SlideShare una empresa de Scribd logo

Creating Winning Social Media Strategies in 8 Steps

•
•
Jay Baer
Jay Baer

The 8 step social media strategic planning process from Jay Baer and Convince & Convert, used with major corporations and agencies world-wide.

Empresariales
1 de 73
Descargar para leer sin conexión
@jaybaer #esto12 Why Before How: Creating Social Media Strategic Plans in 8 Steps
@jaybaer #esto12 the tools always change 60 45 30 15 share of search 0 1999
@jaybaer #esto12 OL S! ON TO SING FOCU TO P S
@jaybaer #esto12 focus on how to be SOCIAL worry less about how to do SOCIAL MEDIA.
@jaybaer #esto12 SOCIAL MEDIA is now the most popular online activity WHY?
@jaybaer #esto12
@jaybaer #esto12 Control Over Personal Relationships
@jaybaer #esto12 Control Over Business Relationships
@jaybaer #esto12 TECHNOLOGY FORCES ADAPTATION
@jaybaer #esto12 telephone
@jaybaer #esto12 fax
@jaybaer #esto12 web
@jaybaer #esto12 email
@jaybaer #esto12 We’ve changed our business to respond to each of these shifts, but not to social media.
@jaybaer #esto12
@jaybaer #esto12 Social Media Strategy 8 step process
1 @jaybaer #esto12 build an ark
@jaybaer #esto12 DO NOT CREATE COMMITTEES AT BAYONET POINT
@jaybaer #esto12 gather data Customer Characteristics Current Social Metrics (if any) Web Metrics Business Metrics
2 @jaybaer #esto12 listen & compare
@jaybaer #esto12 easier with software
#esto12 Listening Queries What’s Being Said About Us? What’s Being Said About Topics of Interest? What’s Our Sentiment? Who’s Saying It? Where Are They Saying It?
@jaybaer #esto12 Competitor Analysis
@jaybaer #esto12 pick one. 3 awareness? what’s the sales? point? loyalty?
@jaybaer #esto12 Repeat/ Unaware Aware Trial Advocate Enthusiast
@jaybaer #esto12 ADVOCACY AWARENESS
@jaybaer #esto12 If You Try to Accomplish Everything in Social Media, You’ll Accomplish Nothing.
@jaybaer #esto12 4 success metrics
@jaybaer #esto12 The goal isn't to be good at social media, the goal is to be good at business because of social media.
@jaybaer #esto12 Whatever you're trying to accomplish dictates how and what you measure. Awareness Sales Advocacy
@jaybaer #esto12 Measure Behavior not just Data
@jaybaer #esto12 Weak Metric: Stronger Metric: Number of Facebook Engagement Rate Facebook fans
Affinity + Weight + Recency = Facebook Visibility
@jaybaer #esto12 Weak Metric: Stronger Metric: Social Mentions Desired Web Behaviors Among Visitors From Social
@jaybaer #esto12 Weak Metric: Stronger Metric: Number of Clicks Offers Redeemed
@jaybaer #esto12
@jaybaer #esto12 JUST BECAUSE EVERYTHING IS MEASURABLE DOESN’T MEAN YOU SHOULD MEASURE EVERYTHING
@jaybaer #esto12 5 analyze audience
@jaybaer #esto12 Use Research & Personas to Model Name: Name: John Doe Jane Doe Gender: Gender: Male Female Age: Age: 24 23 Hometown: Hometown: NYC NYC
Customer Sleuthing
@jaybaer #esto12 Age / Gender / Geography Who Are They? How Do They Use Social Media?
@jaybaer #esto12 creators 24%
@jaybaer #esto12 conversationalists 33%
@jaybaer #esto12 critics 37%
@jaybaer #esto12 collectors 20%
@jaybaer #esto12 joiners 59%
@jaybaer #esto12 spectators 70%
@jaybaer #esto12 inactives 17%
@jaybaer #esto12 1,961 300
@jaybaer #esto12 Give Your Audience Appropriate Social Media Assignments CREATORS 18-24 41% 45-54 14%
@jaybaer #esto12 6 what’s your one thing?
@jaybaer #esto12 Passion, Not Features innovation magic safety service You ?????
If everyone has a SPECIAL OFFER yours isn’t that special
@jaybaer #esto12
@jaybaer #esto12 7 engagement & humanization
@jaybaer #esto12 social media IS ABOUT PEOPLE not logos.
@jaybaer #esto12
@jaybaer #esto12 be a person
@jaybaer #esto12
@jaybaer #esto12 Harvest stories about your destination & visitors These visitors Storytelling create more stories humanizes for harvesting destination Kinship drives Humanization visits from new & creates kinship previous travelers Social Media Success Process
@jaybaer #esto12 8 channel plan
@jaybaer #esto12 Social Media Home Base & Outposts
@jaybaer #esto12 Social Media Detective
Johnny Don’t Read
@jaybaer #esto12 what is your VISUAL EXECUTION PLAN?
@jaybaer #esto12 digital DANDELION
@jaybaer #esto12
@jaybaer #esto12
@jaybaer #esto12 EVERY CHANNEL YOU ADD IS A COST FIRST, AND THEN MAYBE A BENEFIT
@jaybaer #esto12 8 Steps: Refresher Course build an ark 1 listen & compare 2 what’s the point? 3 success metrics 4 analyze audience 5 what’s your one thing? 6 engagement & humanization 7 channel plan 8
@jaybaer #esto12 focus on how to be SOCIAL worry less about how to do SOCIAL MEDIA.
Jay Baer Convince & Convert jaybaer.com/ESTO

