18. C O N S U M E R
C A S U A L
P R O G R A M M E R
P E R VA S I V E
A N A LY T I C S
M E A N I N G F U L
E X P E R I E N C E S
I N T E R A C T
W I T H
E V E RY T H I N G
19. C O N S U M E R
C A S U A L
P R O G R A M M E R
U B I Q U O T O U S
A N A LY T I C S
M E A N I N G F U L
E X P E R I E N C E S
I N T E R A C T
W I T H
E V E RY T H I N G
C O N S U M E R
I N
F U T U R E
20. A G E N C Y O F
F U T U R E
• era of mad man is over
• expertise over one big box
• hybrid talent
• role of an educator
A
O
F
23. BRINGING IT TOGETHER - HUMAN EXPERIENCES
X T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
S T R AT E G Y
A N A LY T I C S
S T O RY
S O L U T I O N
C R E AT I V E