resources
11% 2. Staffing and Recruiting
10% 3. Information Technology and Services
4% 4. Management Consulting
3% 5. Financial Services

9. The LinkedIn Professional At A Glance
Average Age 41
Household Income $109,703
Male 64%
Comp Index Rank
HHI $100K+ 53.5% 210 1
Own Smartphone/PDA 34% 430 1
College Grad/Post Grad 80.1% 156 2
Business Decision Maker 49% 185 13
EVP/SVP/VP 6.5% 317 4
Source: @plan Summer 2008

10. The LinkedIn Audience: The New Influencers
A Younger, More Affluent, More Influential And Harder-To-Find Audience Than
The Leading Business Sites
% Comp That
% Comp Read
Business Business
Average Average %Comp Co Decision Magazine
Property Age HHI Size <100 Makers Last 30 Days
$109,70
LinkedIn 41 26% 49% 29%
3
WSJ.com 48 $101,701 18% 40% 45%
Forbes.com 47 $93,896 18% 38% 47%
BusinessWeek.com 48 $95,668 18% 42% 51%
Source: @plan Summer 2008

11. LinkedIn Members: Educated & Affluent
 95% Are College Educated
 37% Are Post-Grads
 LinkedIn Is Ranked #1 For Comp of
A25-54 HHI $150K+ (Index 338)
 Average HHI is $110K
 24% Have A Portfolio Value of
$250K+
Source: @plan Summer 2008

12. Financial Profile
• Average HHI $109,780
• 24% Have A Portfolio Value of $250K+
– 56% Have An Account With An Online Brokerage
– 60% Have An Account With An Offline Brokerage
• 85% Viewed/Paid Bills Online in Last 30 Days
• 53% Monitored/Viewed Stocks Online in Last 30 Days
• Types of Securities Owned:
– Money Market Funds: 35%
– Shares of Stock: 30%
– Self-directed IRA: 26%
– Mutual Fund (Stock) 20%
– Mutual Fund (Index) 15%
• Credit Card Ownership
– American Express: 38%
– Visa: 67%
– MasterCard: 53%
– Discover: 20%
Source: @plan Summer 2008

13. Linkedin Gender & Age
Source: @plan Summer 2008

14. Business Decision Makers
• Job Titles:
– C-Level Executives 7.8%
– EVP/SVP 6.5%
– Senior Management: 16%
– Middle Management: 18%
• 50% Are Business Decision Makers In Their Companies
– Computer Software DM/Influencer: 32%
– Computer Hardware DM/Influencer: 22%
– Business Consulting Services: 18%
– IT Consulting DM/Influencer: 17%
– Office Supplies DM/Influencer: 17%
– Business Equipment DM/Influencer: 20%
– Printing DM/Influencer: 12%
– Travel Services DM/Influencer: 12%
• Purchased in The Last Year For Their Business:
– Computer Hardware 30%
– Software 22%
Source: @plan Summer 2008

15. Connect with people you know

16. Find out where people are now

17. Research people & companies

18. Broadcast what you’re up to & find out what’s
everyone else is doing

20. Recommendations

21. Be a part of groups that match your interest – and discuss

22. Form groups that match your interests
Employee Benefit Communication &
Enrollment Forum- 10 Months- 248 Members
5 Recruits, 15 Referrals- Cost = Zero (Time)
Memphis Eagle Scouts- 2 Months- 20
Members
Facebook Group- 70 Members
1 Event- 50 People
MILE- 10 Months- 50 Members
Facebook Group- 41 Members

23. Be introduced
Compose introductions
To: Kenneth Siegfried
From: Austin Baker
7 of your trusted connections can introduce you to Kenneth. Please choose one:
•Adams Ivey, Fariss
•Duncan, Timothy
•Graham, Shawn
•Hu, Tao
•Isaacman, Lauren
•Kamra, J.R.
•Philpott, James (Jay) Hundley

24. Recruiting Tips- Top 10
1. Perform blind, “reverse”, & company reference
checks
3. Make Interviews go smoother by finding out
common interests & acquaintances
5. Use Advances Search Features to Identify Candidates
7. Send Nominator Linked In Messages to either people
in the same group or people in your network
9. Use Status Updates to highlight key positions

25. Recruiting Tips- Top 10
6. Post in Job Section of Groups where industry professionals
gather
7. Use Application plug-ins to link to profile
- Slideshare- Upload a Company Recruiting Prez
- box.net- Upload Pictures of staff events (Culture)
- Wordpress- Link to a Recruiting Blog
- Events- Post A Recruiting Event
8. Create a Group for your Company- Current & Alumni
9. Encourage Employees to Help you Recruit through their
profiles
10. Sign up for Company Buzz to track twitter activity related
to your company and keywords that you are looking for

26. References
www.Theconversationprism.com
www.slideshare.com
JASON BAER - Convince & Convert
www.convinceandconvert.com @jaybaer