Recomendados

Crushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content MarketingCrushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content MarketingJay Baer
 
7 Myths of Social Media Marketing 2010 by Roy Young
7 Myths of Social Media Marketing 2010 by Roy Young7 Myths of Social Media Marketing 2010 by Roy Young
7 Myths of Social Media Marketing 2010 by Roy YoungBeyond B-School
 
The 7 Tool You Need to Win at Social
The 7 Tool You Need to Win at SocialThe 7 Tool You Need to Win at Social
The 7 Tool You Need to Win at SocialLikeable Local
 
The 7 Surprising Ways to Succeed with Social Media For Event Planners
The 7 Surprising Ways to Succeed with Social Media For Event PlannersThe 7 Surprising Ways to Succeed with Social Media For Event Planners
The 7 Surprising Ways to Succeed with Social Media For Event PlannersLikeable Local
 
5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your Strategy5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your StrategyDave Kerpen
 
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - E...
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - E...BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - E...
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - E...BrightEdge Technologies
 
How To Be a Better Change Agent
How To Be a Better Change AgentHow To Be a Better Change Agent
How To Be a Better Change AgentAugie Ray
 
13 Social Media & Paid Social Mistakes to Leave Behind in 2021
13 Social Media & Paid Social Mistakes to Leave Behind in 202113 Social Media & Paid Social Mistakes to Leave Behind in 2021
13 Social Media & Paid Social Mistakes to Leave Behind in 2021Boom Online Marketing
 

Recomendados

Crushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content MarketingCrushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content MarketingJay Baer
 
7 Myths of Social Media Marketing 2010 by Roy Young
7 Myths of Social Media Marketing 2010 by Roy Young7 Myths of Social Media Marketing 2010 by Roy Young
7 Myths of Social Media Marketing 2010 by Roy YoungBeyond B-School
 
The 7 Tool You Need to Win at Social
The 7 Tool You Need to Win at SocialThe 7 Tool You Need to Win at Social
The 7 Tool You Need to Win at SocialLikeable Local
 
The 7 Surprising Ways to Succeed with Social Media For Event Planners
The 7 Surprising Ways to Succeed with Social Media For Event PlannersThe 7 Surprising Ways to Succeed with Social Media For Event Planners
The 7 Surprising Ways to Succeed with Social Media For Event PlannersLikeable Local
 
5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your Strategy5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your StrategyDave Kerpen
 
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - E...
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - E...BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - E...
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - E...BrightEdge Technologies
 
How To Be a Better Change Agent
How To Be a Better Change AgentHow To Be a Better Change Agent
How To Be a Better Change AgentAugie Ray
 
13 Social Media & Paid Social Mistakes to Leave Behind in 2021
13 Social Media & Paid Social Mistakes to Leave Behind in 202113 Social Media & Paid Social Mistakes to Leave Behind in 2021
13 Social Media & Paid Social Mistakes to Leave Behind in 2021Boom Online Marketing
 
Monsters of Influence
Monsters of InfluenceMonsters of Influence
Monsters of InfluenceBarry Feldman
 
The Hedgehog's Guide to Content Strategy
The Hedgehog's Guide to Content StrategyThe Hedgehog's Guide to Content Strategy
The Hedgehog's Guide to Content StrategyJosh Braaten
 
Social Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresSocial Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
 
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and Convert
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and ConvertDigital Marketing Strategy Master Class - Daniel Lemin, Convince and Convert
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and ConvertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?
Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?
Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?Julia Grosman
 
(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks
(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks
(Short version) Building a Mobile, Social, Location-Based Game in 5 WeeksJennie Lees
 
Ripple6 IMS Dallas Presentation
Ripple6 IMS Dallas PresentationRipple6 IMS Dallas Presentation
Ripple6 IMS Dallas PresentationRipple6, Inc.
 
Why it Pays To Be Likeable
Why it Pays To Be LikeableWhy it Pays To Be Likeable
Why it Pays To Be LikeableDave Kerpen
 
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your BusinessDave Kerpen
 
7 ways to grow your business in 2017
7 ways to grow your business in 20177 ways to grow your business in 2017
7 ways to grow your business in 2017Dave Kerpen
 
Learning About the Future of Marketing at INBOUND16
Learning About the Future of Marketing at INBOUND16Learning About the Future of Marketing at INBOUND16
Learning About the Future of Marketing at INBOUND16Jim MacLeod
 
Culture Booklet
Culture BookletCulture Booklet
Culture BookletOnkar K. Khullar
 
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...Noisy Little Monkey
 
How to run a social media listening program, presented by Kathleen Fetters
How to run a social media listening program, presented by Kathleen FettersHow to run a social media listening program, presented by Kathleen Fetters
How to run a social media listening program, presented by Kathleen FettersSocialMedia.org
 
It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...SocialMedia.org
 
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...Jim MacLeod
 
Psychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingPsychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingMoving Targets
 
More than a score - Using Ratings and Reviews in Real Estate
More than a score - Using Ratings and Reviews in Real EstateMore than a score - Using Ratings and Reviews in Real Estate
More than a score - Using Ratings and Reviews in Real EstateBetter Homes and Gardens Real Estate
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be LikeableDave Kerpen
 
20 Super Actionable Social Media Tips
20 Super Actionable Social Media Tips20 Super Actionable Social Media Tips
20 Super Actionable Social Media TipsHubSpot
 
Social media in Amazing Thailand campaign of Tourism Authority of Thailand
Social media in Amazing Thailand campaign of Tourism Authority of ThailandSocial media in Amazing Thailand campaign of Tourism Authority of Thailand
Social media in Amazing Thailand campaign of Tourism Authority of ThailandTuong Nguyen
 
Sosyal Medya Sunumu
Sosyal Medya SunumuSosyal Medya Sunumu
Sosyal Medya SunumuAlbaraka Garaj
 

Más contenido relacionado

La actualidad más candente

Monsters of Influence
Monsters of InfluenceMonsters of Influence
Monsters of InfluenceBarry Feldman
 
The Hedgehog's Guide to Content Strategy
The Hedgehog's Guide to Content StrategyThe Hedgehog's Guide to Content Strategy
The Hedgehog's Guide to Content StrategyJosh Braaten
 
Social Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresSocial Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
 
Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?
Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?
Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?Julia Grosman
 
(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks
(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks
(Short version) Building a Mobile, Social, Location-Based Game in 5 WeeksJennie Lees
 
Ripple6 IMS Dallas Presentation
Ripple6 IMS Dallas PresentationRipple6 IMS Dallas Presentation
Ripple6 IMS Dallas PresentationRipple6, Inc.
 
Why it Pays To Be Likeable
Why it Pays To Be LikeableWhy it Pays To Be Likeable
Why it Pays To Be LikeableDave Kerpen
 
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your BusinessDave Kerpen
 
7 ways to grow your business in 2017
7 ways to grow your business in 20177 ways to grow your business in 2017
7 ways to grow your business in 2017Dave Kerpen
 
Learning About the Future of Marketing at INBOUND16
Learning About the Future of Marketing at INBOUND16Learning About the Future of Marketing at INBOUND16
Learning About the Future of Marketing at INBOUND16Jim MacLeod
 
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...Noisy Little Monkey
 
How to run a social media listening program, presented by Kathleen Fetters
How to run a social media listening program, presented by Kathleen FettersHow to run a social media listening program, presented by Kathleen Fetters
How to run a social media listening program, presented by Kathleen FettersSocialMedia.org
 
It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...SocialMedia.org
 
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...Jim MacLeod
 
Psychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingPsychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingMoving Targets
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be LikeableDave Kerpen
 
20 Super Actionable Social Media Tips
20 Super Actionable Social Media Tips20 Super Actionable Social Media Tips
20 Super Actionable Social Media TipsHubSpot
 

La actualidad más candente (20)

Monsters of Influence
Monsters of InfluenceMonsters of Influence
Monsters of Influence
 
The Hedgehog's Guide to Content Strategy
The Hedgehog's Guide to Content StrategyThe Hedgehog's Guide to Content Strategy
The Hedgehog's Guide to Content Strategy
 
Social Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresSocial Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That Cares
 
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and Convert
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and ConvertDigital Marketing Strategy Master Class - Daniel Lemin, Convince and Convert
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and Convert
 
Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?
Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?
Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?
 
(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks
(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks
(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks
 
Ripple6 IMS Dallas Presentation
Ripple6 IMS Dallas PresentationRipple6 IMS Dallas Presentation
Ripple6 IMS Dallas Presentation
 
Why it Pays To Be Likeable
Why it Pays To Be LikeableWhy it Pays To Be Likeable
Why it Pays To Be Likeable
 
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
 
7 ways to grow your business in 2017
7 ways to grow your business in 20177 ways to grow your business in 2017
7 ways to grow your business in 2017
 
Learning About the Future of Marketing at INBOUND16
Learning About the Future of Marketing at INBOUND16Learning About the Future of Marketing at INBOUND16
Learning About the Future of Marketing at INBOUND16
 
Culture Booklet
Culture BookletCulture Booklet
Culture Booklet
 
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...
 
How to run a social media listening program, presented by Kathleen Fetters
How to run a social media listening program, presented by Kathleen FettersHow to run a social media listening program, presented by Kathleen Fetters
How to run a social media listening program, presented by Kathleen Fetters
 
It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...
 
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...
 
Psychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingPsychology Hacks to Boost your Marketing
Psychology Hacks to Boost your Marketing
 
More than a score - Using Ratings and Reviews in Real Estate
More than a score - Using Ratings and Reviews in Real EstateMore than a score - Using Ratings and Reviews in Real Estate
More than a score - Using Ratings and Reviews in Real Estate
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be Likeable
 
20 Super Actionable Social Media Tips
20 Super Actionable Social Media Tips20 Super Actionable Social Media Tips
20 Super Actionable Social Media Tips
 

Destacado

Social media in Amazing Thailand campaign of Tourism Authority of Thailand
Social media in Amazing Thailand campaign of Tourism Authority of ThailandSocial media in Amazing Thailand campaign of Tourism Authority of Thailand
Social media in Amazing Thailand campaign of Tourism Authority of ThailandTuong Nguyen
 
Sosyal Medya Proje Dosyası (Örnek) - Social Media Project File (Example)
Sosyal Medya Proje Dosyası (Örnek) - Social Media Project File (Example)Sosyal Medya Proje Dosyası (Örnek) - Social Media Project File (Example)
Sosyal Medya Proje Dosyası (Örnek) - Social Media Project File (Example)Volkan Çelik
 
Sunum Örnekleri - Sunum Nasıl Yapılır?
Sunum Örnekleri - Sunum Nasıl Yapılır?Sunum Örnekleri - Sunum Nasıl Yapılır?
Sunum Örnekleri - Sunum Nasıl Yapılır?Creamive Web Tasarım
 
Opportunities for Asia: Luxury Travel
Opportunities for Asia: Luxury TravelOpportunities for Asia: Luxury Travel
Opportunities for Asia: Luxury Traveltravelravesg
 
Travel Technology Europe - London 2012
Travel Technology Europe - London 2012Travel Technology Europe - London 2012
Travel Technology Europe - London 2012Guava UK
 
Converse Consumer Profile
Converse Consumer ProfileConverse Consumer Profile
Converse Consumer ProfileAllison Coyle
 
Gucci slides
Gucci slidesGucci slides
Gucci slidesAngel Tse
 
[메조미디어] 2017 상반기 업종 분석 리포트_화장품
[메조미디어] 2017 상반기 업종 분석 리포트_화장품[메조미디어] 2017 상반기 업종 분석 리포트_화장품
[메조미디어] 2017 상반기 업종 분석 리포트_화장품MezzoMedia
 
[메조미디어] 2015 상반기 업종분석 자료 - 쇼핑
[메조미디어] 2015 상반기 업종분석 자료 - 쇼핑[메조미디어] 2015 상반기 업종분석 자료 - 쇼핑
[메조미디어] 2015 상반기 업종분석 자료 - 쇼핑MezzoMedia
 
2016 트렌드 코리아
2016 트렌드 코리아2016 트렌드 코리아
2016 트렌드 코리아장수 이
 
아트콜라보레이션에 대하여
아트콜라보레이션에 대하여아트콜라보레이션에 대하여
아트콜라보레이션에 대하여윤아 이
 
Gucci- Social Media Marketing Strategies using Internet & social networking s...
Gucci- Social Media Marketing Strategies using Internet & social networking s...Gucci- Social Media Marketing Strategies using Internet & social networking s...
Gucci- Social Media Marketing Strategies using Internet & social networking s...Kriti Sangar
 
Three Photography Trends That Have Emerged in 2017
Three Photography Trends That Have Emerged in 2017Three Photography Trends That Have Emerged in 2017
Three Photography Trends That Have Emerged in 2017Heidi Jewell (Denver)
 
Gucci Guilty Advertising & Marketing Campaign
Gucci Guilty Advertising & Marketing CampaignGucci Guilty Advertising & Marketing Campaign
Gucci Guilty Advertising & Marketing CampaignTom Pheby
 
2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits
2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits
2007 - Brand Premium of Louis Vuitton Original Bag and CounterfeitsCBR Conference
 
Social Media Optimization: Campaign Goals
Social Media Optimization: Campaign Goals Social Media Optimization: Campaign Goals
Social Media Optimization: Campaign Goals Michelle M. Moody
 

Destacado (20)

Social media in Amazing Thailand campaign of Tourism Authority of Thailand
Social media in Amazing Thailand campaign of Tourism Authority of ThailandSocial media in Amazing Thailand campaign of Tourism Authority of Thailand
Social media in Amazing Thailand campaign of Tourism Authority of Thailand
 
Sosyal Medya Sunumu
Sosyal Medya SunumuSosyal Medya Sunumu
Sosyal Medya Sunumu
 
Sosyal Medya Proje Dosyası (Örnek) - Social Media Project File (Example)
Sosyal Medya Proje Dosyası (Örnek) - Social Media Project File (Example)Sosyal Medya Proje Dosyası (Örnek) - Social Media Project File (Example)
Sosyal Medya Proje Dosyası (Örnek) - Social Media Project File (Example)
 
Sunum Örnekleri - Sunum Nasıl Yapılır?
Sunum Örnekleri - Sunum Nasıl Yapılır?Sunum Örnekleri - Sunum Nasıl Yapılır?
Sunum Örnekleri - Sunum Nasıl Yapılır?
 
Sample Website Proposal Presentation
Sample Website Proposal PresentationSample Website Proposal Presentation
Sample Website Proposal Presentation
 
Opportunities for Asia: Luxury Travel
Opportunities for Asia: Luxury TravelOpportunities for Asia: Luxury Travel
Opportunities for Asia: Luxury Travel
 
Travel Technology Europe - London 2012
Travel Technology Europe - London 2012Travel Technology Europe - London 2012
Travel Technology Europe - London 2012
 
Converse Consumer Profile
Converse Consumer ProfileConverse Consumer Profile
Converse Consumer Profile
 
Gucci slides
Gucci slidesGucci slides
Gucci slides
 
Understanding the Luxury Market
Understanding the Luxury MarketUnderstanding the Luxury Market
Understanding the Luxury Market
 
[메조미디어] 2017 상반기 업종 분석 리포트_화장품
[메조미디어] 2017 상반기 업종 분석 리포트_화장품[메조미디어] 2017 상반기 업종 분석 리포트_화장품
[메조미디어] 2017 상반기 업종 분석 리포트_화장품
 
[메조미디어] 2015 상반기 업종분석 자료 - 쇼핑
[메조미디어] 2015 상반기 업종분석 자료 - 쇼핑[메조미디어] 2015 상반기 업종분석 자료 - 쇼핑
[메조미디어] 2015 상반기 업종분석 자료 - 쇼핑
 
2016 트렌드 코리아
2016 트렌드 코리아2016 트렌드 코리아
2016 트렌드 코리아
 
아트콜라보레이션에 대하여
아트콜라보레이션에 대하여아트콜라보레이션에 대하여
아트콜라보레이션에 대하여
 
Gucci- Social Media Marketing Strategies using Internet & social networking s...
Gucci- Social Media Marketing Strategies using Internet & social networking s...Gucci- Social Media Marketing Strategies using Internet & social networking s...
Gucci- Social Media Marketing Strategies using Internet & social networking s...
 
Three Photography Trends That Have Emerged in 2017
Three Photography Trends That Have Emerged in 2017Three Photography Trends That Have Emerged in 2017
Three Photography Trends That Have Emerged in 2017
 
Gucci Guilty Advertising & Marketing Campaign
Gucci Guilty Advertising & Marketing CampaignGucci Guilty Advertising & Marketing Campaign
Gucci Guilty Advertising & Marketing Campaign
 
2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits
2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits
2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits
 
Gucci case history
Gucci case historyGucci case history
Gucci case history
 
Social Media Optimization: Campaign Goals
Social Media Optimization: Campaign Goals Social Media Optimization: Campaign Goals
Social Media Optimization: Campaign Goals
 

Similar a Creating Winning Social Media Strategies in 8 Steps

Why before how webinar with jay baer handout slides
Why before how webinar with jay baer handout slidesWhy before how webinar with jay baer handout slides
Why before how webinar with jay baer handout slidesCarl Burgmann
 
8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social Media8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social MediaJay Baer
 
The 8 Wrong Questions Agencies Are Asking About Social Media
The 8 Wrong Questions Agencies Are Asking About Social MediaThe 8 Wrong Questions Agencies Are Asking About Social Media
The 8 Wrong Questions Agencies Are Asking About Social MediaBOLO Conference
 
The 8 Wrong Questions Agencies are Asking about Social Media
The 8 Wrong Questions Agencies are Asking about Social MediaThe 8 Wrong Questions Agencies are Asking about Social Media
The 8 Wrong Questions Agencies are Asking about Social Mediaagencyside
 
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot
 
Anti-patterns in design communication
Anti-patterns in design communicationAnti-patterns in design communication
Anti-patterns in design communicationMartina Hodges Schell
 
Jay Baer - Youtility
Jay Baer - YoutilityJay Baer - Youtility
Jay Baer - YoutilityInfusionsoft
 
Joanna Lord at SIC2012 - Rethinking Customer Acquisition
Joanna Lord at SIC2012 - Rethinking Customer AcquisitionJoanna Lord at SIC2012 - Rethinking Customer Acquisition
Joanna Lord at SIC2012 - Rethinking Customer AcquisitionSeattle Interactive Conference
 
Youtility - A talk by Jay Baer about his new book on Smart Insights
Youtility - A talk by Jay Baer about his new book on Smart InsightsYoutility - A talk by Jay Baer about his new book on Smart Insights
Youtility - A talk by Jay Baer about his new book on Smart InsightsSmart Insights
 
8 Essential Content Marketing Initiatives You Shouldn't Be Without
8 Essential Content Marketing Initiatives You Shouldn't Be Without8 Essential Content Marketing Initiatives You Shouldn't Be Without
8 Essential Content Marketing Initiatives You Shouldn't Be WithoutJoe Pulizzi
 
The Real-World Guide to Social Media for Contractors
The Real-World Guide to Social Media for ContractorsThe Real-World Guide to Social Media for Contractors
The Real-World Guide to Social Media for ContractorsJoe Pulizzi
 
Good to Great Content Marketing - American Marketing Association
Good to Great Content Marketing - American Marketing AssociationGood to Great Content Marketing - American Marketing Association
Good to Great Content Marketing - American Marketing AssociationJoe Pulizzi
 
Jeff Gothelf: Building a culture of innovation
Jeff Gothelf: Building a culture of innovationJeff Gothelf: Building a culture of innovation
Jeff Gothelf: Building a culture of innovationwebdagene
 
Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012Roger Dooley
 
Affiliate Dag 2012 Roger Dooley
Affiliate Dag 2012 Roger DooleyAffiliate Dag 2012 Roger Dooley
Affiliate Dag 2012 Roger DooleyAffiliate Dag
 
Listening & Storytelling for Nonprofits
Listening & Storytelling for NonprofitsListening & Storytelling for Nonprofits
Listening & Storytelling for NonprofitsSpiral16
 
Create Ugly - Jay Acunzo at Content Marketing World 2015
Create Ugly - Jay Acunzo at Content Marketing World 2015Create Ugly - Jay Acunzo at Content Marketing World 2015
Create Ugly - Jay Acunzo at Content Marketing World 2015Jay Acunzo
 
Talk Is Cheap: Using Social Media to Drive Action
Talk Is Cheap: Using Social Media to Drive ActionTalk Is Cheap: Using Social Media to Drive Action
Talk Is Cheap: Using Social Media to Drive ActionLeigh George, PhD
 
Best Practices in Content Marketing - Australia
Best Practices in Content Marketing - AustraliaBest Practices in Content Marketing - Australia
Best Practices in Content Marketing - AustraliaJoe Pulizzi
 

Similar a Creating Winning Social Media Strategies in 8 Steps (20)

Why before how webinar with jay baer handout slides
Why before how webinar with jay baer handout slidesWhy before how webinar with jay baer handout slides
Why before how webinar with jay baer handout slides
 
8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social Media8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social Media
 
The 8 Wrong Questions Agencies Are Asking About Social Media
The 8 Wrong Questions Agencies Are Asking About Social MediaThe 8 Wrong Questions Agencies Are Asking About Social Media
The 8 Wrong Questions Agencies Are Asking About Social Media
 
The 8 Wrong Questions Agencies are Asking about Social Media
The 8 Wrong Questions Agencies are Asking about Social MediaThe 8 Wrong Questions Agencies are Asking about Social Media
The 8 Wrong Questions Agencies are Asking about Social Media
 
LinkedIn for personal branding
LinkedIn for personal branding LinkedIn for personal branding
LinkedIn for personal branding
 
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]
 
Anti-patterns in design communication
Anti-patterns in design communicationAnti-patterns in design communication
Anti-patterns in design communication
 
Jay Baer - Youtility
Jay Baer - YoutilityJay Baer - Youtility
Jay Baer - Youtility
 
Joanna Lord at SIC2012 - Rethinking Customer Acquisition
Joanna Lord at SIC2012 - Rethinking Customer AcquisitionJoanna Lord at SIC2012 - Rethinking Customer Acquisition
Joanna Lord at SIC2012 - Rethinking Customer Acquisition
 
Youtility - A talk by Jay Baer about his new book on Smart Insights
Youtility - A talk by Jay Baer about his new book on Smart InsightsYoutility - A talk by Jay Baer about his new book on Smart Insights
Youtility - A talk by Jay Baer about his new book on Smart Insights
 
8 Essential Content Marketing Initiatives You Shouldn't Be Without
8 Essential Content Marketing Initiatives You Shouldn't Be Without8 Essential Content Marketing Initiatives You Shouldn't Be Without
8 Essential Content Marketing Initiatives You Shouldn't Be Without
 
The Real-World Guide to Social Media for Contractors
The Real-World Guide to Social Media for ContractorsThe Real-World Guide to Social Media for Contractors
The Real-World Guide to Social Media for Contractors
 
Good to Great Content Marketing - American Marketing Association
Good to Great Content Marketing - American Marketing AssociationGood to Great Content Marketing - American Marketing Association
Good to Great Content Marketing - American Marketing Association
 
Jeff Gothelf: Building a culture of innovation
Jeff Gothelf: Building a culture of innovationJeff Gothelf: Building a culture of innovation
Jeff Gothelf: Building a culture of innovation
 
Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012
 
Affiliate Dag 2012 Roger Dooley
Affiliate Dag 2012 Roger DooleyAffiliate Dag 2012 Roger Dooley
Affiliate Dag 2012 Roger Dooley
 
Listening & Storytelling for Nonprofits
Listening & Storytelling for NonprofitsListening & Storytelling for Nonprofits
Listening & Storytelling for Nonprofits
 
Create Ugly - Jay Acunzo at Content Marketing World 2015
Create Ugly - Jay Acunzo at Content Marketing World 2015Create Ugly - Jay Acunzo at Content Marketing World 2015
Create Ugly - Jay Acunzo at Content Marketing World 2015
 
Talk Is Cheap: Using Social Media to Drive Action
Talk Is Cheap: Using Social Media to Drive ActionTalk Is Cheap: Using Social Media to Drive Action
Talk Is Cheap: Using Social Media to Drive Action
 
Best Practices in Content Marketing - Australia
Best Practices in Content Marketing - AustraliaBest Practices in Content Marketing - Australia
Best Practices in Content Marketing - Australia
 

Más de Jay Baer

11 Required Elements to YouTube Success
11 Required Elements to YouTube Success11 Required Elements to YouTube Success
11 Required Elements to YouTube SuccessJay Baer
 
Convince & Convert Media Kit
Convince & Convert Media KitConvince & Convert Media Kit
Convince & Convert Media KitJay Baer
 
7 Content Marketing Trends That Matter in 2017
7 Content Marketing Trends That Matter in 20177 Content Marketing Trends That Matter in 2017
7 Content Marketing Trends That Matter in 2017Jay Baer
 
The CMO Blueprint for Account-Based Marketing
The CMO Blueprint for Account-Based MarketingThe CMO Blueprint for Account-Based Marketing
The CMO Blueprint for Account-Based MarketingJay Baer
 
How Fast is Fast Enough: New research shows how fast companies have to respo...
How Fast is Fast Enough: New research shows how fast companies have to respo...How Fast is Fast Enough: New research shows how fast companies have to respo...
How Fast is Fast Enough: New research shows how fast companies have to respo...Jay Baer
 
Smarketing - Sales and Marketing Cooperation is Doable and Powerful
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulSmarketing - Sales and Marketing Cooperation is Doable and Powerful
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulJay Baer
 
It's time to own your social community
It's time to own your social communityIt's time to own your social community
It's time to own your social communityJay Baer
 
Four Photography Tips for Social Media #smsecrets
Four Photography Tips for Social Media #smsecretsFour Photography Tips for Social Media #smsecrets
Four Photography Tips for Social Media #smsecretsJay Baer
 
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
 
How to fix your marketing blind spot
How to fix your marketing blind spot How to fix your marketing blind spot
How to fix your marketing blind spot Jay Baer
 
The 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For YouThe 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For YouJay Baer
 
Shotguns trump rifles: Why social media strategy is now a volume play
Shotguns trump rifles: Why social media strategy is now a volume playShotguns trump rifles: Why social media strategy is now a volume play
Shotguns trump rifles: Why social media strategy is now a volume playJay Baer
 
The Best of Twitter 20
The Best of Twitter 20The Best of Twitter 20
The Best of Twitter 20Jay Baer
 
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media AdvocacyJay Baer
 
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptYoutility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
 
Youtility - Why Smart Marketing is About Help Not Hype
Youtility - Why Smart Marketing is About Help Not HypeYoutility - Why Smart Marketing is About Help Not Hype
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
 
21 Quotes That Will Change the Way You Think About Marketing
21 Quotes That Will Change the Way You Think About Marketing21 Quotes That Will Change the Way You Think About Marketing
21 Quotes That Will Change the Way You Think About MarketingJay Baer
 
The Power of Everything
The Power of EverythingThe Power of Everything
The Power of EverythingJay Baer
 
When Do You Promote a Facebook Post?
When Do You Promote a Facebook Post?When Do You Promote a Facebook Post?
When Do You Promote a Facebook Post?Jay Baer
 
23 social and digital services agencies should offer
23 social and digital services agencies should offer23 social and digital services agencies should offer
23 social and digital services agencies should offerJay Baer
 

Más de Jay Baer (20)

11 Required Elements to YouTube Success
11 Required Elements to YouTube Success11 Required Elements to YouTube Success
11 Required Elements to YouTube Success
 
Convince & Convert Media Kit
Convince & Convert Media KitConvince & Convert Media Kit
Convince & Convert Media Kit
 
7 Content Marketing Trends That Matter in 2017
7 Content Marketing Trends That Matter in 20177 Content Marketing Trends That Matter in 2017
7 Content Marketing Trends That Matter in 2017
 
The CMO Blueprint for Account-Based Marketing
The CMO Blueprint for Account-Based MarketingThe CMO Blueprint for Account-Based Marketing
The CMO Blueprint for Account-Based Marketing
 
How Fast is Fast Enough: New research shows how fast companies have to respo...
How Fast is Fast Enough: New research shows how fast companies have to respo...How Fast is Fast Enough: New research shows how fast companies have to respo...
How Fast is Fast Enough: New research shows how fast companies have to respo...
 
Smarketing - Sales and Marketing Cooperation is Doable and Powerful
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulSmarketing - Sales and Marketing Cooperation is Doable and Powerful
Smarketing - Sales and Marketing Cooperation is Doable and Powerful
 
It's time to own your social community
It's time to own your social communityIt's time to own your social community
It's time to own your social community
 
Four Photography Tips for Social Media #smsecrets
Four Photography Tips for Social Media #smsecretsFour Photography Tips for Social Media #smsecrets
Four Photography Tips for Social Media #smsecrets
 
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
 
How to fix your marketing blind spot
How to fix your marketing blind spot How to fix your marketing blind spot
How to fix your marketing blind spot
 
The 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For YouThe 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For You
 
Shotguns trump rifles: Why social media strategy is now a volume play
Shotguns trump rifles: Why social media strategy is now a volume playShotguns trump rifles: Why social media strategy is now a volume play
Shotguns trump rifles: Why social media strategy is now a volume play
 
The Best of Twitter 20
The Best of Twitter 20The Best of Twitter 20
The Best of Twitter 20
 
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
 
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptYoutility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
 
Youtility - Why Smart Marketing is About Help Not Hype
Youtility - Why Smart Marketing is About Help Not HypeYoutility - Why Smart Marketing is About Help Not Hype
Youtility - Why Smart Marketing is About Help Not Hype
 
21 Quotes That Will Change the Way You Think About Marketing
21 Quotes That Will Change the Way You Think About Marketing21 Quotes That Will Change the Way You Think About Marketing
21 Quotes That Will Change the Way You Think About Marketing
 
The Power of Everything
The Power of EverythingThe Power of Everything
The Power of Everything
 
When Do You Promote a Facebook Post?
When Do You Promote a Facebook Post?When Do You Promote a Facebook Post?
When Do You Promote a Facebook Post?
 
23 social and digital services agencies should offer
23 social and digital services agencies should offer23 social and digital services agencies should offer
23 social and digital services agencies should offer
 

Último

Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Nihal Nishadul
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi Bazaar
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdfSherl Simon
 
Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)Lviv Startup Club
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBFundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBGregory DeShields
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Lviv Startup Club
 

Último (20)

Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptx
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
 
Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBFundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and Inclusive DEIB
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
 

Creating Winning Social Media Strategies in 8 Steps

  • 1. @jaybaer #esto12 Why Before How: Creating Social Media Strategic Plans in 8 Steps
  • 2. @jaybaer #esto12 the tools always change 60 45 30 15 share of search 0 1999
  • 3. @jaybaer #esto12 OL S! ON TO SING FOCU TO P S
  • 4. @jaybaer #esto12 focus on how to be SOCIAL worry less about how to do SOCIAL MEDIA.
  • 5. @jaybaer #esto12 SOCIAL MEDIA is now the most popular online activity WHY?
  • 6. @jaybaer #esto12
  • 7. @jaybaer #esto12 Control Over Personal Relationships
  • 8. @jaybaer #esto12 Control Over Business Relationships
  • 9. @jaybaer #esto12 TECHNOLOGY FORCES ADAPTATION
  • 10. @jaybaer #esto12 telephone
  • 11. @jaybaer #esto12 fax
  • 12. @jaybaer #esto12 web
  • 13. @jaybaer #esto12 email
  • 14. @jaybaer #esto12 We’ve changed our business to respond to each of these shifts, but not to social media.
  • 15. @jaybaer #esto12
  • 16. @jaybaer #esto12 Social Media Strategy 8 step process
  • 17. 1 @jaybaer #esto12 build an ark
  • 18. @jaybaer #esto12 DO NOT CREATE COMMITTEES AT BAYONET POINT
  • 19. @jaybaer #esto12 gather data Customer Characteristics Current Social Metrics (if any) Web Metrics Business Metrics
  • 20. 2 @jaybaer #esto12 listen & compare
  • 21. @jaybaer #esto12 easier with software
  • 22. #esto12 Listening Queries What’s Being Said About Us? What’s Being Said About Topics of Interest? What’s Our Sentiment? Who’s Saying It? Where Are They Saying It?
  • 23. @jaybaer #esto12 Competitor Analysis
  • 24. @jaybaer #esto12 pick one. 3 awareness? what’s the sales? point? loyalty?
  • 25. @jaybaer #esto12 Repeat/ Unaware Aware Trial Advocate Enthusiast
  • 26. @jaybaer #esto12 ADVOCACY AWARENESS
  • 27. @jaybaer #esto12 If You Try to Accomplish Everything in Social Media, You’ll Accomplish Nothing.
  • 28. @jaybaer #esto12 4 success metrics
  • 29. @jaybaer #esto12 The goal isn't to be good at social media, the goal is to be good at business because of social media.
  • 30. @jaybaer #esto12 Whatever you're trying to accomplish dictates how and what you measure. Awareness Sales Advocacy
  • 31. @jaybaer #esto12 Measure Behavior not just Data
  • 32. @jaybaer #esto12 Weak Metric: Stronger Metric: Number of Facebook Engagement Rate Facebook fans
  • 33. Affinity + Weight + Recency = Facebook Visibility
  • 34. @jaybaer #esto12 Weak Metric: Stronger Metric: Social Mentions Desired Web Behaviors Among Visitors From Social
  • 35. @jaybaer #esto12 Weak Metric: Stronger Metric: Number of Clicks Offers Redeemed
  • 36. @jaybaer #esto12
  • 37. @jaybaer #esto12 JUST BECAUSE EVERYTHING IS MEASURABLE DOESN’T MEAN YOU SHOULD MEASURE EVERYTHING
  • 38. @jaybaer #esto12 5 analyze audience
  • 39. @jaybaer #esto12 Use Research & Personas to Model Name: Name: John Doe Jane Doe Gender: Gender: Male Female Age: Age: 24 23 Hometown: Hometown: NYC NYC
  • 41. @jaybaer #esto12 Age / Gender / Geography Who Are They? How Do They Use Social Media?
  • 42. @jaybaer #esto12 creators 24%
  • 43. @jaybaer #esto12 conversationalists 33%
  • 44. @jaybaer #esto12 critics 37%
  • 45. @jaybaer #esto12 collectors 20%
  • 46. @jaybaer #esto12 joiners 59%
  • 47. @jaybaer #esto12 spectators 70%
  • 48. @jaybaer #esto12 inactives 17%
  • 49. @jaybaer #esto12 1,961 300
  • 50. @jaybaer #esto12 Give Your Audience Appropriate Social Media Assignments CREATORS 18-24 41% 45-54 14%
  • 51. @jaybaer #esto12 6 what’s your one thing?
  • 52. @jaybaer #esto12 Passion, Not Features innovation magic safety service You ?????
  • 53. If everyone has a SPECIAL OFFER yours isn’t that special
  • 54. @jaybaer #esto12
  • 55.
  • 56. @jaybaer #esto12 7 engagement & humanization
  • 57. @jaybaer #esto12 social media IS ABOUT PEOPLE not logos.
  • 58. @jaybaer #esto12
  • 59. @jaybaer #esto12 be a person
  • 60. @jaybaer #esto12
  • 61. @jaybaer #esto12 Harvest stories about your destination & visitors These visitors Storytelling create more stories humanizes for harvesting destination Kinship drives Humanization visits from new & creates kinship previous travelers Social Media Success Process
  • 62. @jaybaer #esto12 8 channel plan
  • 63. @jaybaer #esto12 Social Media Home Base & Outposts
  • 64. @jaybaer #esto12 Social Media Detective
  • 66. @jaybaer #esto12 what is your VISUAL EXECUTION PLAN?
  • 67. @jaybaer #esto12 digital DANDELION
  • 68. @jaybaer #esto12
  • 69. @jaybaer #esto12
  • 70. @jaybaer #esto12 EVERY CHANNEL YOU ADD IS A COST FIRST, AND THEN MAYBE A BENEFIT
  • 71. @jaybaer #esto12 8 Steps: Refresher Course build an ark 1 listen & compare 2 what’s the point? 3 success metrics 4 analyze audience 5 what’s your one thing? 6 engagement & humanization 7 channel plan 8
  • 72. @jaybaer #esto12 focus on how to be SOCIAL worry less about how to do SOCIAL MEDIA.
  • 73. Jay Baer Convince & Convert jaybaer.com/ESTO